SEO Case Studies, Marketing Results & Client Work
Don’t take an agency’s word for it. Read what changed.
From local search and Shopify stores to B2B software and industrial sites, these are accounts of historical Pearl Lemon projects. You can read the original business problem, our working approach, the performance outcomes reported at the time and the limits of their measurement.
Discuss an SEO opportunity ↗ Send a project brief →Eight flagship SEO case studies
Select a sector or type of growth challenge. Each study links to the most relevant search service.
How we substantiate performance
A tracked ranking, an analytics estimate, a completed SEO audit and a qualified sales enquiry are four different evidence types. We retain positive historical numbers—including those originally explained in video or archived project reports—and label their timeframe and meaning wherever possible. A client project account is not an independent audit or an implied client endorsement.
Read our historical evidence library, independent project-review references and company and review information.
Newly published historical project accounts
These anonymised cases demonstrate completed work and decision-making. Client identities remain withheld while publicity rights are uncertain. They are not presented as invented revenue or ranking wins.
Looking for proof relevant to your business?
Tell us your website, sector and the type of lead or sale you want more of. We’ll explain which comparable projects and practical SEO steps are most relevant, rather than promising the same outcome.
B2B SEO · Ecommerce SEO · Technical SEO · Local SEO · Request a proposal
How We Improved a Cybersecurity Website’s Search Rankings in 60 Days
From Struggling to Thriving: Helping an Insurance Company With SEO
How Pearl Lemon Helped a UK Vape Company Boost Impressions & Sales
Fashion Brand Case Study: Higher Sales, Stronger SERP Positions
ATS SEO Case Study: Toxic Link Removal and Authority Link Growth
Recruitment SEO Case Study: Search Results Progress
Beauty Startup SEO Case Study: Search Visibility and Revenue Results
Relationship Counselling Case Study: Entry into E-Learning Services
LinkedIn Lead Generation Case Study: IT Business UK Market Entry
From 0 to $8.9 million in 24 months [DVC]
E-Commerce SEO Case Study: On-Page and Technical Improvements
Let's Journey Together!
Historical Work, Client Results and How We Substantiate Them
Pearl Lemon’s public project library includes reports of search-visibility changes, marketing-delivery engagements, technical website projects and historical client feedback. They do not all prove the same kind of outcome. A completed copywriting job is evidence of delivery; a ranking-change report is a visibility observation; a positive review hosted independently is third-party published feedback. None automatically establishes commercial return for another buyer.
Explore detailed named public cases: OAL Group (industrial video SEO), True Influence (B2B SEO consulting), Nerds Collective (historical keyword movements) and The Running School (technical and local SEO).
Anonymised historical work where named-use permissions are not established
- B2B email newsletter resend: an account of approximately 300 additional opens and 21 clicks, not 21 sales leads.
- Editorial publishing SEO and AMP: a company-reported 13% month-on-month improvement from an early historical reporting period.
- Industrial technical copywriting: a completed two-page project with review and revisions and no invented SEO outcome.
Our case-study evidence standards explain the source types, attribution and measurement limits. For third-party client experience, compare the independent project-review analysis and the review and business verification guide. We recommend reading positive and critical feedback before agreeing to a project.
Next step: clarify the scope, decision maker, measurement baselines and reporting before commissioning any SEO or marketing work. Book a conversation.