Pearl Lemon

Pearl Lemon - SEO Agency London

5 UX Design Strategies To Optimize Your Site

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UX Agency SEO Case Study

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Our client, UX 4Sight, brought us on board for a UX design website and a local SEO project. They’re based in Chicago, and we originally got in touch via a pitch submission on Upwork.

One of the challenges he had was that he wanted to optimise for ultimately local SEO, the base in Chicago Jackson Boulevard.

Initially, they appeared relatively well from a local perspective. But of course, successful business owners always want to push the needle, if you will. And that was where our journey from a local business perspective began. If you Google your own business, or any other business, it should come up in the Google map section as a location-based search. For our client, this brought up an area of Chicago, and this is one of the things that we worked upon about optimising this via the photos via the actual listings.

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Action points and things checked during an initial audit included ensuring the reviews were in place and looking at their local listings across the board to see where and when we could offer specific insights into optimization. Some of the UX and UI recommendations that we sent over to their team included some page speed insights, technical SEO recommendations and more. Overall it was just a quite intense and detailed amount of work.

This project covered the scope of multiple websites. After we addressed the website as mentioned earlier, we began to tackle another website owned by our client. For the second website, we sent over more than 23 different documented recommendations. Again these included page speed insights gathered from Google Page Console with the matching metrics.

Additionally, we’ve got the UX and UI. These recommendations focused on a range of areas that included below the fold, above the fold, menu header to all pages. This also included the contact us page, about us page, favicon and the different peoples and roles that are assigned and present, not present and where they need to fix things.

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So these are just three elements of some of the things that we kind of look at.

This overall has been a positive campaign. If we switch over now to the other email account, you’ll see that United Realty Partners is the other side we’re working on from a technical recommendation level. The main goal for this was to improve their local footprint from a local SEO level and to identify any technical changes that were open and present on their sites. We were able to make many recommendations from a technical standpoint and fix everything within our sphere of control. Anything that we could not change and address, their team took the changes and were able to fix and address those internally.

Again, this was a local as well as technical SEO for UX design, website and successful and fun campaign, we continue to work together. 

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Our Approach to SEO

Our team doesn’t take a ‘one solution fits all approach – our SEO team designs and implements bespoke campaigns for our SEO clients. Many SEO service companies focus on optimising solely for Google, and we go above and beyond this.

However, we recognise the need to get the perfect balance between essentially ‘optimising for your customers – to ensure that they get the best experience when they visit your site and increase your visibility on the search engine results pages.

If you are looking for a team that will take a unique approach to your SEO, local SEO, and UX/UI project, we are the guys (and gals) for you. With over 25 years of collective experience, we can ensure your campaign success. Book a call today!

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