GET MORE QUALIFIED LEADS WITH OUR LOCAL SEO SERVICES.

Local SEO marketing is the process of optimising a website – and its individual pages – to generate traffic from location-based searches. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores or offices.

The main difference between general organic SEO and local SEO is that local SEO has a geographical component.  

If a user searches for an industry/service/product  + location, the search engine – whether it is Google, Bing, Yahoo or even Facebook – knows that the search has local intent. And all search engines want is to give the user exactly what they’re searching for. So a local business that has implemented local SEO specifically is almost always going to show up ahead of one that has not.

If you maintain a local presence of any kind – own a shop or cafe, run a gym or offer services that are specifically geared to a certain local population in any way then local SEO is hugely important, usually more so than ‘general SEO’. Why? Because showing up in a search for ‘dog walking service’ in Manchester is going to be of very little use to you if you walk dogs in Birmingham is it? Local SEO helps to ensure that people in your area who are looking for your services find you and that they find you quickly.

A local SEO strategy is especially important for small, local businesses. SEO stands for search engine optimization and is important in order to increase traffic, attract customers, and make your business known.

That, depends of course, upon where your business is located. But, in very general terms, as of July 2018,  46% of all searches on Google are seeking local information (and that’s according to Big G themselves) That’s nearly half, another indication of just how important local SEO is.

Do you remember the Yellow Pages? That big thick book that used to be delivered to homes and businesses in countries all over the world? They are still around, but in much smaller numbers, and most people either throw them out if they do receive one (or use it as a doorstop or something similar)

Why? Because people use the web to find what they are looking for these days. And the web uses Local SEO citations to help deliver that information to them. In a nutshell, a local SEO citation or local business citation (the two are essentially the same thing) is any listing that contains (at a minimum) a business’ name, address and phone number. Google and other search engines rely heavily on what are known as citation sites to find local businesses to include in their results.  

Directories and citation sites go out and scrape business information from the web – in mass quantities. They then pull business info into their database and share it with the world. Google My Business, Yelp, Foursquare, Trustpilot, Merchant Circle, CitySearch – they’re all examples of citation sites. And those are just a few of the big ones, there are many more.

Something else that people just don’t use anymore is an atlas. Or an A-Z (remember those?) Instead they often rely on their trusty cell phone to find things and to find their way making use of Google Maps. There is a Google Maps app installed by default on most smartphones and Google Maps data is also used to power hugely popular GPS apps like Waze.

And on Google Maps, if a business has a Google Listing, people will find that business as they near it. Or look it up. To see this in action right now head to Google Maps for a minute. Do a directional search for a location near your business. See those buttons that are offering you the chance to look up restaurants, bars, cafes, and almost any other kind of business located in the area? This is where you want YOUR business to appear, which is what Google Maps Optimisation and Google Maps Marketing as executed by a local SEO expert sets out to achieve.

The benefits of local SEO for a business that has a local presence are almost too many to list here. But here are some of the most important:

• A stronger web presence in your local market
• Higher search engine rankings in local search
• Your web content will rank higher in search, driving more traffic to your site.
• Increased website traffic
• An increase in phone calls from local potential customers
• An increase in foot traffic to your business location
• Increased sales revenue
• An increase in repeat business
• Stronger local community presence
• More effective incentive-based marketing campaigns

As an SEO company that specialises in Local SEO, we have developed a set of proprietary local SEO techniques that we tailor to suit the needs of every individual client we work with. In local SEO there is no one size fits all solution that will ensure that every business ranks as well as it possibly can in local search.

Instead we examine the needs of each business/client we work with and create a unique local SEO plan that will include Google My Business listing optimisation, general website SEO optimization, Google Maps optimisation, locally focused content marketing, local business citation optimisation and much more, according to the individual business’ needs.

Absolutely. Each location is taken as an individual entity, even if you only maintain one website (as is the case for most local businesses) This is achieved making use of local business citation optimisation, Google Maps Optimization and much more, as needed for each unique and individual business.