If your company offers products or services globally, your digital presence and visibility are vital for your success. Implementing a results-driven International SEO strategy will ensure that you rank well on search engines in other countries. Add our team to your business to gain greater global customers.
WE’LL DESIGN & IMPLEMENT YOUR INTERNATIONAL SEO STRATEGY
Our International SEO services are underpinned by our technical SEO expertise and the knowledge and insights of our globally distributed team. We’ll grasp your global growth goals, then design and implement a bespoke strategy.
WHAT IS INTERNATIONAL SEO?
In short, International SEO is the strategic process of optimising your website so that search engines can easily recognise what language and country it intends to target.
In the UK and the USA, Google maintains the majority of the search market share. However, in other countries, it is important to take into consideration the different search engines used in other countries such as Yandex in Russia or Baidu in China.
OUR TEAM OF INTERNATIONAL SEO EXPERTS
Collectively, as a team of international SEO consultants, we are a bunch of well travelled (over 50+ countries between us) linguists.
We are able to draw on the experiences and cultural insights of our diverse, globally distributed team to create campaigns that are tailored to the needs of the international markets that you serve.
On top of that, we are a full-service SEO agency, so we’ll create an SEO campaign tailored to your business needs.
GROW YOUR BUSINESS WITH GLOBAL SEO
International search engine optimization is not just about translating your site into the native language of the country you are targetting. It is about showing search engines that the content on your page is relevant to the overseas market.
Therefore, a comprehensive international search engine optimisation strategy is one that combines technical SEO with a data-driven marketing strategy that has been adapted to each and every international market you serve.
What are Some Alternatives to Google?
Google is the undoubted leader in the search engine world. With its powerful algorithms, dominant advertising platform, and personalized user experience, Google is a force to be reckoned with. But all of that does, some feel, come at a cost. It’s hardly a secret that the Big G catalogues and tracks its user’s browser habits and shares that information with various advertisers.
There are a number of ‘alternatives’ that users can make use of to search for just what they are looking for online. Some, like Bing and DuckDuck Go are general search engines. Others, like SocialMention (used to search social media mentions) and Crunchbase (used to search for companies and businesses) are specialist search engines. You can also use platforms you might not think of as search engines – like YouTube, Twitter or Pinterest – to find what you are looking for.
Search engine users have regional preferences as well. In Russia, Yandex is the search engine of choice. In Japan, Yahoo! still reigns supreme. In China, Baidu is almost universally utilized. In a nutshell, if users want to make a little extra effort then Google is not the only game in town.
Why Do I Need to Consider International SEO?
Having an SEO strategy for your English website is a great way to start getting noticed by search engines. But if you’re localizing your website into several languages and you don’t have an international SEO plan, you’re missing a big opportunity to reach your target foreign language audiences.
People prefer to browse online in their own language. Understanding how they’re searching – what terms (keywords) they’re entering into search engines – and then optimizing your multilingual websites is one of the fundamental components of global SEO.
What Can I Get Out of Doing International SEO?
By implementing an international SEO strategy, you can increase search engine traffic, resulting in more revenue and increased global brand recognition.
How Do You Develop an International SEO Strategy?
Increasing businesses operate in several different countries and while it might be nice – and much easier – if one SEO strategy could be used to maximize a company’s search presence in them all that is very rarely the case.
Developing an international SEO strategy is not easy. It involves tweaking both onsite and offsite factors and there is no one size fits all plan that can be followed.
Before you even start thinking about your SEO position, you need to run a deep analysis of the country or countries you are planning on targeting. You need to ask how your products or services fit in there. Culture, language and local tastes and preferences are another very important factor to take into account.
If you run an e-commerce business there are even more logistical details that must also be considered before launching sales options in another country, including payment methods (the more you accept, greater will be the chances of conversion), exchange rates (it is always best to display prices in the local currency) or even international legislation in terms of exportations and product sales.
What is the Biggest Challenge When it Comes to International SEO?
The answer to this question will vary from business to business. For some, the challenge of serving content in different languages is the biggest challenge they face. For others, it is determining which search engine they wish to rank highest in and developing an SEO strategy to do so, which can often be rather different to the ‘standard’ Google SEO methodologies.
We have our English Keywords. Why Isn’t it Enough to Simply Translate Them for Our Multilingual Websites?
Many people think that it’s enough to just translate the English keywords, but it’s not. The keywords actually have to be transcreated, which is the process of taking the English keywords and researching terms in the target languages by linguists who are trained in SEO.
Do SEO Companies Need Special Knowledge to Execute International SEO?
Absolutely. There are so many challenges to meet that trying to launch an International SEO campaign without extensive knowledge of how to manage both the technical and the content challenges that going global presents such an undertaking would be nothing short of a waste of time and money.
What are hreflang tags and canonical tags?
Canonical Tag – Says “I’m the official version of this page so index me”
Hreflang Tag – Says “I’m the X language and X country version of this page”
One important thing to note is that the hreflang tag on each page should reference itself as well as its alternate language versions. And canonical tag should reference the original URL of alternate language page.
Do URL Structures Matter For International Sites?
There are a few URL structures webmasters can employ to target a particular country with their websites. They include using a country code top-level domain (ccTLD), a subdomain, a subdirectory or subfolder, a gTLD with language parameters, or even using a different domain name entirely.
Search engines may interpret each different URL structure slightly differently, so each technique has its pros and cons — including the resources required to implement and maintain them. Before choosing the right structure for you, it’s worth looking into more details about each option.
Should I Include The Language Of My Pages In The HTML Code?
The language is ideally included as an addition in the <html> tag and concerns Bing and Baidu specifically. To signal content in several languages or local variants to Google or Yandex, use the ‘alternate hreflang’ links.
Is Adapting Your Site's Ergonomics For Mobile Important?
YES! In Japan and the United States, search volumes on mobile have overtaken conventional desktop searches. The optimization of the user experience on mobile is a priority, and among search results, responsive pages are better positioned.