Strategic, search engine optimised content is vital for your business. You need your webpages to rank for the keywords your customers are using. We’ll formulate a results-driven SEO strategy to drive organic traffic to the most important pages on your site.
WHY ON-PAGE SEO IS IMPORTANT
It’s in Google’s best interest to continually improve its user’s experience. Therefore, the factors used to determine the order that pages rank is getting increasingly sophisticated. As a result, the content on your page must be as relevant to the search query as possible. We’ll make sure that all your pages accurately ‘tell’ search engines what they’re about.
OUR ON-PAGE SEO SERVICES
As a full-service SEO agency, we won’t just tick off an on-page SEO checklist. We will take an integrated approach to get the best results for your business.
Firstly, our on-page SEO experts will conduct an audit of your web pages. Based on our findings from the audit, we will craft a strategy that is in alignment with your digital growth goals. Then we’ll start taking massive action by implementing the strategy. Throughout your entire campaign, we will keep you updated on our progress every 48 hours and we will provide weekly reporting services.
SOME OF THE THINGS WE’LL DO TO OPTIMISE YOUR PAGES
We’ll optimise the on-page ranking factors for your individual pages. This includes (but is not limited to) looking at:
-Content – we’ll assess how it renders on mobile and tablet devices, it’s relevance, its uniqueness, UX, keywords, authorship, shareability and more.
-Title tags – we will ensure that your title tags are signaling to search engines what your site is about.
-URLs – we will look at your URL structures to ensure that search engines understand the relevance. We will also look at your internal linking.
-Alt text – we will check the alt text on all of your images
-Meta descriptions – people often forget to write meta descriptions for each of their web pages.
HIRING PEARL LEMON TO DO YOUR ON-PAGE SEO
Here at Pearl Lemon, we only use best practice, white-hat SEO techniques to optimise our client’s web pages.
Our experienced team of SEO experts have fully optimised hundreds of pages and helped clients across several industries to improve their site’s visibility and ultimately get more qualified organic traffic.
ON-PAGE SEO CASE STUDY
Our client needed a consultant to optimise category and product pages, build their sales funnel and increase the conversion rate for their Magento E-commerce store.
Increase in traffic in 4 weeks
ON-PAGE SEO FAQS
Here are some frequently asked questions relating to SEO Analytics. If you have any questions at all, please do not hesitate to contact us!
Why are H1 tags important?
Search engines like Google use search engine spiders to rebuild or index websites, and the spiders especially pay close attention to the content wrapped in H1 header tags.
Header tags continue to play a significant role in structuring content for both SEO and user experience (UX). Heading tags are necessary for both usability and SEO of your web page. Search engines primarily take keywords from content, heading tags, and titles to develop the context of a web page. Header tags should make sense to the reader. If your visitors understand the header on your page, the search engine will likely be able to do so as well.
What's On-Page SEO?
When you think of the most basic search engine optimization tactics like using keywords in your copy and optimizing the meta description, HTML code, title tags, and alt tags, that’s the foundation for on-page SEO. On-page SEO refers to all the measures that can be taken directly within your website to improve its position in the search rankings.
This includes those basic tactics listed above but also takes into consideration things like overall content quality, page performance, and content structure.
What is Off-Page SEO?
While on-page SEO refers to the factors you can control on your own website, off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, taking into account the amount of exposure something gets on social media, for example.
What Is An SEO-Friendly URL?
Should I Optimize My Title Tag?
Your title tag is the most important on-page SEO factor. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. The infamous Brian Dean says:
“You don’t always need to start your title tag with your target keyword. But if there’s a keyword that you’re gunning for, try to put it towards the beginning of your title.”
So, there you go!
Should I Add Modifiers To My Title?
How Should I Use H2 Tags?
This definitely won’t make or break your on-page SEO efforts. But Brian Dean’s tests have shown that wrapping your target keyword in an H2 tag can make a dent.
So, include your target keyword in at least once subheading…and wrap it in an H2 tag.
Where Should I Put My Keywords?
Your keyword should appear in the first 100-150 words of your article.
Does Speed Time Matter?
Google has stated on the record that page loading speed is an SEO ranking signal (and they recently made PageSpeed even MORE important). You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.
Make sure your site doesn’t take more than 4 seconds to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.
You can easily check your site’s loading speed using the excellent GTMetrix.com.
What is SEO LSI Keywords?
LSI stands for latent semantic indexing, which is the method that Google and other search engines use to study and compare relationships between different terms and concepts. These keywords can be used to improve SEO traffic and create more visibility and higher rankings in search results.