Get Your Products Noticed And Increase Sales With Our Targeted PPC For Amazon
If you’ve heard about pay-per-click advertising but are unfamiliar with the concept, let’s jump into some quick explanations.
Internet marketers who use the pay-per-click (PPC) model pay only when someone clicks on their ads. No matter how many times it has been viewed. This method makes it simple for you to determine how successful the advertisements have been and increases the pressure on the marketing team to ensure that your ads reach the intended audience and produce the best results.
In the Amazon PPC system, advertisers place bids on keywords. For instance, when an Amazon user searches for a product, the items from the sellers who placed the highest bids for the relevant keywords are featured first in the results.
So, advertisers only pay if their amazon ad gets a click– hence why it’s called pay-per-click.
Partner with our PPC agency for your Amazon marketing services if you’re an Amazon vendor, merchant, author, or merchandiser and want to increase your company’s online visibility.
A full-service digital marketing company, Pearl Lemon offers various services to help your amazon listings rank highly. Your click-through rates will rise, and your conversion opportunities will be maximized thanks to our PPC services.
Schedule a call with one of our specialists to find out more about what we can do for you.
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Our PPC For Amazon
Through Pearl Lemon’s PPC management service, you can create a personalized PPC campaign to help improve your amazon’s listings traffic, conversions, and income.
Here are our PPC services that will increase your business value.
Competitor Research
Building a successful PPC campaign and identifying areas or niches where you can capitalize on or stand out require completing a competitor study. Pearl Lemon evaluates your direct and indirect competitors, researches the keywords they're using, and examines ad language and destination pages. We analyze the strategy used by your rival to identify what works and where you might gain. You can always stay one step ahead of the competition with analytical and extensive reports.
Bidding Analysis
To obtain your money's worth and consistently achieve results that benefit your organization, you'll need to manage your PPC bids. Pearl Lemon can help you choose the appropriate bid amounts for your campaign so that your company can prosper and achieve the best outcomes. With us, you will get keywords that are both high-quality and high-performing.
keyword analysis
You need to determine which keywords are successful for your PPC campaign. Pearl Lemon will identify keyword sets that produce the best results with the least time and effort. We promise the most effective and efficient keywords to steer your brand to online success. We combine target keywords with inventive advertising and engaging, compelling content to generate results.
Geo-Target Improvements
Because people want to have what they need close at hand, most searches are location-related. As a result, while running your PPC campaign, we can strengthen your business's geo-targeting strategy. You can target areas with this service, and individuals concentrate on looking for local resources that will meet their needs.
Ad Positioning
You shouldn't place your PPC ads just anywhere. Planning where to position them first is critical because one incorrect placement can result in numerous missed opportunities. Pearl Lemon will display your PPC advertising where most people go, so you won't have to worry about your investment failing.
Monthly Reports
You must know how your PPC campaign is progressing. With Pearl Lemon, you'll never be in the dark on how your campaigns are working because we will give you updates on the reporting intervals we agreed to do. You'll have analysis reports, data, and background information on everything around your PPC investment.
You can talk to us to learn more about our services.
PPC Ads Are Very Valuable To Your Practice
As more people turn to the web to look for products, PPC is an invaluable tool that can drive maximum results. Studies show that
- 97% of consumers use the internet to search for local businesses.
- PPC is among the top three on-page conversion generators.
- Traffic brought through PPC advertising yields 50% more conversions than organic advertising.
When done effectively, PPC can drive significant traffic to your website and give you an edge over competitors. Whether you have a big or small budget, PPC is affordable and cost-effective. Your money goes to viable leads.
Amazon PPC is so worth it. Besides increasing traffic to your products, it will bring good and qualified traffic. Another thing is that Amazon already has visitors, so you already have a pool of people ready to purchase. You must just put your products before them– get their attention.
Advertisers who leverage good marketing get to see the benefits.
Ready to get started? Pearl Lemon is here to help.
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Getting your Amazon products in front of your target market requires planning. You won’t achieve your business objectives without a targeted digital and media plan. PPC, or paid media, can put your goods in front of potential customers and other people who are most likely to be interested in what you have to offer.
Targeted PPC ads will attract more customers to add your products to their shopping baskets without the fuss and bother of traditional marketing.
Book a call now if you’re ready to get started.
FAQs
Even when search engines differ and vary, the basic targeting options remain the same.
- When it comes to devices, choose the ones you want to target most, including desktops and smartphones.
- You can also target certain people within a specified geographical location or area.
- Analyze the data to see what’s working and what’s not.
- Lastly, select the specific language you want your ads to run in.
Pay-per-click advertising is a search engine marketing strategy designed to drive traffic to your website by running ads. The ads are created around specific keywords entered into the search engines. The best part about these ads is that you are only required to pay when a user clicks on the ad. It doesn’t matter how many people have seen the ad– hence the name pay-per-click advertising.
The ads usually appear in a slideshow at the top of the search results (on both mobile and desktop) and along the right side of the list. The ads can have different looks depending on what search engine you advertise with. But mostly, PPC ads appear on:
- Search results
- Third-party websites
- Social media websites like Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
The rule remains that when creating a PPC campaign, you must focus most of your efforts on the most valuable channels for your business. For example, if most of your audience uses Instagram more than Facebook, you want to dedicate more of your PPC budget to Instagram. Researching your target audience will also help your PPC efforts on platforms that matter most.
There are alot of advantages that come with PPC advertising. Some of them include:
- You only pay for the clicks you receive on your ads
- You can track the performance of your ads
- There is a good possibility of optimization
- You can target the right audience
- You have high control of your budget
- You can choose where, when, and how your ad will be shown
- You can get higher visibility and better positioning
- You can show up above organic results in SERPs
- Outrank your competitors
- Get in front of people when they are searching for you
- Works alongside other digital marketing strategies like search engine optimization (SEO)
The prices for PPC ad campaigns vary depending on the business and strategies used. All our clients are unique, meaning all the needs will differ. Our team will customize your PPC ad strategy to suit your business needs. Just reach out to us, and we will give a precise estimate.
