SEO Agency Leicester
Are you a Leicester business owner unsure how to proceed with your digital marketing strategy? Traditional marketing is a thing of the past (for the most part). While having a few good business cards and a solid word-of-mouth reputation is always a plus, you must invest time, money, and effort into moving your marketing to the online realm.
But what about when it comes to your local area? Isn’t it preferable to communicate with your neighbours on a more personal level?
Yes and no. You should also consider the significance of local SEO. Local SEO is what brings customers to you in the first instance, allowing for those in-person interactions and deeper communications. Working with an SEO agency Leicester is the most effective way to start an SEO campaign or correct one that has gone awry.
However, we know (from experience) that many local businesses do not appreciate the value of SEO, mostly because they do not comprehend what an investment in it – and the expertise of an SEO agency Leicester to implement it – can give them. So, whatever you do in Leicester, let’s have a look at some of the advantages of SEO.
Local SEO Increases Your Competitiveness
Even if you aren’t engaging in local SEO, you can bet that the other local businesses in your sector are. This means they’re ahead of the game and have potentially better exposure to all of your prospective consumers.
It doesn’t matter if you’re the best and most innovative firm in your niche if no one can find you. When all of these other businesses appear on the top page of local search engine results, they gain power over you if you are not there too.
To see if this is true, type in your business niche and your local location into Google. For example, if you own a hair salon in Leicester, look for “Leicester hair salon” or “Leicester haircutting.”
What’s the first thing that pops up in the search results?
You’re probably not even on the first page if you haven’t invested in local SEO. This means that unless they are dissatisfied with the initial results, the great majority of consumers will never see your company. Most people will click on one of the first (if not the first) links they see. And almost no one ever goes to the second page (or Google’s graveyard as SEOs sometimes only half jokingly call it.
By investing in local SEO, you can rise above and compete with other local businesses in your niche.
Consumers are increasingly preferring to shop locally.
While it is true that big businesses are frequently more prosperous than smaller local businesses, especially in small towns and cities, this does not eliminate the desire among consumers to support their local business owners.
People are increasingly turning to local businesses to show their support and help their regions’ economies grow. People are becoming more skeptical of big-box stores and internet behemoths, and they want to spend their money wisely.
You’ll be surprised at how many local customers are interested in helping you grow by identifying yourself as a local business and increasing your web traffic through strong SEO. And there’s a good possibility you’ll be shocked.
Sales are driven by mobile searches
Have you ever been walking or driving in a new or unfamiliar area and felt tempted to visit a bakery, restaurant, or store? Or perhaps you were driving and needed a tyre repair, petrol, or even just a nibble to keep you going, but didn’t know where to go because you were unfamiliar with the area. What did you do, exactly?
If you’re like the majority of individuals, you pulled out your smartphone and began searching for the type of business you required. Local results appear immediately when someone makes a search like this on their mobile device. Google will occasionally even display a person’s distance from a business.
If you have a great local SEO plan in place, people will find you when they’re out and about. Customers will visit you on the spur of the moment, and because their buying intent is already set, they are significantly more likely to make a purchase.
SEO Provides a High Return on Investment (ROI) on Marketing Expenditures
Working with a Leicester SEO agency also makes financial sense.Yes investing in quality SEO and digital marketing services comes with a price tag. Keep in mind, however, that those expenses are related to long-term advantages, making it one of the most cost-effective marketing solutions available to Leicester firms in terms of long-term ROI.
If your website has good SEO, it won’t go away. You’ll need to keep your SEO up to date as you work your way up in the local search rankings, but you’ll always have an SEO-friendly website with no further recurring fees beyond the SEO agency Leicester fees.
Other marketing strategies do not work in this way. Placing ads in the newspaper or on the radio requires a significant upfront investment. You’ll have to keep paying to stay on the first page if you use PPC (pay per click).
SEO is less expensive than other promotional methods since it produces organic results. Because it isn’t an advertisement. It’s a way to take charge of your online presence and utilize it to grow your Leicester company 24 hours a day, seven days a week.
Understanding why local SEO is so important is the first step toward improving your own. If you want to increase your local consumer base, engage with your community, generate brand awareness, and boost your reputation in your area, taking advantage of SEO benefits is the way to go.
We want to help you in acquiring those benefits
At Pearl Lemon, we are experts in SEO and digital marketing, and we love assisting businesses in their growth and development. We’d like to have a conversation with you. Contact us and tell us about your business, and we’ll be delighted to explain how we can help.