SEO Agency Norwich
Are you a Norwich business owner who isn’t sure what to do with your digital marketing strategy? Traditional marketing is (largely) a thing of the past. While having a few decent business cards and a good word-of-mouth reputation are always beneficial, you must devote time, money, and energy into transferring your marketing to the online sphere.
But how about when it comes to your neighbourhood? Isn’t it better to interact with your community on a more intimate level?
Both yes and no. You must also look at the importance of local SEO. Local SEO is what draws clients to you in the first place, so those in-person connections and community activities can happen. Working with a SEO agency Norwich is the best way to get an SEO campaign started, or to right one that’s been going wrong.
However, we know (from experience) that a lot of locally based businesses don’t see the value in SEO, mainly because they don’t understand what the investment in it – and the services of an SEO agency Norwich to implement it – really offers them. So let’s look at just some of the benefits of SEO for your Norwich business, whatever you do.
Local SEO Helps You Remain Competitive
Even if you aren’t investing in local SEO, the other local businesses in your niche most likely are. This implies they’re already one step ahead of you and have access to all of your potential customers.
If no one can discover you, it doesn’t matter if you’re the best and most inventive company in your niche. They gain power when all of these other firms appear on the first page of local search engine results.
Put your business niche and your local location into Google to see whether this is true. If you own a bakery in Norwich, for example, search for “Norwich bakery” or “Norwich cakes.”
What comes up in those search results?
If you haven’t invested in local SEO, you’re probably not even on the first page. This means that the vast majority of customers will never see your company unless they are disappointed with the initial outcomes. Many consumers will click one of the first (if not the first) links they come across.
You can rise above and compete with other local businesses in your niche by investing in local SEO.
Increasingly, Consumers WANT to Buy Local!
While it is true that big companies are often more profitable than smaller local businesses, even in small towns and cities, this does not mean that people do not want to support their local business owners.
People are increasingly turning to local businesses to express their support and stimulate the economy in their communities. People are more critical of big-box businesses and internet behemoths, and they want to put their money where it will have the most impact.
You’ll discover how many local clients are interested in boosting you up by establishing yourself as a local business and bringing more online traffic your way through good SEO. And the chances are you’ll be pleasantly surprised.
Mobile Searches Drive Sales
Have you ever been out walking or driving, in a new place, or one you don’t get to often, and suddenly felt compelled to stop by a bakery, brewery, or store? Or been driving and needed tyre repair, or petrol, or even just a snack to keep you going, but weren’t sure where to head as you did not know the area. What exactly did you do?
If you’re like most people, you took out your smartphone and looked for the type of business you needed. When someone conducts a search like this on their mobile device, local results appear quickly. Google will even sometimes show the person’s distance from the company.
People will find you when they’re out and about if you have a solid local SEO strategy in place. Customers will come to you on the spur of the moment, and as their purchase intent is already set, they are far more likely to buy.
SEO Offers Great Marketing Spend ROI
Working with an SEO agency Norwich also makes a lot of fiscal sense. There are costs associated with investing in good SEO and digital marketing services. However, keep in mind that those costs are linked to long-term benefits, and one of the most cost-effective marketing solutions available to Norwich businesses in terms of long-term ROI.
It doesn’t go away if your website has strong SEO. You’ll have to keep your SEO up to date and work your way up the rankings, but you’ll always have an SEO-friendly website with no extra recurring fees other than the SEO agency Norwich fees.
This isn’t the case with other marketing tactics. You must spend a big upfront cost to place ads in the newspaper or on the radio. If you go with PPC (pay per click), you’ll have to maintain paying to stay on the first page.
SEO provides organic results at a lower cost than other forms of advertising. Because it’s not advertising. It’s a way to take control of your Internet presence and use it to boost your Norwich business every hour of every day.
Understanding the importance of local SEO is the first step toward enhancing your own. Taking advantage of SEO benefits is the way to go if you want to improve your local consumer base, engage with your local community, develop brand awareness, and improve your reputation in your area.
We want to help you in gaining those advantages
We know SEO and digital marketing at Pearl Lemon, and we love helping businesses grow and thrive. We’d like to speak with you. To begin working together, please contact us and tell us about your project, and we’ll be happy to explain how we can help.