Pearl Lemon

Pearl Lemon - SEO Agency London

Be The Top Accommodation Spot For Vacationers With Our PPC For Hotels

Whenever we travel out of town or maybe plan a staycation in the area, where do we commonly look for accommodations?

Yes, you’re right. We look straight on the internet for possible places we can stay for a better getaway vacation.

As a hotel that wants to increase the number of people they can accommodate, you must be there whenever people search for hotel services that you can give.

It might take some while if you’ll implement SEO or use traditional marketing strategies for your hotel. However, with PPC, you can immediately be there whenever people search for available hotels in the area.

Here at Pearl Lemon, we guarantee that your hotel website will earn high ranks with our PPC strategies.

Trust in the method that 96% of marketers spend money on.

Book a call today to learn more about it.

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How Google Ads Help

When you employ PPC strategies, you help your hotel be more visible to the eyes of people who look for accommodations online.

May it be a short trip or a long-time vacation, you can be their choice of hotel if you get your strategies right.

Here are some ways PPC and Google Ads help your business reach your target market.

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Demographics

Targeting your audience through demographics is one of the most effective and efficient ways to target your customers. It allows you to show ads among specific people based on their gender, location, age, device, and many more factors to consider whenever they do searches.

Custom Intent

Target more customers for your hotel with Google Ads’ custom intent tracking feature. With this guide, you may pick keywords and phrases that are most likely to be used by users whenever they perform a search. These are frequently used by individuals and would allow you to gain more warm leads.

Remarketing

 

Remarketing allows you to serve your adverts once again to those who have previously clicked on them. Remarketing advertisements are beneficial since they keep your hotel and services in front of people who commonly look for hotel accommodations. It appears particularly to those on the verge of completing a booking on your hotel but needed a final push.

Targeted Keywords

Users searching for related queries to your hotel will see your ad if you employ new keywords in the body of your ad. The nice part about keyword targeting is that you can adjust it to fit the season, a holiday, or occasion you want. You may also tailor your terms to reach a particular demographic or target a specific search intent.

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Our PPC For Hotels

A PPC or pay-per-click campaign is advertising your hotel through keywords to promote your website to a specified group of internet users.

Unlike SEO, the amount spent for PPC is determined by the volume of clicks your link receives on the search engine results pages, social media, videos, or other websites where your ad is placed.

It is a cost-effective approach to attract more traffic to your hotel website and enable you to accommodate more locals and tourists.

Your PPC campaign must achieve more than just a large number of clicks. It must entice jolly travellers who like staying at your hotel and are highly inclined to do so again.

Fortunately, you won’t have to look elsewhere for PPC management services because Pearl Lemon has everything you need.

Here are our PPC services that will truly enhance your business value.

Competitor Analysis

Performing a competitor analysis is essential in helping you build a high-performing PPC campaign and identifying markets or niches where you can utilize or stand out. Pearl Lemon examines your competitor's technique to see what works and where you might get an advantage. We identify your direct and indirect competitors, find the keywords they're betting on, and examine ad wording & destination pages. You can guarantee that you'll always be one step ahead of the competition with analytical and thorough reports.

Bidding Research

If you want to get your money's worth and constantly get results beneficial to your business, you'll need to manage your PPC bids. Pearl Lemon will assist you in determining the best bid amounts for your campaign so that your business will succeed and obtain the most significant results. Obtain the most excellent pricing on high-quality and high-performing keywords with us.

Keyword Research

You must see which keywords are working effectively for your PPC campaign. Pearl Lemon will find keyword sets that need the least time and effort to run and get the best results. We shall guarantee the most effective and efficient keywords to guide your business to its online success. By mixing discovered keywords with innovative advertising and engagement, you will entice more people to see your content and receive the most hits across the internet.

Geo-Target Improvements

Most searches are relevant to locations because people love to have what they need close to them. For that reason, we can improve your business's geo-targeting strategy while we run your PPC campaign. Through this service, you can target areas, and people focus on searching for what they need near them.

Ad Placement

You don't randomly put up your PPCs anywhere. It's essential to strategize first where to place them because one wrong placement can lead to many lost opportunities. Pearl Lemon will place your PPC ads in the places that most people go to so that you won't have to worry about your investment flunking.

Monthly Reports

You must know how your PPC campaign is progressing. With Pearl Lemon, you'll never be in the dark on how your campaigns are working because we will give you updates on the reporting intervals we agreed to do. You'll have analysis reports, data, and background information on everything around your PPC investment.

If you’re interested in learning more about our services, you can talk to us.

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.

Testimonials

What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works

You Can Be A Leader

With PPC, you can be an industry leader with credibility and visibility in no time.

Your available hotel rooms and services will be plastered across the top of search engine result pages as long as you employ the perfect PPC plan for your business.

Luckily, we can do that for you while you’re busy managing hotel operations.

So what are you waiting for?

Book a call now so we can start implementing the best strategies for your business today.

FAQs

Before choosing a term for your PPC campaign, make sure you do your homework on the target market and their online search habits. Keywords should be related to your brand, but they should also be precise enough to reach the most inclined audience to book with you.

PPC is a cost-effective and straightforward strategy to drive traffic and engagement to your hotel website. It’s a marketing strategy that can be readily tailored to your hotel’s needs and used across various communication channels online. Your SEO approach will help you enhance your search engine rankings, but your PPC campaign will increase your exposure and drive visitors to your most engaged product lines.

PPC campaigns are more sophisticated than ever before since it provides information on the demographics of each visitor that visits your hotel website. You can find out which visitors booked right away, who left the page empty, and who spent the most time exploring. It’s critical to monitor your statistics and analyze the data collected by each PPC campaign at the end of it. This will assist you in redefining the goal of future campaigns.

Expert PPC agencies are required for a successful PPC management campaign, typically delivered with other online marketing services. Keyword research, ad text, budget management, and landing page design all play a role in your campaign’s success.

The costs will vary greatly depending on the agency’s location, the number of services done, the experience of the PPC management team, and the ad budgets put in place or decided by you. Standard management fees for campaigns are maybe 1000 GBP or more a month. If you want to know the exact pricing for your business, book a call now.

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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!

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