SEO Agency Exeter
Did you know that over 3,336,000,000 Google searches are made every day in the United Kingdom? Or that local searches account for 46% of all searches? Being easily found online is now a priority for any organization. This is amplified tenfold for a business based in Exeter. At the very least. How do you stand out from the crowd without spending a fortune or devoting too much of your time to the task? The answer is to work with a reputable SEO agency Exeter, such as Pearl Lemon.
What is Exeter SEO (Local Search Engine Optimization)?
Search engine optimization has existed for as long as search engines have existed. It is the act of boosting anything online using specific tools and strategies so that it appears at the top of the queries that it should logically be in. This is particularly true in the case of businesses.
Accessing the internet was straightforward in the early days of the internet because there were few websites. However, as the internet became more popular, search engines were established to support users in finding the websites they were looking for more efficiently.
When you typed a term into a search engine, it was matched to web pages with the terms in your query. Google used a similar technique, but it quickly outpaced the competition when it became the first and only search engine to use website links to help it decide which sites were reliable and authoritative.
Google now evaluates hundreds of criteria on and off your website to determine if your website is appropriate to display as a top search result. Each factor in your “digital footprint” has a separate weight or value, which the search engine analyzes to return results. Your digital footprint has an impact on whether or not you show up first in a Google search.
Things get even more challenging when it comes to local Exeter SEO. Those who can come to your business, or who live, work, and/or travel in the areas you service, need to know about your local business. Google considers even more data in order to provide better local search results.
For example, if you’re at work and want a takeout sandwich delivered for lunch, searching “sandwich delivery” in the local SERPS returns a list of nearby businesses.
If you run the same search from home (assuming you don’t live next door to your office), you’ll receive a whole different set of results. This is understandable because you require a sandwich from a nearby establishment if you want to eat at a reasonable hour.
Local search has existed for years, but it was limited due to the fact that the majority of people only used desktop computers. As a result of the significant rise in smartphone internet access, local SEO has become increasingly important for the success of any firm that provides local products or services, as well as local marketers.
Understanding the Difference That Good Local Exeter SEO Makes
What distinguishes local SEO from other types of SEO? Localized content and local link popularity are factors in Google’s search algorithm, so it’s critical to create local landing pages for each of your sites if you have more than one—that include not only your company name but also details like address and phone number, as well as optimize the sites themselves. All of this should be considered as part of your content marketing and link-building strategy too.
Additionally, location-based factors like having a Google My Business listing, local citations from data aggregators, and review signals – which should be authored by your local customers – are taken into account in your local SEO rankings, so you should include them in your local SEO Exeter efforts.
Working with an Exeter SEO Agency Can Be the Key to Local SERPs Success
By now, you’ve probably realized that a successful local SEO strategy involves a lot of work, and that this work must be done on a daily basis if you want to remain at the top of the local SERPs once you’ve gotten there.
Even if you’re eager to learn the ins and outs of local SEO – and there is a lot to learn – it’s time intensive and requires a lot of focus. You should be spending that time and attention on your business. Which is why partnering with a quality SEO agency like Pearl Lemon can help you not only surpass your competitors in search, but also make the most of your time and marketing budget.
Why Should You Hire Pearl Lemon as Your Exeter SEO Agency?
Local SEO is a complex job. In fact, it’s more than a smidgen of an art. To get to the top of a local search, you’ll need a new set of tactics and strategies. It necessitates specialized knowledge, which Pearl Lemon, as local SEO experts rather than broad SEO professionals, is best positioned to provide (though we are also very good at that general stuff too).
We focus on search engine optimization best practices at Pearl Lemon every day. We work for our clients, we grow our expertise – SEO and local SEO best practices change all the time, so we stay on top of it – and we help local Exeter businesses like yours stand out online.
And when we say every day, we mean every single day. We had a remote workforce long before it was fashionable, because it allows us to not only hire the greatest people available from anywhere, but also to provide service that goes much beyond the traditional Monday through Friday, 9 to 5 hours that others offer. That means someone is always ready to work on your project and answer your inquiries, and your ever-changing local SEO is always watched over (as we prove in the monthly reports sent to clients).
Are you ready to boost your local Exeter SEO efforts?
Contact us today to learn more about how Pearl Lemon can assist you.