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58% of searches on Google are conducted from mobile. 27.8 billion more searches are conducted on mobile compared to desktop. Don’t miss out on organic traffic by having a site that isn’t mobile-friendly. Have our team help you get mobile-based traffic to your site.
MOBILE SEO SERVICES
The ability to quickly obtain relevant results based on the user’s location is one of the most attractive features of mobile search. Online shoppers are also increasingly using their mobile devices to find offers, track orders, access retailer’s apps, and compare prices. Therefore, as a mobile SEO company, we take a holistic approach to mobile SEO by integrating our local SEO and E-commerce SEO expertise into your SEO campaign to help you to meet the needs of your visitors.
WHAT IS MOBILE SEARCH ENGINE OPTIMISATION?
The end-goal of mobile search engine optimisation or mobile SEO is to improve the organic search visibility of your website on mobiles and other handheld devices such as tablets.
It is a process that involves making sure that your site is mobile and user-friendly, whilst being easy for search engines to crawl, index and rank your site in mobile search results.
As we are a full-service SEO agency, we understand that while there are many similarities between SEO for desktops and SEO for mobiles when it comes to mobile search engine optimisation, there are a few technical elements that are specific to mobile that needs to be addressed.
WHY IS MOBILE SEO IMPORTANT?
In short: the number of mobile searches has exploded and continues to do so. In fact, 58% of all searches in Google are now made from a mobile device.
A consumer insights report by Google states that mobile research significantly influences purchasing decisions as 93% of the participants in the survey went on to buy after conducting mobile research.
If your site is not mobile-friendly not only do you run the risk that browsing users will immediately click away but also your position in the SERPs will be negatively impacted, even if your SEO efforts to best serve desktop users is effective.
MOBILE FRIENDLY SEO
As we know, there has been a global surge in searches conducted on mobile devices, and this trend is expected to rise due to the popularity of mobile technologies and the ease of access to mobile internet.
In response to this, in early 2018, Google launched its mobile-first index.
What does this mean for you? Well, if you don’t have a mobile-friendly version of your site, the desktop version will still be indexed. However, without being optimised for mobile your user’s experience may be negatively impacted. This is terrible for your site’s rankings as users are likely to quickly navigate away from your site onto another relevant site that is optimised for mobile, rather than pinch-to-zoom or change the orientation of their device to access your content.
So as well as having mobile-friendly SEO, it is important that you take the mobile-first index into consideration if you really want to boost your ranking, visibility and conversions.
HIRING A MOBILE SEO AGENCY
If you Google ‘mobile SEO’, you’ll come across several comprehensive guides, checklists and overviews. As an SEO agency, with a professional team of mobile optimisation experts, we won’t just tick all the boxes.
We’ll perform a comprehensive SEO audit that includes but is not limited to: mobile tracking, content, speed, user experience as well as assessing crawling, indexing and configuration signalling.
Once we have conducted the SEO audit process, we will create a bespoke SEO campaign that is underpinned by your businesses needs and goals. This means we will leverage our expertise across all areas of SEO to build and implement a truly results-driven SEO strategy.
IS YOUR SITE OPTIMISED FOR MOBILE & TABLET DEVICES?
We are a mobile first SEO agency. We’ll create a bespoke search engine optimisation strategy to ensure that your visitors have an excellent experience on the mobile version of your site!
FREQUENTLY ASKED QUESTIONS
If you have any questions regarding your mobile marketing strategy, our full-service SEO agency can help you to achieve your digital growth goals! Please do not hesitate to contact our CEO, Deepak Shukla directly.
Why Is Mobile SEO Important?
In short: the number of mobile searches is EXPLODING.
In fact, 58% of all searches in Google are now done from a mobile device. And this trend is growing fast. According to Google, there are 27.8 billion more queries performed on mobile than desktop. Needless to say, mobile is the future of search. And that’s probably why Google is overhauling their entire algorithm to focus on mobile search.
Is “SEO” Now About Optimizing for “Mobile SEO”?
Pretty much, yeah. At least if you’re optimizing your site for Google.
Today, 95% of all mobile searches are done on Google.
And for Google to retain this insane level of dominance, they’re going to tweak their algorithm so that it’s optimized for mobile users FIRST.
In fact, they already have…
First, Google rolled out its Mobile-Friendly Update (which many people called “Mobilegeddon”). This update penalized sites that weren’t mobile-friendly (for searches performed on smartphones). But if your target audience doesn’t search that much from their phone, this update wasn’t a big deal. That is until Google made EVERY search a mobile search.
How? By making their entire algorithm “Mobile-First”.
What Is Google’s Mobile-First Index?
Google’s Mobile-first Index ranks search results based only on the mobile version of the page. And yes, this occurs even if you’re searching from a desktop. Prior to this update, which began rolling out in March 2018 and is now fully implemented, Google’s index would make use of a mix of desktop and mobile results.
So if someone searched from an iPhone, Google would show them mobile results. And if someone searched for something on a desktop, they’d get “desktop results”. Today, no matter what device you use, Google shows you results from their mobile index.
Read more about mobile-first indexing here.
Is Google’s Mobile-First Index a Big Deal?
If your site is already perfectly optimized for mobile, you should be good.
So if your site…
- Loads resources across all devices
- Doesn’t hide content on mobile versions of your site
- Loads quickly like mobile users expect
- Has working internal links and redirects
- Boasts a UX that’s optimized for any device that your visitors use
Then yeah, you’re good.
If not, you may notice a rankings drop as Google rolls this out.
Does Google Prefer Responsive Websites?
Not necessarily. Google prefers websites that offer an excellent user experience for mobile users. While responsive design is an efficient way to begin achieving that goal is is not the only option.
What you should know is that, unlike just a few years ago, Google does frown on separate mobile-only sites. They want to see a single site that offers a great experience for everyone, no matter what device they are browsing from, one that offers the same seamless experience for a user that accesses it from their desktop at home in the morning and then again from their smartphone at lunch.
How Do I Know if My Site is Mobile Friendly?
Easy, Google will tell you. As long as you have Google Search Console enabled for your website (which really is a must anyway) any serious issues will be pointed out to you there. If you want to do an immediate test, however, to look for the smaller things that will improve your site’s SERP positioning, head to Google’s own Mobile Friendly Test Tool. Input your URL and you will be given a basic score and then if you head to GSC a full report which will include suggestions for improvement.
What Does AMP Stand For?
Another newer Google innovation, AMP stands for Accelerated Mobile Pages. It’s an open source project that was created to find ways to help ensure a better experience for both mobile and desktop users. This video, produced by the project and Google, explains what is a slightly complicated coding process very well:
How Can I Improve my Mobile SEO?
Hire us! ?
By making efforts to comply with what Google wants to see from a website in terms of its mobile friendliness. Like traditional SEO this does encompass a lot of things. And once again, your best resource for discovering what all of those things are are the many helpful articles included as a part of the resource section of your Google Search Console.
As many of the aspects of mobile SEO are very technical a non-techie is usually going to need some help. The Pearl Lemon team have extensive experience with mobile SEO – including the implementation of AMP pages – and can help you ensure that your site is as mobile-friendly – in terms of both UI and search readiness, as possible.
Is Dynamic Serving Better for SEO Than Having an “M.” Version Site?
Dynamic serving is definitely better for SEO than having an “M.” version of your site. But it has issues. For example, dynamic serving sites are notorious for showing desktop versions to mobile users. You also need to constantly create different versions of your content for new devices that come out. If you don’t, your site may not recognize a new device… and show them a version that looks terrible on that device.
In short, we DON’T recommend serving dynamic versions of your pages to mobile visitors.
This used to be no big deal. But today, this is a VERY bad idea. Unless Google can fully crawl your page, they can’t tell it’s mobile-friendly or not. And if you’re not sure it’s mobile-friendly, good luck ranking in the Mobile-first index.