Generate More Qualified Leads With Our 5 Techniques For Gloucester SEO Services
SEO Agency Gloucester
Did you know that every day in the United Kingdom, over 3,336,000,000 Google searches are performed? Or that 46 percent of those searches are conducted locally? It is now an absolute must for every business to be easily found online. And for a local Gloucester company, this is multiplied tenfold. At least. How can you stand out from the crowd without breaking the bank, or devoting too much of your own precious time to the effort? The answer is partner with a leading local SEO agency Gloucester like Pearl Lemon.
What is Local Gloucester SEO?
Search engine optimization has been around for as long as there have been search engines. It is the process of using specific tools and strategies to help boost anything online so that it appears at the top of the searches that it should logically be in. This is especially true for businesses.
Because there were few websites in the early days of the internet, accessing the web was simple. However, as the internet grew in popularity, search engines were developed to help people discover the sites they were looking for more quickly.
When you typed a term into a search engine, it was matched to web pages that contained the keywords in your query. Google took a similar approach, but it swiftly surpassed the competition when it became the only search engine to use links between websites to determine which sites were trustworthy and authoritative.
To evaluate if your website is relevant to display as a search result, Google now considers hundreds of factors both on and off your website. Your “digital footprint” is made up of factors, each of which has a different weight or value that the search engine aggregates to return results. Your digital footprint influences whether or not you appear as the first result in a Google search.
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In the case of local Gloucester SEO, things get even more complicated. Your local business needs to be found by those who can come to your location, or who live, work and/or travel in the areas you serve. To provide the best local search results Google factors in even more information.
For example, if you’re at work and want a pizza delivered for lunch, Googling “pizza delivery” returns a list of nearby establishments in the local SERPS (search engine result pages).
When you do the same search at home, however, you’ll get a completely different set of results (provided you don’t live next door to your office). This makes sense because you need a pizza delivered from a nearby location.
Local search has been around for a long time, but it was limited due to the fact that most people exclusively used desktop computers. Mobile search has grown as a result of the recent surge in mobile internet connectivity, therefore local SEO services has become critical for the success of any business supplying local products or services, as well as local marketers.
Understanding the Differences That Matter for Local Gloucester SEO
Local SEO can be a game-changer for businesses looking to attract customers in their local area. Here are some best practices for optimising your local Gloucester SEO that we focus on at Pearl Lemon:
Create local landing pages: If your business has more than one location, it’s critical to create separate landing pages for each one. When we work with local SEO clients we make sure their web pages all include the business name, address, and phone number (NAP), as well as other relevant details like hours of operation and directions. Be sure to optimize each page with relevant keywords and content specific to that location.
Build local links: Local link popularity is just as important as it is in traditional SEO. For local SEO we focus on building links from local businesses and organizations, as well as from relevant directories and citation sources.
Focus on local keywords: We identify relevant local keywords for your business and use them in your content and on your website. This will help your site rank higher in local search results.
Optimize your Google My Business listing: Google My Business is a free tool that allows businesses to manage their online presence across Google, including search and maps. We’ll make sure your listing is complete, accurate, and up-to-date, and include photos and other relevant details. We will also help you to encourage your customers to leave reviews, as review signals are an important factor in local SEO rankings.
Get local citations: Citations are mentions of your business name, address, and phone number on other websites, such as directories, social media profiles, and review sites. We’ll make sure your citations are accurate and consistent across all platforms.
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Why Working with a SEO Agency Gloucester Can Make a Big Difference
By now you’ll have realised that a LOT goes into a great local SEO plan, and that this work has to continue on a day-to-day basis if you want to stay at the top of the local SERPs once you get there. Even if you are willing to learn the ins and outs of local SEO – and there’s a lot to learn – it’s time-consuming stuff that demands a lot of attention. Time and attention that you could be paying to running your business. Which is where partnering with a great SEO Agency Gloucester can not only help you dominate your competitors in search but also make the most of your time and marketing budget.
Why Choose Pearl Lemon as Your SEO Agency Gloucester?
Local SEO is a tough challenge. It’s more than a little bit of an art, in fact. A fresh batch of approaches and strategies are required to reach the top of a local search. It demands specialized knowledge, which Pearl Lemon is perfectly positioned to deliver as local SEO experts rather than broad SEO experts (though we are also very good at that).
Every day at Pearl Lemon, we focus on search engine optimization best practices. Working for our clients, building our knowledge – SEO and local SEO best practices change all the time, so we make sure we’re up-to-date – and helping local Gloucester businesses like yours stand out online are all things we do.
And by every day, we mean every day. We maintained a remote team long before it was trendy, as doing so not only allows us to hire the very best talent available from anywhere, but also to offer service that goes well beyond the standard Monday to Friday, 9 to 5 that others limit their efforts to. That means that someone is always available to work on your project, and answer your questions, and your local SEO, which is ever-changing, is always monitored (as we prove in the monthly reports sent to clients).
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