SEO Agency Gloucester
Did you know that every day in the United Kingdom, over 3,336,000,000 Google searches are performed? Or that 46 percent of those searches are conducted locally? It is now an absolute must for every business, to be easily found online. And for a local Gloucester company, this is multiplied tenfold. At least. How can you stand out from the crowd without breaking the bank, or devoting too much of your own precious time to the effort? The answer is partner with a leading SEO agency Gloucester like Pearl Lemon.
What is Local Gloucester SEO?
Search engine optimization has been for as long as there have been search engines. It is the process of using specific tools and strategies to help boost anything online so that it appears at the top of the searches that it should logically be in. This is especially true for businesses.
Because there were few websites in the early days of the internet, accessing the web was simple. However, as the internet grew in popularity, search engines were developed to help people discover the sites they were looking for more quickly.
When you typed a term into a search engine, it was matched to web pages that contained the keywords in your query. Google took a similar approach, but it swiftly surpassed the competition when it became the only search engine to use links between websites to determine which sites were trustworthy and authoritative.
To evaluate if your website is relevant to display as a search result, Google now considers dozens of factors both on and off your website. Your “digital footprint” is made up of factors, each of which has a different weight or value that the search engine aggregates to return results. Your digital footprint influences whether or not you appear as the first result in a Google search.
In the case of local Gloucester SEO, things get even more complicated. Your local business needs to be found by those who can come to your location, or who live, work and/or travel in the areas you serve. To provide the best local search results Google factors in even more information.
For example, if you’re at work and want a pizza delivered for lunch, Googling “pizza delivery” returns a list of nearby establishments in the local SERPS (search engine result pages).
When you do the same search at home, however, you’ll get a completely different set of results (provided you don’t live next door to your office). This makes sense because you need a pizza delivered from a nearby location.
Local search has been around for a long time, but it was limited due to the fact that most people exclusively used desktop computers. Mobile search has grown as a result of the recent surge in mobile internet connectivity, therefore local SEO has become critical for the success of any business supplying local products or services, as well as local marketers.
Understanding the Differences That Matter for Local Gloucester SEO
What makes local SEO different? Localized content and local link popularity are considerations, just as they are in Google’s traditional search algorithm, so it’s critical to create local landing pages for each of your locations—especially if you have more than one—where you should include not only your business name but also details like address and phone, as well as optimize the sites themselves. This should all be factored into your content marketing and link-building plan as well.
Furthermore, location-based factors such as having a Google My Business listing, local citations from data aggregators, and review signals – which should be published by your local customers – are taken into account in your local SEO rankings, and as a result, you should include them in your local SEO Gloucester efforts.
Why Working with a SEO Agency Gloucester Can Make a Big Difference
By now you’ll have realised that a LOT goes into a great local SEO plan, and that this work has to continue on a day-to-day basis if you want to stay at the top of the local SERPs once you get there. Even if you are willing to learn the ins and outs of local SEO – and there’s a lot to learn – it’s time-consuming stuff that demands a lot of attention. Time and attention that you could be paying to running your business. Which is where partnering with a great SEO Agency Gloucester can not only help you dominate your competitors in search but also make the most of your time and marketing budget.
Why Choose Pearl Lemon as Your SEO Agency Gloucester?
Local SEO is a tough challenge. It’s more than a little bit of an art, in fact. A fresh batch of approaches and strategies are required to reach the top of a local search. It demands specialized knowledge, which Pearl Lemon is perfectly positioned to deliver as local SEO experts rather than broad SEO experts (though we are also very good at that).
Every day at Pearl Lemon, we focus on search engine optimization best practices. Working for our clients, building our knowledge – SEO and local SEO best practices change all the time, so we make sure we’re up-to-date – and helping local Gloucester businesses like yours stand out online are all things we do.
And by every day, we mean every day. We maintained a remote team long before it was trendy, as doing so not only allows us to hire the very best talent available from anywhere, but also to offer service that goes well beyond the standard Monday to Friday, 9 to 5 that others limit their efforts to. That means that someone is always available to work on your project, and answer your questions, and your local SEO, which is ever-changing, is always monitored (as we prove in the monthly reports sent to clients).
Ready to supercharge your local Gloucester SEO efforts?
Contact us today so we can discuss just how Pearl lemon can help you.