Kent SEO Agency Services
Did you know that more than 3,336,000,000 Google searches are conducted in the UK every day? Or that of those searches, 46% of them are locally based? No matter what a business does, it is now imperative that they are easily found online. And that goes at least tenfold for a local business.
Kent is most renowned for being the ‘Garden of England,’ a term coined by Henry VIII. It claims to be England’s oldest county, with over 17000 listed buildings. It is also home to a huge number of local businesses, operating in every niche. People search every day for these local businesses in Kent, even if those businesses operate completely offline. The big question is, will they find yours?
In a county that is resplendent in history and culture, as well as one that is a draw for tourists from all over the world, and some of the most innovative established businesses and startups and corporate headquarters for any Kent business, standing out online is a challenge. Effective SEO – especially local SEO Kent – can be the key.
What is Local SEO?
Search engine optimization has been around for as long as search engines have. It’s the practice of implementing certain tools and techniques to help boost something online so that it is found at the top of the searches it should logically appear in. And it’s especially important for businesses.
Helping a local Kent business stand out online calls for a different set of tactics than a nationally based company might employ. For a Kent business, no matter what they do, reaching the people who live and work in the borough is the most important thing.
Even now, with Google well over two decades old, some are not convinced that their local business needs to focus on its online presence. However, there are increasingly powerful statistics that demonstrate that they are quite wrong.
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Consider the following:
- 86% of consumers rely on the internet to find a local business
- 29% of consumers search for local businesses at least once every 7 days
- 80% of consumers say search is their first choice to find information on local merchants
- Local searches lead 60% of mobile users to visit a business within 24 hours
- 1 in 3 of these mobile user’s decisions are made right before a visit
These are just a few of the compelling numbers that make a great case for the importance of local SEO services for your Kent business, there are many more (contact us, and we’ll tell you all about them.)
Some Of Our Clients
Your Kent Business + Pearl Lemon = Local SEO Success
Local SEO Kent isn’t easy. In fact, it’s more than a bit of an art. Reaching the top of a local search calls for a different set of tactics and strategies. It calls for the specialist knowledge that as local SEO experts, rather than just general SEO experts (although we are very good at that too) Pearl Lemon is perfectly positioned to provide.
At Pearl Lemon we spend every day working on SEO. Working for our clients, working to build our knowledge – SEO and local SEO best practices change all the time, so we ensure we are always in the know – and working to help local Kent businesses like yours stand out online.
Here’s how we do it:
Local SEO Audits: We initiate our process with an in-depth audit of your online presence. This step is crucial as it allows us to examine your website’s structure, content, user experience, and other key areas like your Google My Business profile and local listings. Our goal is to pinpoint areas for improvement and leverage them to enhance your online footprint in the local Kent market.
Keyword Research and Optimisation: At the heart of our strategy lies comprehensive keyword research. We concentrate on finding local, Kent-specific keywords that will resonate with your target audience. By integrating these keywords thoughtfully into your website’s content and meta descriptions, we aim to elevate your site’s visibility in local search results, connecting you more effectively with your local customer base.
Google My Business Optimisation: Google My Business plays an increasingly important role in local SEO yet many businesses ignore it. Our team works diligently to optimize your profile, ensuring that it’s not only complete but also engaging and informative.
This includes accurate business details, rich media, and regular updates, all of which contribute to enhancing your visibility in local search results and Google Maps.
Local Citations and Link Building: We actively manage your local citations, ensuring consistency across various platforms. This consistency in name, address, and phone number (NAP) across local directories is essential for boosting local SEO.
Additionally, our link-building strategies are focused on acquiring high-quality, local backlinks that reinforce your website’s relevance and authority in the Kent area.
Tailored Content Marketing: Content is king in SEO, and this is particularly true for local SEO. We create bespoke, locally-relevant content that resonates with your Kent audience. This includes blog posts, articles, and other forms of content that not only engage your audience but also highlight your local expertise and knowledge.
Performance Tracking and Reporting: Transparency is key to our approach to local SEO. We provide regular, detailed reports on your SEO performance, including rankings, traffic, and other key metrics. This enables us to continuously refine our strategies and ensure that your business gets ahead and stays that way in the competitive Kent market.
Claim Your Free SEO Audit Now!
Stop losing customers to your competitors! Climb the local search rankings and attract more Kent-based leads with Pearl Lemon’s proven local SEO strategies. Get a free consultation today.
Local SEO Kent FAQs
We’re a full-service SEO agency operating on a global scale, but maintaining a local mindset. Here’s a look at the answers to some questions we are asked most frequently. Have more questions?- Contact us!
Even if you have a strong online presence, people looking for specific services in Kent won’t find you unless your website is optimized for local search. Local SEO helps you rank higher in Google Maps and local search results, putting you in front of potential customers who are already interested in what you offer.
- Claiming and optimizing your Google My Business listing: This is your free profile on Google Maps and Search, and it’s crucial for local visibility. Make sure your information is accurate and complete, including your address, phone number, website, and operating hours.
- Building local citations: Get your business listed in relevant online directories like Yelp, Bing Places, and local Chambers of Commerce. Consistent NAP (Name, Address, Phone number) across citations builds trust and increases your local search authority.
- Optimizing your website for local keywords: Use relevant keywords throughout your website content, including your title tags, meta descriptions, and headings. Focus on phrases people might search for in Kent, like “best plumber in Kent” or “Kent roofing company.”
- Getting positive online reviews: Encourage satisfied customers to leave positive reviews on Google My Business and other platforms. Reviews build trust and can significantly boost your local search ranking.
Track your website traffic, leads, and conversions to see how your local SEO campaign is performing. Monitor your local search ranking for relevant keywords and track changes in Google My Business insights.
While it’s possible to do some basic local SEO yourself, hiring a reputable Kent SEO agency can save you time and effort while maximizing your results. Agencies have the expertise, tools, and resources to implement a comprehensive local SEO strategy and track your progress.
Local SEO costs can vary depending on the agency, your business goals, and the level of competition in your industry. Pearl Lemon offers affordable packages tailored to small and medium-sized businesses in Kent.
Remember, local SEO is an ongoing process that requires consistent effort. By implementing these tips and tracking your results, you can ensure your Kent business is seen by local customers and thrives in the online landscape.
Ready to Grow Your Kent Businesses?
Contact us today to learn more about what SEO for Kent businesses can do for yours.