Pearl Lemon - SEO Agency London

Our Head Of SEO Will Get You Ranking In No Time!

Semil - Head of SEO

Meet Semil, he’s our head of SEO here at Pearl Lemon.

Semil has been doing SEO since 2005 and has managed hundreds of successful SEO campaigns.

If you’re looking to climb up the search engine results pages rapidly and generate more organic traffic – Semil will make that happen!

You'll Be In Great Hands,
Semil Is An Experienced & Qualified SEO professional

Semil is a natural when it comes to leveraging his expertise, strategic thinking & powerful SEO tools to deliver exceptional results for our clients. His work abides by the latest SEO best practices and he goes the extra mile to keep updated with advances in the industry. With 14 years of industry experience and hundreds of successful SEO campaigns under his belt, you can rest assured that Semil will play a vital role in helping you to achieve your growth goals.  

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SEO Expert

AS Head Of SEO, You Can Expect The Following From Semil

Semil's Job Is To Ensure That We Double Your
Organic traffic In 90 Days

If we had to explain our head of SEO’s job description in a nutshell, it would be to ensure that we overdeliver for all clients. Here are some of Semil’s top attributes that contribute massively to our client’s success:


Semil works closely with all of our internal SEO experts on a daily basis to ensure the smooth running of our client’s campaigns.

Skill Development

We are continually striving to improve our processes and skills so that we can continue to delight clients.

Strategic Thinking

He loves to create and implement search engine optimisation strategies that are tailored to each client’s needs & goals.


We really do take the time to understand our client’s objectives by researching them and their competitors.


Semil’s managed 100s of successful SEO campaigns and learned valuable valuable insights along the way.


Google analytics and SEMrush are just two of the many analytics tools that we use to derive data-driven insights.

Head Of SEO FAQs

Search Engine Optimization Specialist is responsible for analyzing, reviewing and implementing websites that are optimized to be picked up by search engines.

Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.

Paid search results are ads that appear on top of or underneath the organic results. Paid ads are completely independent of the organic listings. Advertisers in the paid results section are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results (known as “Pay Per Click Advertising”).

When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result.

Specifically, Google scans its index of “hundreds of billions” of pages in order to find a set of results that will best answer your search.

Keyword tools can help you figure out how many people search for each keyword and how difficult it will be to rank on the first page of Google for that term.

In other words, they can help you choose the best keywords from your list. There are a million and one keyword research tools out there.

Here are a few I recommend checking out:

But the best all-around free keyword tool is Google’s Keyword Planner.

A keyword is a word or phrase that is a topic of significance that helps visitors and search engines understand the purpose of your page.

While, a meta keyword is a brief list of the most important themes of your page, included in the metadata for your page. Ex. <meta name=”keywords” content=”marketing, inbound marketing, content optimization”>

Most people don’t put a lot of thought into their URLs. As it turns out, your URLs are a key part of your site’s SEO.

When it comes to URLs, make sure that:

  • Your URL structure is consistent.
  • Use keywords in your URLs. No need to keyword stuff. Just make sure that your target keyword shows up once in your URL.
  • Avoid junk. Shorter URLs tend to rank best in Google.

Mobile optimization has gone from “nice to have” to “an absolute must”.

That’s because Google’s algorithm is now mobile-first. Which means that the mobile version of your website is the “main” version Google sees.

The Difference Is In The Delivery

As soon as you come on board, our journey begins. You’ll quickly realise that the way we deliver our SEO services is what differentiates us as an SEO agency. We are a distributed team working across several timezones, there’s bound to be someone working on your campaign at any given moment. Our head of search works closely with our SEO project managers who will keep you updated with our progress. Semil keeps a close eye on your results and adjusts the strategy accordingly. He has access to, and utilises a wide range of tools to derive data-driven insights.

More About Semil

Semil lives in Vadodara, India. He’s trilingual as he is fluent in English, Hindi and Gujarati. He has a BA in Computer Applications and a MA in E-business. Outside of work, he has a wide range of hobbies and loves spending time with his son.

Photography – I have a full canon photography set. I love to capture landscape, wildlife and street photography.

Reading – love to read books on philosophy, economics and self-help.

I’m currently reading competing against luck and mysteries of life.

Music – I’m learning how to play the guitar.

Poetry – I enjoy reading and writing poetry.

I love Trekking. It’s one of my dreams to travel and to trek around India’s wildlife sanctuaries and national parks.

So far, I have completed a few treks around India.

I’m a lifetime member of the Youth Hostel Association of India.

Cycling is also an adventurous passion of mine. I’m currently gearing up for a long road trip! I am a proud owner of a Royal Enfield Thunderbird 500cc.

I bought my own office, house and car by the age of 27. It’s quite an achievement!!!

A combination of the following:

My experience, as I have 13 years of experience as a digital marketer.

Observation skills, as I oversee the team of SEOs and multiple client accounts.

My communication skills, as I report to the head of Pearl Lemon Deepak Shukla on a daily basis who is based in London in the UK.

My team, without them, what I do wouldn’t be possible. Teamwork makes the dream work!

Favourite food?

Any Spicy vegetarian Indian food.

Favourite drink?

I love cocktails. Old fashioned and Mojito.

Favourite movie?

Anything from Marvel’s Universe.

Favourite thing?

White Shirts

Favourite animal?


successful PPC campaign

Claim Your FREE SEO Audit, No Strings Attached

Semil takes his key responsibilities as head of SEO very seriously which is why we are able to run multiple successful SEO campaigns simultaneously and get outstanding results for all of our clients.

We’d be delighted to conduct an audit on your site and let you know how our search engine optimisation services can help you to rank higher and get more organic traffic. Request your FREE audit today and we’ll get back to you within 48 hours. 

shared goals

We'd Love To Hear From You!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!