We get it. You put your heart & soul into creating handmade goods or sourcing unique vintage items. Let’s smash your sales targets!
Our Etsy SEO services will help you on your journey towards running a successful online store.
LET’S SKYROCKET YOUR ETSY SEARCH RANKINGS.
SEO for Etsy is vital. Shop owners need to increase their visibility in search engines and the Etsy Search Algorithm. This will allow you to achieve higher conversion rates. Our Etsy SEO service includes (but isn’t limited to):
WE’LL LEVERAGE THE ETSY SEARCH ALGORITHM TO BOOST YOUR STORE’S VISIBILITY.
There are several factors that determine Etsy’s search placement. We’ll make sure that your products or services stand the best chance of ranking highly in the results pages. Here are some of the things we’ll improve:
CLAIM YOUR FREE ETSY STORE AUDIT.
THERE’S NOTHING TO LOSE.
We’ll assess your categories, tags titles, attributes, product descriptions, factors that contribute to shopper interaction, and customer experience. Then we’ll do market research and a competitor analysis.
Then we’ll tell you how we can tailor our Etsy SEO services around your business to boost your store traffic and ultimately your conversions.
WE KNOW EXACTLY WHAT ETSY SELLERS NEED.
You need your store to be visible to your potential customers via Google search and via the Etsy search bar. Once your visibility increases and your store is fully optimised you’ll gain more traffic, sales and repeat customers!
HIRE A TEAM OF SEO EXPERTS FOR YOUR ETSY SHOP.
There are many reasons why we are the right agency for your Etsy store!
We have access to the most powerful SEO tools at our fingertips.
We’re an award-winning SEO agency. We have several 5-star reviews and video testimonials from our clients. We are experts in the field of e-commerce SEO. When it comes to digital growth,
we know what we are doing.
SPEAK TO AN EXPERIENCED SEO CONSULTANT.
Contact Deepak. You can schedule a call directly into his calendar or you can reach him directly on 02071833436.
Deepak is super friendly, and the call will be super informal and relaxed. He’ll understand your digital growth goals and what Etsy success looks like to you. Then He’ll outline how our full-service SEO agency can help you.
ETSY SEO FAQS
What is Etsy SEO?
Etsy SEO, contrary to what some people mistakenly believe is NOT the same as SEO for search engines like Google or Bing. It is a set of procedures designed to raise your visibility in an Etsy search but the algorithms Etsy uses to formulate its search results are very different to those used by other search engines.
Google’s algorithm – for example – is a very complex one and favours informative content like articles, blog posts or informative videos over product listings. The internal Etsy search engine, on the other hand, is focused on finding products that match the user’s search as accurately as possible.
What Factors Are Used By Etsy Search?
When the Etsy platform first launched in 2005, its search parameters were very basic. Items were listed in search based on category and date first listed. In the decade and a half since the platform launched, it has grown from a small platform for a handful of artisans to sell their wares to a publicly traded company offering thousands of items for sale every day. Therefore Etsy’s search algorithms have become more and more technical. In fact, in 2016 the company even acquired an artificial intelligence startup, Blackbird Technologies to help them make product search more efficient.
While like most ‘search engines’ the Etsy search algorithm is shrouded in a little mystery sometimes the company is more forthcoming about just what factors matter most for Etsy search. In fact, they publish a set of guidelines that outline those factors here, making Etsy SEO a little less challenging ‘to get right’ – in some ways – than standard search engine based SEO.
Do I Need to Do Keyword Research for Etsy?
Absolutely. Along with Etsy tags targeting the right keywords is what is going to get your items found by people who are looking for just what you have to offer. In fact, effective keyword research is one of the most important elements of Etsy SEO.
What are Etsy Tags?
In addition to incorporating keywords into your Etsy item listings, you must add tags. A tag is a word or short phrase, called metadata, that is attached to your item. Etsy uses these tags to help shoppers locate your item.
For example, suppose that you’ve tagged your item with the term leather bookmark. If someone types leather bookmark when performing an Etsy search, your item will be among the results.
Do I Need The Same Phrases In Both The Title And The Tags?
Yes! Beyond a doubt. Etsy search is highly dependent on the same exact phrases being in both the title and the tags.
How Do I Get My Etsy Listing Higher in Etsy Search?
In addition to practising good Etsy SEO – something the Pearl Lemon team has become very experienced and successful in executing – maintaining listings that meet all of the seller guidelines is a must, and reviews are important too.
When you sell an item try to do all that you can to ensure the purchaser leaves a positive review. This will depend solely on your ability to deliver a great item and great customer service though, as only verified purchasers have the capability to leave an Etsy product review.
How do I get my Etsy Listing on Google?
As Google’s search algorithms work in a very different way to Etsy’s it is very difficult to get an individual listing to appear anywhere in a standard Google result, as that is just not the way things work. A search for ‘vintage silver ring’ for example is likely to return a result for that category on Etsy itself, but only leading to Etsy’s own search page. You can, however, have your listings included in Google Shopping results by making use of that facility from within the Etsy interface itself.
That does not mean you cannot promote your items outside of Etsy with great success. Many successful Etsy sellers maintain a blog that promotes their items while also providing the kind of useful content that Google and other search engines will actively rank and promote in the SERPS. Some Etsy sellers also choose to maintain a separate website that can be optimized for Google search in the same way as any other and social media marketing is another very effective way to promote your Etsy listings, especially via Instagram, Pinterest and even Snapchat.
Are Long Tail Focus Keyword's Important On Etsy?
Using what we call “longtail” keywords is a great place to start optimizing your Etsy SEO. Understanding that the shorter the keyword is (t-shirts) the more traffic it will get, but also there are more competition and people are often just browsing when they use generic keywords.
If you use a more specific keyword (Coffee Lover Shirt), you are more likely to make sales because people using the more specific keywords are more likely to buy and there is less competition.
What is Etsy “declumping``?
Etsy does what they call “declumping.” What this means is that their search results will never show more than 1-2 items per seller in any given page of listings. Because of this, you should never SEO more than 2-3 items for the same primary keyword, because if you do, you’re competing with yourself. Mix it up and make sure you are targeting different keyword variations.
Do Shop Section Names Matter?
How you name your shop sections can also help boost your shop’s SEO. Each section has its own landing page with a page title based on the section name.
Like your shop title, Etsy uses your section names to create the page titles for each of your sections’ landing pages. The page title is the text a person sees in the search engine that links to your shop. Search engines only show about 66 characters for a page title, and Etsy limits section names to 24 characters. Etsy will automatically include your shop name in the page title.