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We really are a local Glasgow SEO team. We’re located at 35 Glassford St, #26, just down the road from the Gallery of Modern Art in the heart of Merchant City. Both High Street and Argyle Street Station are nearby, so we are easy to find.
Being a local SEO agency in Glasgow, we position ourselves to best understand your business. So if you’re a local business operating anywhere in in the Glasgow area we’re almost on your doorstep. Stop in if nearby, we’d be delighted to say hi (and talk local SEO experts.)
If you’re already engaging in an organic search engine optimization strategy, you may wonder why you need to care about local SEO. Simply put, local SEO increases your online visibility by interested searchers (aka, future customers!) Did you know 64% of local customers use search engines and directories as their main way to find a local business? And, 50% of searchers visit businesses within 24 hours of a local search.
When you want to find a restaurant or a nearby coffee shop, what do you do? You search for it online! When you have car problems and you need the phone number for the closest garage, what’s your plan of action? To Google it, of course. You and everyone else, as approximately 46% of searches on Google made every day are of a local nature.
Local Glasgow SEO is an effective way to market your business online to the most important customers; the ones who are looking for the things you offer, in your area right now. Local search is focused on providing results that are relevant to a searcher based on their current location. Local Glasgow SEO makes sure your business will show up first in those searches.
Glasgow local SEO calls for lots of different strategies — from getting your site ranked on search engines like Google, in business directories such as Yelp, Trustpilot, Foursquare, Google My Business listings, Bing Places for Business pages and ensuring your company website offers great localized content.
Local SEO Glasgow isn’t something every SEO agency can take on and succeed with, as they don’t understand the area, the people who live and work there or even why local SEO is different from general SEO. The SEO expert team at Pearl Lemon Glasgow does.
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The Importance of Local SEO Glasgow By the Numbers
88% of consumer local business searches on a mobile device either call or visit the business within 24 hours.
46% of all searches on Google are seeking local information.
97% of consumers search online to find a local business regularly
86% of people look up the location of a business on Google Maps
72% of consumers, who search for local businesses end up visiting stores within five miles.
12% of consumers search for a local business on a daily basis.
92% of searchers will pick businesses on the first page of local search results.
People want what they want when they want it.
Local SEO Glasgow is highly targeted and time sensitive – people are searching for businesses literally at the exact moment they need it. You can’t get much more personalized than that. And great local SEO makes sure that your business ticks all the boxes that will get it to the top of the local SERPs.
This is where partnering with a local SEO Glasgow company at Pearl Lemon with SEO consultants is an advantage for your organization. Most large, national only SEO firms will usually automate the link building process. They have endless online networks that they plug your information into, letting computers do the rest. And they may only have a vague idea where Glasgow is.
Whether it’s local news outlets, local directories or reliable, local blogs, marketing companies in your area we know the ins and outs of getting local SERPs results that convert into real, paying customers.
Here at Pearl Lemon, our SEO Glasgow team of local SEO consultants will create a results-driven strategy to improve your SEO and help to boost your conversions. Our Glasgow SEO services are designed to drive qualified website traffic and leads to your business and we’ll do everything we can to ensure you.
WHAT IS LOCAL SEO?
What Goes Into Great Local SEO?
Need your Glasgow business to rank locally? There’s more involved than you think! Google considers all the following (and more) when determining which local businesses to rank highest in their local search results.
WE ARE RECOGNISED AS BEING A TOP LOCAL SEO COMPANY GLOBALLY
We are ranked as one of the top Local SEO agencies on Clutch’s Leaders Matrix, demonstrating our ability to deliver excellent results to our clients. We are incredibly proud to be acknowledged as 1 of 15 global market leaders in SEO out of 11, 932 firms.
Local SEO marketing is the process of optimising a website – and its individual pages – to generate traffic from location-based searches. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores or offices.
Local SEO marketing is not something you pay someone to take care of technically behind the scenes without your involvement as a business owner. Local SEO Cardiff is a process that needs to be integrated into all your marketing, writing, publishing, and customer targeting activities.
The main difference between general organic SEO and local SEO is that local SEO has a geographical component.
If a user searches for an industry/service/product + location, the search engine – whether it is Google, Bing, Yahoo or even Facebook – knows that the search has local intent. And all search engines want is to give the user exactly what they’re searching for. So a local business that has implemented local SEO specifically is almost always going to show up ahead of one that has not.
A local SEO strategy is especially important for small, local businesses. SEO stands for search engine optimization and is important in order to increase traffic, attract customers, and make your business known.
That, depends of course, upon where your business is located. But, in very general terms, as of July 2018, 46% of all searches on Google are seeking local information (and that’s according to Big G themselves) That’s nearly half, another indication of just how important local SEO is.
Do you remember the Yellow Pages? That big thick book that used to be delivered to homes and businesses in countries all over the world? They are still around, but in much smaller numbers, and most people either throw them out if they do receive one (or use it as a doorstop or something similar)
Why? Because people use the web to find what they are looking for these days. And the web uses Local SEO citations to help deliver that information to them. In a nutshell, a local SEO citation or local business citation (the two are essentially the same thing) is any listing that contains (at a minimum) a business’ name, address and phone number. Google and other search engines rely heavily on what are known as citation sites to find local businesses to include in their results.
Directories and citation sites go out and scrape business information from the web – in mass quantities. They then pull business info into their database and share it with the world. Google My Business, Yelp, Foursquare, Trustpilot, Merchant Circle, CitySearch – they’re all examples of citation sites. And those are just a few of the big ones, there are many more.
Name Address and Phone (NAP) accuracy is critical for local businesses. It’s important for your NAP to be correct and consistent not only throughout your website, but also anywhere it appears throughout the entire Internet.
Having strong Google reviews and completing your Google My Business listing – adding photos and videos and selecting correct categories – improve your business’ chances of showing up on Google Maps.
Something else that people just don’t use anymore is an atlas. Or an A-Z (remember those?) Instead they often rely on their trusty cell phone to find things and to find their way making use of Google Maps. There is a Google Maps app installed by default on most smartphones and Google Maps data is also used to power hugely popular GPS apps like Waze.
And on Google Maps, if a business has a Google Listing, people will find that business as they near it. Or look it up. To see this in action right now head to Google Maps for a minute. Do a directional search for a location near your business. See those buttons that are offering you the chance to look up restaurants, bars, cafes, and almost any other kind of business located in the area? This is where you want YOUR business to appear, which is what Google Maps Optimisation and Google Maps Marketing as executed by a local SEO expert sets out to achieve.
The benefits of local SEO for a business that has a local presence are almost too many to list here. But here are some of the most important:
- A stronger web presence in your local market
- Higher search engine rankings in local search
- Your web content will rank higher in search, driving more traffic to your site.
- Increased website traffic
- An increase in phone calls from local potential customers
- An increase in foot traffic to your business location
- Increased sales revenue
- An increase in repeat business
- Stronger local community presence
- More effective incentive-based marketing campaigns
As an SEO company that specialises in Local SEO, we have developed a set of proprietary local SEO techniques that we tailor to suit the needs of every individual client we work with. In local SEO there is no one size fits all solution that will ensure that every business ranks as well as it possibly can in local search.
Instead we examine the needs of each business/client we work with and create a unique local SEO plan that will include Google My Business listing optimisation, general website SEO optimization, Google Maps optimisation, locally focused content marketing, local business citation optimisation and much more, according to the individual business’ needs.
Absolutely. Each location is different, and so we treat it that way, even if you only maintain one website (as is the case for most local businesses) As a business that maintains a number of regional locations ourselves we have a unique insight into the challenges such companies face and we’ll put all that we have learned to work for you too.
Not nearly as well, though it is possible to create and claim a Google My Business page for free. Those can show up in the map 3-pack if the competition isn’t too fierce for your local industry but it’s a very difficult feat to pull off.
Follow “white hat” tactics approved by search engine webmaster guidelines so your listing isn’t in danger of disappearing from results altogether.
If learning about SEO and local SEO makes your head spin, outsource it. You pay an accountant to handle your books, so pay an SEO agency to handle that side of your business.
Websites that are not mobile friendly tend to not rank as well on Google, especially when the search is from a mobile device. With over 50% of local searches from mobile, it is bad for your site if it offers users a poor mobile experience. Google ranks websites that offer great mobile experiences the highest.
If needed our team of technical SEO specialists – who also boast some impressive programming and coding skills – can help get your website up to speed and delivering a better user experience for both human browsers and bots.
Our local SEO team will help you select the review sites that matter the most to your business and create a process to make reviewing your business easy.