Google Analytics Consultant
If you have ever read anything about digital marketing, SEO, SEM, CRO or one of the many other digital marketing and promotional strategies you will have seen, time and time again, that making proper use of Google Analytics is crucial to the success of any efforts in these areas (and more.)
But then when you’ve tried to use this very comprehensive set of tools you’ve discovered what so many people – very bright people – do: Google Analytics is complex, complicated and even scratching the surface of what Google Analytics has to offer seems time-consuming and harder than expected to grasp.
The ability to know when to bring in the specialists is one of the characteristics of a successful leader. Pearl Lemon can remove this burden off your shoulders because we live and breathe Google and as your Google Analytics Consultant we’ll ensure you get the most of what this powerful platform has to offer to your unique brands.
What is Google Analytics?
Before we get into what a Google Analytics Consultant London does, it helps to understand jut how important Google Analytics can be to your business. Google Analytics is a web analytics service that offers a wider than you probably realize set of analytical tools and statistics for search engine optimization (SEO) and marketing. Anyone with a Google account can use the service, which is part of the Google Marketing Platform and is free.
Lots of businesses have used GA (as we fondly refer to it) for basic data collection, including the number of visitors their website receives and where these visitors come from, but few delve much further because after that, things get complicated. There are so many data options available it can be mind-boggling, and at times even getting the required tracking codes set in the right way can be hard.
Why Do I Need Google Analytics?
Google Analytics is so much more than a simple stat counter and proper use of the platform offers something for everyone involved with your website and its day to day running:
With proper use of Google Analytics, executives have the ability to:
- Determine which marketing strategies are the most effective.
- View the most up-to-date website traffic patterns and trends.
- Get a top-down view of their entire website’s traffic source.
- Determine the most valuable customer segments.
- Make informed decisions on strategic objectives based on hard data.
- Find out which geographical locations and targets are the most productive.
- Develop and refine conversion-boosting website strategies.
People that work on your marketing can use GA to:
- Discover how people arrived at your site and what they typed in to get there.
- Understand what people do when they arrive at your website.
- Learn how to increase the number of visitors who become customers on your website.
- Find out which terms are popular with potential customers and lead to conversions.
- Conduct A/B testing to help you figure out which online ad or design is the most effective.
- Determine ways to generate not just more, but also higher-quality leads.
- Keep track of how many people completed a specific action (purchase, lead inquiry, call, etc)
Your web developers and content writers can learn:
- Which pages have the highest visitor retention?
- What types of information and topics should be covered more frequently?
- Where do visitors depart the website? (exactly which page)
- What keywords do people use to find the website?
- How to create better converting landing pages
- How can you get customers to spend more time on your website?
We’ve only scratched the surface here of how and why Google Analytics may be used, but as you can see, it can answer a lot of questions that can help you improve your website, boost your online marketing, and take things to a whole new level in general. With this knowledge, you can potentially double or triple the effectiveness of your website as well as the ROI on your marketing spend.
Working with Pearl Lemons Google Analytics Consultants
Your company deserves to benefit from Pearl Lemon’s expertise. Our team is not only knowledgeable about Google Analytics, but they are also certified Google Analytics professionals with over a decade of experience. Hundreds of client engagements and analytics initiatives have helped them develop their expertise.
Our basic process (strategic planning, execution, optimization, and training) is one of the keys to our continuous success.
We start with a Google Analytics audit to confirm the integrity and correctness of your implementation, then perform research and discovery to create a new Google Analytics implementation that collects the data that is important to you and that will significantly broaden the usefulness of Google Analytics to your company.
This comprises writing snippets of code for your website and configuring the parameters for the custom dimensions and metrics proposed during the strategy phase. We can work with your in-house web developers to do this, or provide the services of our own team of web development experts.
Data analysis and insight generation is a continuous process. Google Analytics reports are reviewed on a regular basis to ensure that the metrics remain relevant to your objectives and that the data is accurate.
Our Google Analytics consultants provide continual education and training for your staff, enabling them to lead your company to long-term success.
Ready to Grow Your Brand?
If you have any questions or would like to learn more about how our Google Analytics Consultant expertise can help you grow your business, contact us anytime. We’ll be pleased to explain how we can help you.
Google Analytics FAQs
Google Analytics is used for tracking conversions and site traffic to measure the effectiveness of an SEO campaign or other marketing efforts. The dashboard contains a massive amount of information to read and interpret. This means you may want to consider bringing in a Google Analytics consultant, London founded like Pearl Lemon, to help ensure everything is as it needs to be and more.
A consultant, Google Analytics especially, will take peak at your analytics and be able to make recommendations in order to improve your site traffic and overall conversions. Agencies with a analytics consultant on board will offer Google Analytics consulting services. This means that the Google Analytics agency will be able to help you be a more successful business while finding ways to increase your rank and have a better overall performance in terms of sales and sign ups.
If you are looking to improve the performance of your site, you should hire Google Analytics expert, like us. We are a team of Google Analytics specialists that offers eCommerce Google Analytics consulting and more.
This type of person is often a Google Analytics Expert. This means they may offer Google Analytics services meant to audit and optimise your site based on the data found in Google Analytics. Google Analytics consultants will know exactly what to look for and give recommendations to increase purchases, site visitors and more…along with being able to explain the full break down of the data displayed.
Google Analytics is in short, an incredibly powerful tool. It allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more.
Being able to monitor all the platforms allows you to review what is working well in terms of advertising, and what isn’t.
A Google Analytics Expert is a professional that is responsible for analyzing and reviewing the metrics that exist in a company’s Google Analytics in order to build optimal marketing campaigns.
Setting up Google Analytics for your website is a fairly straightforward process. However, it’s extremely important to make sure that it’s set up correctly from the start.
Otherwise, you could be reading reports and looking at information that is not correct, and then basing your marketing decisions on false data.
There are 5 key steps to setting up your Analytics account:
- Create Your Account
- Set Your Goals
- Link Your Google Search Console
- Link to Google AdWords
- Set Up E-Commerce Analytics
Organic search results (sometimes referred to as “natural” results) are natural results that rank based 100% on merit. In other words, there’s no way to pay Google or other search engines in order to rank higher in the organic search results.
Paid search results are ads that appear on top of or underneath the organic results. Paid ads are completely independent of the organic listings. Advertisers in the paid results section are “ranked” by how much they’re are willing to pay for a single visitor from a particular set of search results (known as “Pay Per Click Advertising”).
There are 4 main categories that data in your Analytics account falls under:
- Audience reports give you an insight into who’s basically visiting your site.
- Behavior reports will tell you everything you need to know about your site’s content, and what users actually do while visiting.
- Conversion reports provides you with information on how well your site is converting – that is, turning leads into actual customers.
- The Assisted Conversion report shows the top channels that contributed to conversions, but were not directly responsible for them.
In Google Analytics, conversions are known as “goals”. They are the specific, measurable actions that users take on your website. If you want to be able to leverage Google Analytics’ conversion reports, you need to set up, at the very least, a basic goal.
Though it may be immensely rewarding to see an influx of traffic to your website, what matters most is whether or not you can convert that traffic.
KPI (Key Performance Indices) are metrics that help marketers analyse their websites based on the different business objectives. Some of the notable examples of KPIs are-
- Avg Time
- Bounce Rate
- Conversion rate
Whenever a user visits a website, a session begins. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.
You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.