Get Your SEO Juice Back With Our Google Penalty Removal Services

Here are a few examples of content that can cause you to receive a penalty:

Spammy or low-quality content, aka Panda penalty – Google expects unique content that adds value somehow. A few examples of low-quality content include scraped content, copied content and sneaky redirects. These practices can degrade the quality of your website, and Google will call you out on them.

Keyword stuffing – When your site receives a penalty for keyword stuffing, it means you’re using a lot of irrelevant keywords. This creates a bunch of “SEO static” that makes your website look unprofessional and spammy.

Garbage links – Garbage links are links on your website that have no recognizable value. Google can hit your site with a backlink penalty for Spammy links. Suck as ones from many link directories, are a good example of garbage links. These links often point to disreputable websites and are used to boost search engine rankings artificially.

Malicious software/code – Placing malicious software or code on your site is a good way to obtain a penalty. In addition to the Webmaster Guidelines, Google also has an Unwanted Software Policy. Google takes security very seriously. Violating the unwanted software policy can land you in serious hot water.

Too many spammy or low-quality backlinks – Here is a prime example of how yesterday’s SEO practices can get you a penalty today. Once upon a time, your website would rank just by getting as many backlinks as possible. However, as Google has evolved its search engine, it only wants to ‘see’ high-quality links relevant to your website. Nowadays, less can be more, and you will get better rankings with fewer links if they are high-quality backlinks.

Paid Links – If Google believes you paid for a link, they will penalize you.

The fact that Google penalties are unique to each site makes it difficult to identify a universal duration for all penalties. There is no consistent formula for recovery. Major brands tend to recover faster because it is easy for them to identify and address errors while rebuilding their rank through clean SEO tactics. Small businesses and mom-and-pop outfits tend to suffer for longer.

You can check for any Google penalties within your Google Search Console. Once you log in to Google Search Console, you will go to security and manual actions and generate a manual actions report. This report will show you if you have any penalties on Google.

Alternatively you can talk to a Google penalty recovery consultant- like us- to see what you need to do and get Google penalty advice to prevent any penalties in the future.

De-indexing is when for whatever reason, a website, webpage, or content of some kind is removed from Google’s Index and will not show in search at all, for any keyphrase, or even, sometimes, for the name of the site. It is the harshest form of censure Google applies.

De-indexing is a manual action, so a message is sent via Google Webmaster Tools to inform the site owner of the action. This can be a very sudden thing, and a site’s traffic can – and is likely to – drop rapidly. It is not the end of the world though – even if it feels like it at the time. A de-indexed site can be restored to the SERPs once the reasons for action have been addressed. These sites can even regain their previous rankings or better with a disciplined, white hat SEO strategy in place.

Google will allow those penalized – either manually or via an algorithmic update like Panda or Penguin a chance to recover, and many sites do. Often the penalty has the effect Google intended it to; force the webmaster to clean up their act and better adhere to the Google Webmaster Guidelines.

Unfortunately, in the event of a Google penalty, many webmasters panic and start ‘fixing’ things that aren’t actually broken, often making things worse.  To form a recovery plan, it is important to first diagnose the source of the penalty. This can be a difficult process as there are so many factors to examine and the ‘fixes’ required to recover a site to good standing vary from site to site. But, in the right hands, almost any site can recover and be better than ever before.

Pearl Lemon is a Google penalty recovery agency that can help you improve your SEO and remove penalties.