Get Organic eBay Store Sales And List Higher Than Ever In 45 Days

Your SEO title on eBay should be as specific as possible without being keyword stuffed. Include what the item is, possibly the category, brand, colors, size….anything that a user may search to find your particular product listing. You can’t go making your titles all willy nilly though. A team of eBay SEO experts can conduct research and help you build the perfect product titles to help get you more sales; all in the name of perfecting SEO eBay listing services.

SEO on eBay means that your products are optimized in a way that shoppers can find your products based on what they search in the eBay search bar. Some SEO factors include keyword use, reviews, quality of images and a few other factors as well. Our London eBay SEO agency can help you ensure that your products are properly SEO’d to get you more sales.

To improve your eBay search ranking, you need to start with research. It is an absolute must to include keywords within titles and descriptions and be sure what people are searching for matches what you are using as titles. You should also push for reviews by buyers and plenty of other points. Bringing in eBay SEO consultants can also help you see what you need to change to improve your eBay store SEO.

Optimizing eBay listings starts by ensuring you are as descriptive as possible with your product. Use the right keywords, accurate titles, descriptions and photos. Include ISBNs if possible and don’t use stock images. Running an eBay store is more than just making listing though, you need to do keyword research and competitor analysis to be sure you can stand up against your competition. We are a team of eBay SEO experts and we can help you get your listings more visible to your ideal customers.

eBay SEO listing relies on their own algorithm to show how to display product listings. SEO in this space can fit both individual listings and eBay stores. Cassini is eBay’s search engine and works very similar to Google…so SEO is equally important.

eBay is a highly competitive platform and is heavily used. You need to be able to stand out against your competition. By optimising your store and/or posts, you have the best chance of making sales.

Seller ratings don’t have any specified weight within the eBay algorithm, but it can be safely assumed that the better the seller rating, the more potential sales can be made. 99% or better as far as seller ratings go will get you listed as a top seller.

Your listing title should include keywords to the product itself. Think about what you would search for if you were looking for your product. This is a signal to the user and the eBay algorithm that your listing is relevant.

Your keywords should be sprinkled throughout your listing. This means it should have your main keyword in the title and in the description itself. Variations of your target keywords should also be used in the description, but you need to avoid keyword stuffing.

Your product image is what will draw customers to your listings. Having an accurate, high-quality image is critical to making your sale. It is also important to also optimise your photo. This means to include your target keyword in the file name of the photo. This will help eBay know what your product is. The importance of your product image ties into the importance of SEO for eBay listings.

eBay is a widely used platform for individuals and those creating a store on the platform. eBay gets more than 167 million monthly visitors, so it stands to reason that it is a powerful platform to run your eCommerce business through. SEO for eBay store is what we do.

Cassini is eBay’s search engine that works much like Google does. Cassini factors three main items in its algorithm. 

1. Keywords – Cassini factors in keywords for both titles and descriptions.
2. Buyer behavior – Buyer behavior is classified as click-throughs. Cassini will rank a product and similar ones higher the more other users click and purchase the item.
3. Seller performance – A seller’s previous performance also is a factor in Cassini rankings. These are successful sales, customer service and ratings. 

Your eBay seller profile needs to fully encompass who you are and what you aim to sell. Although your sell tag does not need to have your product keyword, it helps, so it is easier to distinguish who you are and what you sell.

You also get a profile description that goes up to 250 characters. Use this to your advantage and sprinkle in keywords throughout it. Be able to distinguish who you are in as short as possible.

When setting your profile photo, be sure that it encompasses who you and your store are. Your picture dimensions should be 300×300 pixels with a minimum resolution of 72 DPI.

There is no set count for keywords through a description, but there are some standards that are typically followed. Keywords for eBay average about 5-7% of total frequency. So for a 250-word description, your keywords and variations should be about 12 to 18 words. The goal is to highlight the focus of your product without keyword stuffing and being overwhelming.