Cassini is Ebay’s search engine that works much like Google does. Cassini factors three main items in its algorithm. nnKeywords- Cassini factors in keywords for both titles and descriptions.nBuyer behavior- Buyer behavior is classified as click throughs. Cassini will rank a product and similar ones higher the more other users click and purchase the item.nSeller performance- A seller’s previous performance also is a factor in Cassini rankings. These are successful sales, customer service and ratings.

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Q: What is Ebay SEO?

Ebay SEO relies on their own algorithm to show how to display product listings. SEO in this space can fit both individual listings and Ebay stores. Cassini is Ebay’s search engine and works very similar to Google…so SEO is equally as important.

Q: Why is Ebay SEO so important?

Ebay is a highly competitive platform and is heavily used. You need to be able to stand out against your competition. By optimising your store and/or posts you have the best chance at making sales.

Q: How important are seller ratings?

Seller ratings don’t have any specified weight within the Ebay algorithm, but it can be safely assumed that the better the seller rating, the more potential sales that can be made. 99% or better as far as seller ratings go will then get you listed as a top seller.

Q: What does my title need to include for an Ebay listing?

Your listing title should include keywords to the product itself. Think about what you would search for if you were looking for your product. This is a signal to the user and the Ebay algorithm that your listing is relevant.

Q: Where do I need keywords in my listing?

Your keywords should be sprinkled throughout your listing. This means it should have your main keyword in the title and in the description itself. Variations of your target keywords should also be used in the description, but you need to be careful to avoid keyword stuffing.

Q: How large is Ebay as an Ecommerce platform?

Ebay is a widely used platform for individuals and those creating a store on the platform. Ebay gets more than 167 million monthly visitors, so it stands to reason that it is a powerful platform to run your ecommerce business through.

Q: What about my seller profile on Ebay?

Your ebay seller profile needs to fully encompass who you are and what you aim to sell. Although your sell tag does not need to have your product keyword, it does help so it is easier to distinguish who you are and what you sell.nnYou also get a profile description that goes up to 250 characters. Use this to your advantage and sprinkle in keywords throughout it. Be able to distinguish who you are in as short as possible.nnWhen setting your profile photo, be sure that it encompasses who you and your store are. Your picture dimensions should be 300×300 pixels with a minimum resolution of 72 DPI.

Have an eBay store and looking for more sales? Rank higher in search results and get in front of more of your potential buyers with our eBay SEO service.

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As an eBay seller, you want more sales. We’ve designed our service to help you to achieve that. We’ll optimise your store for all the ranking factors. Our eBay SEO services include but aren’t limited to:

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We know eBay inside and out. As such, we can create a tailored strategy designed to boost your visibility, get more customers and more conversions.

Ebay’s ”Best Match” search algorithm is determined by many factors such as your listings’ titles, recent sales history and overall seller performance.

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Thanks to Pearl Lemon's SEO efforts, the client noted that their rankings returned and a number of their keywords have improved significantly. Their site also changed in terms of loading time and UX following as they follow the team's recommendations. They are responsive, helpful, and honest.

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The SEO and marketing efforts have contributed to an increase in visitors and ranking, plus a decrease in bounce rates from the site. The Pearl Lemon team has been a consistent partner during the project. Their personable, professional approach and expertise make them easy to work with.

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The project increased conversations with customers and increased understanding of the market. A reliable partner dedicated to their work, Pearl Lemon been notably responsive and helpful throughout the engagement.

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We're An Award-Winning E-Commerce SEO Agency

Pearl Lemon Ranks #1 out of 90 agencies in the UK for E-commerce SEO services on Design Rush. To get a deeper insight into the type of results, you can expect when you hire our eBay SEO services, check out our video case studies.

Why Hire An eBay SEO Expert?

You sell on eBay.

Your ability to do so relies on the visibility and quality of your product listings.

From relevant keywords to effective product titles. Our team of search engine optimisation experts will ensure that your eBay listings cover all the ranking factors.

We won’t stop there. We’ll apply our e-commerce and conversion rate optimisation knowledge to boost your sales and make selling your products easier.

Watch our Case Study videos

Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.

How do I write my SEO Title on Ebay?

Your SEO title on eBay should be as specific as possible without being keyword stuffed. Include what the item is, possibly the category, brand, colors, size….anything that a user may search to find your particular product listing. You can’t go making your titles all willy nilly though. A team of eBay SEO experts can conduct research and help you build the perfect product titles to help get you more sales; all in the name of perfecting SEO eBay listing services.

What does SEO mean on Ebay?

SEO on eBay means that your products are optimized in a way that shoppers can find your products based on what they search in the eBay search bar. Some SEO factors include keyword use, reviews, quality of images and a few other factors as well. Our London eBay SEO agency can help you ensure that your products are properly SEO’d to get you more sales.

What is Ebay SEO?

eBay SEO listing relies on their own algorithm to show how to display product listings. SEO in this space can fit both individual listings and eBay stores. Cassini is eBay’s search engine and works very similar to Google…so SEO is equally important.

Why is Ebay SEO so important?

eBay is a highly competitive platform and is heavily used. You need to be able to stand out against your competition. By optimising your store and/or posts, you have the best chance of making sales.

What does my title need to include for an Ebay listing?

How important is my product image?

Your product image is what will draw customers to your listings. Having an accurate, high-quality image is critical to making your sale. It is also important to also optimise your photo. This means to include your target keyword in the file name of the photo. This will help eBay know what your product is. The importance of your product image ties into the importance of SEO for eBay listings.

How large is Ebay as an Ecommerce platform?

eBay is a widely used platform for individuals and those creating a store on the platform. eBay gets more than 167 million monthly visitors, so it stands to reason that it is a powerful platform to run your eCommerce business through. SEO for eBay store is what we do.

What about my seller profile on Ebay?

Your eBay seller profile needs to fully encompass who you are and what you aim to sell. Although your sell tag does not need to have your product keyword, it helps, so it is easier to distinguish who you are and what you sell.

You also get a profile description that goes up to 250 characters. Use this to your advantage and sprinkle in keywords throughout it. Be able to distinguish who you are in as short as possible.

When setting your profile photo, be sure that it encompasses who you and your store are. Your picture dimensions should be 300×300 pixels with a minimum resolution of 72 DPI.

What is the proper keyword frequency for an Ebay listing?

There is no set count for keywords through a description, but there are some standards that are typically followed. Keywords for eBay average about 5-7% of total frequency. So for a 250-word description, your keywords and variations should be about 12 to 18 words. The goal is to highlight the focus of your product without keyword stuffing and being overwhelming.

eBay SEO Service FAQs

How to improve Ebay search ranking?

To improve your eBay search ranking, you need to start with research. It is an absolute must to include keywords within titles and descriptions and be sure what people are searching for matches what you are using as titles. You should also push for reviews by buyers and plenty of other points. Bringing in eBay SEO consultants can also help you see what you need to change to improve your eBay store SEO.

How important are seller ratings?

Seller ratings don’t have any specified weight within the eBay algorithm, but it can be safely assumed that the better the seller rating, the more potential sales can be made. 99% or better as far as seller ratings go will get you listed as a top seller.

How to optimize Ebay listings?

Optimizing eBay listings starts by ensuring you are as descriptive as possible with your product. Use the right keywords, accurate titles, descriptions and photos. Include ISBNs if possible and don’t use stock images. Running an eBay store is more than just making listing though, you need to do keyword research and competitor analysis to be sure you can stand up against your competition. We are a team of eBay SEO experts and we can help you get your listings more visible to your ideal customers.

What is Cassini?

Cassini is eBay’s search engine that works much like Google does. Cassini factors three main items in its algorithm.

Keywords – Cassini factors in keywords for both titles and descriptions.
Buyer behavior – Buyer behavior is classified as click-throughs. Cassini will rank a product and similar ones higher the more other users click and purchase the item.
Seller performance – A seller’s previous performance also is a factor in Cassini rankings. These are successful sales, customer service and ratings.

Where do I need keywords in my listing?

Your keywords should be sprinkled throughout your listing. This means it should have your main keyword in the title and in the description itself. Variations of your target keywords should also be used in the description, but you need to avoid keyword stuffing.

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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant to discuss SEO for eBay listings, Book A Call!