Question 1

What is Ebay SEO?

Accepted Answer

Ebay SEO relies on their own algorithm to show how to display product listings. SEO in this space can fit both individual listings and Ebay stores. Cassini is Ebay’s search engine and works very similar to Google…so SEO is equally as important.

Question 2

Why is Ebay SEO so important?

Accepted Answer

Ebay is a highly competitive platform and is heavily used. You need to be able to stand out against your competition. By optimising your store and/or posts you have the best chance at making sales.

Question 3

How important are seller ratings?

Accepted Answer

Seller ratings don’t have any specified weight within the Ebay algorithm, but it can be safely assumed that the better the seller rating, the more potential sales that can be made. 99% or better as far as seller ratings go will then get you listed as a top seller.

Question 4

What does my title need to include for an Ebay listing?

Accepted Answer

Your listing title should include keywords to the product itself. Think about what you would search for if you were looking for your product. This is a signal to the user and the Ebay algorithm that your listing is relevant.

Question 5

Where do I need keywords in my listing?

Accepted Answer

Your keywords should be sprinkled throughout your listing. This means it should have your main keyword in the title and in the description itself. Variations of your target keywords should also be used in the description, but you need to be careful to avoid keyword stuffing.

Question 6

How important is my product image?

Accepted Answer

Your product image is what will draw customers to your listings. Having an accurate, high-quality image is critical to making your sale. It is also important to also optimise your photo. This means to include your target keyword in the file name of the photo. This will help Ebay know what your product is.

Question 7

How large is Ebay as an Ecommerce platform?

Accepted Answer

Ebay is a widely used platform for individuals and those creating a store on the platform. Ebay gets more than 167 million monthly visitors, so it stands to reason that it is a powerful platform to run your ecommerce business through.

Question 8

What is Cassini?

Accepted Answer

Cassini is Ebay’s search engine that works much like Google does. Cassini factors three main items in its algorithm. nnKeywords- Cassini factors in keywords for both titles and descriptions.nBuyer behavior- Buyer behavior is classified as click throughs. Cassini will rank a product and similar ones higher the more other users click and purchase the item.nSeller performance- A seller’s previous performance also is a factor in Cassini rankings. These are successful sales, customer service and ratings.

Question 9

What about my seller profile on Ebay?

Accepted Answer

Your ebay seller profile needs to fully encompass who you are and what you aim to sell. Although your sell tag does not need to have your product keyword, it does help so it is easier to distinguish who you are and what you sell.nnYou also get a profile description that goes up to 250 characters. Use this to your advantage and sprinkle in keywords throughout it. Be able to distinguish who you are in as short as possible.nnWhen setting your profile photo, be sure that it encompasses who you and your store are. Your picture dimensions should be 300×300 pixels with a minimum resolution of 72 DPI.

Question 10

What is the proper keyword frequency for an Ebay listing?

Accepted Answer

There is no set count for keywords through a description, but there are some standards that are typically followed. Keywords for Ebay average about 5-7% of total frequency. So for a 250 word description, your keywords and variations should be about 12 to 18 words. The goal is to highlight the focus of your product without keyword stuffing and being overwhelming.

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