Small Business Marketing Consultant
Hiring a small business marketing consultant is a big move for a lot of small firms, but it’s a crucial one. For some of them. As a leading small business marketing consultant, Pearl Lemon can show you all kinds of examples of the success our small business marketing consulting clients have had when working with us, and we’re very proud of that fact. But working with a small business marketing consultant isn’t right for every firm, something we like to get out of the way up front.
So, why should you engage a small business marketing consultant in the first place? Here are some reasons why you SHOULDN’T hire a small business marketing consultant before we tell you why you SHOULD!
You Probably Aren't Ready to Hire a Small Business Marketing Consultant If:
You Are Looking for a Magician
Everyone would be prosperous if marketing success was as simple as pulling a rabbit out of a hat. Unfortunately, this is not the case.
Marketing consultants are subject-matter experts, and we can help a lot. We can help with everything from brand creation and brand building to SEO and audience engagement and lead gen (and much more.)
Having said that, we don’t have the ability to instantaneously propel a company to the top. Experienced marketing consultants don’t promise miracles, and we don’t take shortcuts. Shortcuts may help you see results quickly, but they will always bite you in the end.
If you expect a small business marketing expert to miraculously turn your company around in a matter of weeks, you will be sorely disappointed.
Any marketing expert you deal with should first find out who you are and what your business does, then develop a solid marketing plan, then implement flawless marketing strategies to help you achieve your business objectives.
You're Not Willing to Commit to Marketing Your Business
Marketing is a continuous activity, not a one-time event. It’s not something you can do once and benefit from for the rest of your life.
We believe most of us already know this, but many company owners have unreasonable marketing expectations. We recommend that you spend your money elsewhere if you are unwilling to invest in your marketing long term.
On the other hand, there are solid reasons why you should start working with a small business marketing consultant – and of course we recommend working with Pearl Lemon – right away
You Don't Have a Real Marketing Strategy
Many marketing issues and frustrations can be traced back to strategy.
Your marketing will not be as effective as it could be if you don’t know who your ideal customer is, why they buy from you, and what sets your firm apart from the competitors.
To gain traction, you’ll need a solid marketing strategy.
A good small business marketing consultant will devote sufficient time to developing a marketing strategy before implementing strategies to carry out that strategy. Always remember that strategy comes before tactics.
You Haven't Had Time to Market Your Small Business Properly
If you want to build your business, you must concentrate on marketing. You won’t be able to sustain your business’s growth until you market it constantly. There’s no getting around it!
What if, though, you don’t have enough time to do anything much about marketing?
It’s not a problem if you don’t have enough time for marketing, as long as you’re prepared to do something about it. Hiring a small business marketing consultant can help you get your marketing in order and free up time, so you can focus on what you do best and love the most.
You Lack the Right Resources
Time, people, knowledge, funding, and desire are just a few examples of resource shortages.
Many small business owners prefer to do everything themselves. We get that. It’s your baby. But that’s a difficult path to take. It’s possible that you’ll do things right now but make mistakes tomorrow.
It’s perfectly acceptable to hire small business marketing consultants to help you not just improve what’s already working, but also to fill in any gaps in your marketing strategy.
Marketing experts understand the most difficult marketing obstacles for small businesses and how to overcome them. They also know how to make the most of all accessible marketing tools in order to save time and improve efficiency.
When you employ a small business marketing consultant, you are gaining access to a subject matter specialist who can assist you in steering your company in the right direction. You would hire a lawyer for legal advice, right? Why not use the same logic for marketing? Because marketing is changing at such a rapid pace, it’s almost impossible for a small business owner to have the same level of expertise as a small business marketing consultant.
You Don't Get Enough Good Leads
One of the most common problems that small businesses encounter is a lack of leads.
It’s tough to grow and succeed in business if you don’t have enough leads. A small business marketing consultant can assist you in determining why this is occurring and what needs to be changed in your company, so you can start generating a higher volume of good leads.
The Leads You Get Aren't Converting
Lead conversion failure can indicate a variety of issues, including low-quality leads, poor lead conversion/lackluster sales processes, and so on.
A small business marketing consultant can help you figure out where things are going wrong and how to correct them.
Many times, businesses don’t need to acquire more leads; instead, they only need to convert more of the ones they already have!
You Struggle to Stand Out From the Pack
Businesses that are unable to distinguish themselves from their competitors frequently compete on pricing, which is a losing battle.
A small business marketing consultant can assist you in developing a good marketing plan that allows you to properly define and explain your unique selling proposition and why customers should choose you.
Think that working with a small business marketing consultant would be the answer to your business' growing pains?
Contact us today and let’s talk about how Pearl Lemon’s extensive small business marketing consultation services can help you.