Crush Your Shopify SEO Game And Rely Less on Rampant Ad Spend

There have been $100 billion in sales on Shopify. The platform has some great default SEO features. As a Shopify SEO agency, we can help you to reap the benefits of these features.

Our experts will get you more visitors through our Shopify SEO services.

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Our Shopify SEO Services

Not getting enough visitors to your Shopify store? Whether your store is brand new or established, our Shopify SEO expert services will create a bespoke strategy that is tailored to your business goals.

Shopify Audit

Firstly, we’ll analyse your site to identify the issues affecting your site’s visibility in the search engines.

SEO Campaign

Then we’ll create a bespoke SEO strategy for your Shopify store that’s in line with your goals.


Our experienced team of Shopify SEO experts will then implement the strategy and report the results to you!

Some Of Our Clients


Your Shopify SEO Journey

Shopify is one of the first platforms that come to mind when it comes to e-commerce. In fact, it is the platform of choice for 600,000 business owners globally, and collectively they’ve made $82 billion+ in sales!

Signing up to Shopify and bringing your store to life is one thing, but actually making sales is quite another. Ensuring that your store is fully optimised through SEO for Shopify Stores are an important step in boosting your online visibility, resulting in improved sales and revenue.

Taking Your Shopify Store To The Next Level Using Our Shopify SEO Guide

Here at Pearl Lemon, we are driven by results.

Our team of Shopify SEO experts won’t simply roll out SEO services; we’ll identify missed sales opportunities and cash in on them to maximise the amount of highly qualified traffic to your store.

Our Shopify search engine optimisation services include, but are not limited to: detailed keyword research, content review, technical SEOOn-page SEO, link buildingSEO analytics and more!

We are the Shopify SEO Agency London businesses, and global businesses, need!

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Award-Winning E-Commerce SEO Agency

Pearl Lemon was ranked #1 for E-commerce SEO in the UK, and #4 globally out of 148 agencies that offer E-commerce services on Design Rush!

So it’s fair to say, you’ll be in safe hands with our trusted team of Shopify consultants! Our eCommerce SEO services have transformed numerous Shopify stores! We are a Shopify SEO company that cares about your results just as much as, if not more than, you!

Why Not Book A Call?

We would love to help you with our bespoke Shopify SEO services. Pearl Lemon can get you ranking better for improvement in the long-run. Book a call today!


What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The site ranks on the first page in Google, which has increased the number of incoming calls. Pearl Lemon is communicative and transparent. They’re exceptionally helpful, providing additional resources to help answer questions. Overall, they’re fantastic partners.
Brandi Macouzet
Owner, Mac J Web
The SEO and marketing efforts have contributed to an increase in visitors and ranking, plus a decrease in bounce rates from the site. The Pearl Lemon team has been a consistent partner during the project. Their personable, professional approach and expertise make them easy to work with.
Ofir Bashari
CTO, Asteria Diamonds
The efforts of Pearl Lemon resulted in an increase of 30% in unique monthly website traffic and grew purchases on the site. Their team was friendly and professional, emphasizing the importance of effective communication both internally and with their client to create a good final product
Aftab Sherwani
Director, Online Vape Retailer

Shopify Case Study

We applied our eCommerce techniques to optimize  Azestfor specializing in Dog Nutrition. Our Shopify consultant was able to get Azestfor to achieve greater sales through our Shopify SEO services!

Is Shopify good for SEO?

Shopify isn’t just good for SEO; Shopify is GREAT for SEO! Your Shopify admin panel gives you easy access to any site adjustments you can make to help improve your SEO. If you want something additional that is not included automatically, they have their own app/plugin store to find the perfect tool for just about anything.

What is the best SEO app for Shopify?

Nada may be one of the best SEO-related apps for Shopify. Nada organizes your site’s items based on their inventory level and their stock availability. By allowing the app to shuffle and manage items, you won’t lose any organic traffic or rankings those product pages have built up. If you unpublish a product page or remove them in any way (that isn’t due to an item no longer being carried), you lose organic traffic.

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digital marketing

What is Shopify SEO service?

Shopify SEO services are SEO services aimed to improve the functionality and presence of your shopify site. This means working on menus, meta information, product descriptions and images…and more. If it all becomes overwhelming, it’s never a bad idea to call some experts..*wink wink*.

How to SEO on Shopify?

Doing SEO on Shopify is fairly simple if you know what to do. Shopify has settings within the admin menu to adjust various settings concerning your site’s SEO. This includes the meta title, meta description, integrating different tools and plugins, and making other site adjustments that will impact your SEO. If it all becomes overwhelming, it’s never a bad idea to call some experts..*wink wink*. We are the SEO specialty Shopify ECOMMERCE agency London businesses need.

How much does Shopify SEO cost?

Shopify SEO costs vary depending on the overall services you sign up for. There is variety in the services available, but there are also different costs depending on the agency you choose. Here at Pearl Lemon, our Shopify SEO services come in three different packages: bronze, silver, and gold. To learn more about what each package offers, book a call with us HERE.

How do I do SEO on Shopify?

More than any other website type, an e-commerce store – Shopify or any other similar platform relies upon onsite SEO to boost it in the SERPs. That does not mean that offsite SEO is less important for an e-commerce store; just that the best SEO on Shopify has to be executed by a team that is very familiar with good onsite SEO. Something that some ‘experts’, whose primary knowledge is of off-site SEO is not.

That is not the case with our team at Pearl Lemon. We have decades of combined experience in this ‘less glamorous’ but crucial aspect of an overall SEO plan and understand how a site should function in order for it to be most appealing to both search bots and users.

SEO Agency Targets and Time
Need of Local SEO, Google Ads for Mobile, B2B Lead Generation Services

Is Shopify Bad for SEO?

There is a persistent rumor in some circles that Shopify is bad for SEO. That’s really not the case though – in fact in some ways Shopify is better SEO optimized ‘out of the box’ than many other web builders. However, to make the most of SEO for Shopify does take some time and effort. There is no ‘set it and forget it’ solution, so those not willing to work at SEO optimization their Shopify site will not perform as well as it could – or should – in the SERPS.

How Should I Optimise My Product Images on My Shopify Site?

Search engine bots can do a lot, but they can not see. In order for them to know what is shown on images, you need to use descriptive image names. This is not only important for the relevance of that specific page but gives you also access to another important visitor acquisition channel: Image search. A lot of search engine users search for images when shopping online to see what the product looks like before they even execute a text-based search.

There is also another important reason that every image should have good alt-tag. What happens when somebody tries to load a product page of your Shopify store, but the images couldn’t load properly? Then would get to see the alt tag! The alt tag is not only used for optimal user experience but also to show relevance for that page. So if you are selling green widgets and you give your green widgets image the alt tag: “green widgets”, search engines will determine that the whole page is about the green widgets, thus giving you better relevance and higher rankings in the SERPS.

What do Shopify Tags Do?

You can use tags on Shopify to label products, customers, orders, draft orders, and blog posts. After you add tags, you can use them for searching and filtering to help you stay organized while working in Shopify. They are not visible to customers in any way, but they can really help you stay organised. You can add a tag – or tags – at the creation stage of any element we described above.

How Do I Get More Traffic on Shopify?

Getting more traffic to your Shopify store calls for a solid SEO and digital marketing plan from day one. Both onsite and offsite SEO, along with social media marketing, should be utilized to get your products noticed over your competitors.

Need help with your Shopify SEO? Contact us today; we have the expertise to get your store the traffic and leads it needs to make you the profits you want!

Local SEO ROI and revenue

Shopify SEO Service FAQs

Meta tags are something that Shopify will prompt you to add as you create each product’s listing. You do have to give some serious thought to just what they are going to say before you do.

Even a well-optimized Shopify site in technical terms may often attract fewer clicks in the search. This is often because of a dull title and meta descriptions. To avoid this, write all your title and meta descriptions like (AdWords) advertisements. Make sure that you use a call to action at the end of the meta description to activate the search engine user and let them click on your website and that you use the page’s keyword (but sparingly).

Shopify comes with a few basic SEO solutions out of the box, but for most of the SEO functionality, you will need to work at it (or have someone like the Pearl Lemon teamwork at it for you) The following functions are built into Shopify, so you don’t need to worry about them.

Canonical URLs in Shopify

What is a canonical URL, and how can it help rank you high in the search engines? A typical online store creates thousands of URLs and multiple URLs of one product. Let’s say, for example, that you have a pair of jeans and are selling them in three different colours. The URL of those pair of jeans is now accessible in a lot of different ways: You can access the URL through the colour filter, through the jeans collection or straight from the product index.

This creates a lot of duplicate content in the eyes of the search engines. Shopify handles this by adding a canonical URL to the pages that are not the original page. This way, Google and other search engines know that these pages are actually copies of the original and should not rank, only the original should rank.

Sitemap in Shopify

A sitemap is a schematic flow of your store. A search engine uses a crawler in order to index your Shopify store. In order for the crawler to visit all the pages on your store, you need to link to each and every page.

While this happens most of the time, some pages can be forgotten, for example, a landing page or collection page that you have made for a special occasion or launch. A sitemap is a blueprint with links to all the pages on your store and helps search engine crawlers immensely in indexing all the pages. Every time you add a product, collection or page Shopify will add this to the sitemap and regenerate it. This way, you can be sure all your pages are being indexed by Google and other search engines.

Robots.txt in Shopify

Robots.txt is a file that lets the search engine crawlers know what pages on your store can be indexed and which pages should be hidden.

Shopify knows which pages should be hidden and generates a robots.txt for these pages. This does have a downside; If you ever create a landing page for a special date or launch and you don’t want it to be indexed so that people can’t reach it, you don’t have the option to edit your own robots.txt.

Online security is still the biggest concern that online shoppers have. The advantage of using a web builder like Shopify is that they take care of the security, leaving you to worry about populating, optimizing and then running your store.

Adding Google Analytics in Shopify can be achieved relatively easily with the addition of a simple free app that can be found in the Shopify App Market interface.

Absolutely. Before you write product descriptions or promotional blog content, you need to know how your audience is searching the web for the types of products you sell, and only a good, in-depth keyword research plan can tell you that.

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If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!