Crush Your Shopify SEO Game And Rely Less on Rampant Ad Spend Within 90 Days

Meta tags are something that Shopify will prompt you to add as you create each product’s listing. You do have to give some serious thought to just what they are going to say before you do.

Even a well-optimized Shopify site in technical terms may often attract fewer clicks in the search. This is often because of a dull title and meta descriptions. To avoid this, write all your title and meta descriptions like (AdWords) advertisements. Make sure that you use a call to action at the end of the meta description to activate the search engine user and let them click on your website and that you use the page’s keyword (but sparingly).

Shopify comes with a few basic SEO solutions out of the box, but for most of the SEO functionality, you will need to work at it (or have someone like the Pearl Lemon teamwork at it for you) The following functions are built into Shopify, so you don’t need to worry about them.

Canonical URLs in Shopify

What is a canonical URL, and how can it help rank you high in the search engines? A typical online store creates thousands of URLs and multiple URLs of one product. Let’s say, for example, that you have a pair of jeans and are selling them in three different colours. The URL of those pair of jeans is now accessible in a lot of different ways: You can access the URL through the colour filter, through the jeans collection or straight from the product index.

This creates a lot of duplicate content in the eyes of the search engines. Shopify handles this by adding a canonical URL to the pages that are not the original page. This way, Google and other search engines know that these pages are actually copies of the original and should not rank, only the original should rank.

Sitemap in Shopify

A sitemap is a schematic flow of your store. A search engine uses a crawler in order to index your Shopify store. In order for the crawler to visit all the pages on your store, you need to link to each and every page.

While this happens most of the time, some pages can be forgotten, for example, a landing page or collection page that you have made for a special occasion or launch. A sitemap is a blueprint with links to all the pages on your store and helps search engine crawlers immensely in indexing all the pages. Every time you add a product, collection or page Shopify will add this to the sitemap and regenerate it. This way, you can be sure all your pages are being indexed by Google and other search engines.

Robots.txt in Shopify

Robots.txt is a file that lets the search engine crawlers know what pages on your store can be indexed and which pages should be hidden.

Shopify knows which pages should be hidden and generates a robots.txt for these pages. This does have a downside; If you ever create a landing page for a special date or launch and you don’t want it to be indexed so that people can’t reach it, you don’t have the option to edit your own robots.txt.

Online security is still the biggest concern that online shoppers have. The advantage of using a web builder like Shopify is that they take care of the security, leaving you to worry about populating, optimizing and then running your store.

Adding Google Analytics in Shopify can be achieved relatively easily with the addition of a simple free app that can be found in the Shopify App Market interface.

Absolutely. Before you write product descriptions or promotional blog content, you need to know how your audience is searching the web for the types of products you sell, and only a good, in-depth keyword research plan can tell you that.