You’ll want to boost your conversion rate once we start doubling your organic traffic.
Our SEO Analysts will provide you with the data to make informed business decisions.
We have the SEO analytics tools and expertise to improve your SEO strategy.
WHY ANALYTICS IS VITAL?
As a results-driven SEO agency, data is the foundation of everything we do. Analysing the data we collect throughout campaigns helps us to transform digital insights into growth strategies.
If you aren’t tracking, analysing and of course taking actions based upon data, you are probably missing out on many valuable insights and opportunities to enhance your company’s performance and to achieve your digital growth goals.
WHAT WE’LL DO FOR YOU
We are analytics nerds.
As well as geeking out over your data, we’ll utilise our digital marketing expertise and deep understanding of business growth to mine your data for the insights that can be translated into immediate actions.
Here are some of our SEO analytics services:
-Google Analytics Setup
-Google Analytics Audit
-Advanced Analytics Setup
-Digital ROI calculation
-Google Tag Manager Setup
MEASURING SUCCESS IS AS IMPORTANT AS ACHIEVING IT
For many, data can be confusing and even overwhelming. We understand that. That’s why we create bespoke reporting and data audits that are easy to digest, and actually use to inform your strategy going forward.
As an agency, we are extremely transparent and accessible. We give our clients comprehensive weekly updates on how their campaign is progressing and our clients can reach out to us at any time on Whatsapp to request updates.
DON’T BE IN THE DARK WHEN IT COMES TO DATA
Whether you’re a newbie when it comes to analytics or a marketing manager in need of a fresh pair of eyes to mine your data, we’ll implement our SEO analytics services throughout your entire campaign.
We’ll make it easy for you to work with us so that you can focus on what you do best. (we’ll even walk you through allowing us to see your Google Analytics account if you have one already!)
UNLOCK VALUABLE INSIGHTS
Don’t underestimate the power of data.
We empower our clients with accurate digital reporting so that they can confidently make the business decisions that will have a significant impact.
Here are some frequently asked questions relating to SEO Analytics. If you have any questions at all, please do not hesitate to contact us!
What is an SEO Analysis?
Most people have heard of SEO, or Search Engine Optimization. Most site owners also now understand that they probably need to improve their site’s SEO in order for it to rank as well as they would like it to. However, before any SEO campaign should ever begin, an SEO analysis needs to be run first. But what is that?
Basically, SEO analysis is a tool for people to study how they might improve a given website’s ranking on search engines such as Google. Where SEO analysis can get really complicated is in the breadth and depth of data that has to be considered.
Without a thorough SEO analysis of your site, it’s pretty much impossible to make informed decisions for improving your site’s ranking in search engine results pages. An SEO analysis tells you what the biggest obstacles to your site’s rank are so you can focus your efforts on the issues that will have the biggest impact on your SEO.
How Do You Measure SEO Performance?
In order to accurately measure how well an SEO campaign is performing a series of KPIs must be set at the beginning of the SEO campaign. KPI stands for Key Performance Indicator and there will usually be a number of them set. That’s because a ranking number is simply not enough to measure the true performance of any SEO campaign. Increased leads, increased sales, more engaged visitors, improved acquisition costs — these are just some of the many options available to determine the real value of any SEO work undertaken.
What Are Some Good KPIs to Track for SEO?
Just what KPIs should be tracked will vary for every unique site, but some of the most important include all of the following:
- Organic Sessions. Organic sessions measure earned visits to your website from search engines such as Google and Bing
- Keyword Ranking Increases
- Bounce Rate
- Pages Visited Per Session
- Average Session Duration
- Page Load Time
- Top Exit Pages
These are just a few of the KPIs you might need to track. Every business should always brainstorm a KPI list that applies to their expectations from SEO, which are likely to be at least a little different to anyone else’s.
What is the Google Analytics Search Console?
If the term “Google Webmaster Tools” is one you have heard before then you may already know what the Google Search Console is because essentially the latter was the replacement for the former. As it grew there were far more players making use of Google Webmaster Tools than just webmasters themselves, including business owners, SEO professionals, marketers, app developers and more, Google changed the name of the platform to Google Search Console in May of 2015. They considered the name ‘Google Search Console’ to be more apt and inclusive of its user base.
Essentially though everything otherwise remained the same. The Google Search Console offers a great deal of information about your website, the people who visit it and what they do while they are there. It also offers a number of data sets about the technical performance and set up of your website that may help you fix errors that are affecting both your site’s UX and its SERPs ranking.
How is SEO Ranking Calculated?
It should be understood by any business owner, webmaster or any other player in SEO that Google – or any other search engine does not rank a website publically. There is no official ‘Top 100’ of the best sites in the world coming out of their Mountain View, California headquarters every year. Google uses more than 200 different factors to determine what makes one site rank more highly than others and there is no official list of what they are either.
The closest you can get to a ‘ranking number’ for your site is something called ‘Domain Authority’ or, in looser circles, Moz Rank. Domain Authority (DA) is a search engine ranking score developed by Moz, a private company with a long history of excellence in SEO research, that tries to predict how well a website will rank on search engine result pages (SERPs).
Domain Authority is NOT a Google product and is NOT an official number. It is however believed to be as close as you can get. A site’s DA can be boiled down into a number from one to 100 and the higher the score, the better its ability to rank is thought to be.
What is the difference between Google Search Console and Google Analytics?
The easiest way to describe the difference between Google Analytics and Google Search Console is this: Google Search Console offers insight and information about the way Google and its search bots interact with your site, while Google Analytics provides an information on how human website users interact it, which are two very different things. Only when you take both into consideration can you begin to get a really clear picture of how your website performs.
Is the Google Search Console Free?
Yes, the Google Search Console is free to use and available to anyone who sets up a Google account and then links their ‘property’ – aka their websites – to it. The same is true of Google Analytics. Any user can make use of both and then view everything in their User dashboard.
What is Moz Analytics?
Moz Analytics is a private online platform offered by the Moz Company – formerly SEOMoz – that tracks key inbound marketing metrics, produces reports and makes actionable recommendations for improvement and opportunities.
The software includes analytics for search, social, links, brand and mentions and more. It is not a free product and is in no way officially associated with Google but is widely used within the industry.