SEO Agency Devon
SEO, or search engine optimization, is perhaps the most misunderstood but crucial marketing topic. People turn to the internet when they need an answer to almost any question. So much so that when we need to find anything, we Google it rather than “looking for it.”
Every second, almost 70,000 people are looking for solutions. A brand has the potential to offer a solution every time someone inputs a search query into a search engine. It’s best if your company appears on the first page of search results for that inquiry. But it’s not just ideal; in a region as large and dynamic as Devon, some may argue that it’s necessary. We certainly believe it is as a leading SEO agency Devon that sees what effective SEO can do every day.
The purpose of SEO is to get your Devon company to the top of the search results pages by solving the user’s problem or responding to their inquiry. When done effectively, SEO is one of the most successful kinds of inbound marketing, attracting visitors to your site who have a pressing need that you can fill. Inbound marketing that converts a lead into a sale in a few clicks is considerably more efficient and effective than inbound marketing that simply boosts your brand or promotes your subject knowledge.
SEO is similar to word of mouth in the digital age. People trust Google and other search engines to help them find answers to their questions. If Google believes you can solve someone’s problem, then searchers are likely to believe the same.
So, what’s the best possible way to use SEO to help your Devon company grow? You’ll need someone on your team to make sure your website makes it to the top of search engine results pages (SERPs) and stays there. The big question when it comes to locating that person or people is about whether to do this in- house or outsource to an SEO agency Devon. We believe you should do the latter, but we also feel compelled to explain why.
You get experts that are well-versed in all of the essential SEO techniques
Google’s and other search engines’ criteria for scoring and ranking your website have evolved in lockstep with the field of SEO. Years ago, the content of your website was the main determinant of your search engine rating. However, it has evolved over time to include metrics such as the speed at which your website loads and other *highly* technical metrics. The technical side of SEO has gotten so challenging that we now have ‘Technical SEO Experts’ in addition to our ‘SEO Experts.’
The ultimate goal of these modifications and enhancements is to create an algorithm that can simulate how a human would interact with a web page, which is why page speed is critical. Have you ever been impatiently waiting for a webpage to load?It’s annoying to say the least. Similarly, search engines favor encrypted websites since it is assumed that customers want a secure experience.
Making changes to your website to improve SEO rankings based on performance, user experience, and security isn’t always simple. They can have the reverse effect of what was intended if done incorrectly. Your efforts will be in vain if you optimize a website for SEO by lowering resolution of the images to make it load faster, but the photos are blurry or don’t adequately reflect your items.
Instead, use an SEO agency Devon to improve your website while maintaining the intended user experience. You should choose an inbound marketing company that understands how to improve your organic visibility while also optimizing the customer journey and UX (user experience).
You'll Keep Away From Serious SEO Mistakes
In the world of SEO, you can employ a variety of strategies to improve your SERPs rankings. Unfortunately, not all strategies are “approved” by search engine engineers. Some people are accused of black hat SEO, which means they opt to overlook what search engines consider to be a violation of their criteria in order to uncover loopholes or shortcuts that will allow them to rank websites higher than they should.
At Pearl Lemon, we don’t use any black-hat SEO tactics and only use white-hat techniques. If you’re caught using black-hat SEO tactics, Google will decrease your rankings or, in the worst-case instance, remove your site entirely from their index. This can be a major setback for a business attempting to build a strong online presence. Long-term danger is never worth the potential short-term reward.
SEO firms are familiar with the many methods accessible and know which ones are safe to use and which should be avoided. Paying for SEO services from a legitimate company that only uses white-hat techniques will help you improve your SEO results quickly while also assuring that everything is done ethically and according to Google’s guidelines.
You'll save time, money, and effort
Understanding SEO and what has to be done to make sure that it improves your Devon company’s online visibility is one thing; putting it all into practice is another. SEO is time-consuming, and it necessitates a plethora of pricey tools to get it right.
One of the things that many of those who attempt SEO optimization on their own rapidly learn is that they must abandon their efforts since they have more important things to accomplish with their time and money, such as running their business. They also learn it’s much more difficult than they anticipated, and they lack the resources to do it.
Working with an SEO agency Devon like Pearl Lemon allows you to concentrate your best efforts – and your valuable time – on operating your business while we help it prosper. When you work with Pearl Lemon, you’ll be working with a team that will become your partners and be just as invested in your success as you are.
Are you ready to work with a Devon SEO company that actually delivers?
We’re ready to work with you! Contact us today to get started!