WordPress is incredibly powerful when it comes it SEO. But WordPress alone won’t help you to rank highly in Google. Advance your WordPress site and grasp the power of the platform by having our WordPress SEO experts optimise your site.
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WORDPRESS SEARCH ENGINE
Many WordPress users believe that once they have installed a plugin such as Yoast they’re done.
When installed and optimised correctly, they are useful.
However, it’s important to take a holistic approach when it comes to SEO for WordPress sites.
That’s why we’ve designed a comprehensive results-driven process for optimising our client’s sites.
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WHY SHOULD YOU HIRE A WORDPRESS EXPERT?
WordPress has an excellent reputation when it comes to SEO. However, with that said, it is definitely worth optimising your site in accordance to SEO best practises and guidelines. Hiring an experienced WordPress expert can help you to climb the rankings and subsequently get more traffic.
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WORDPRESS SEO FAQ
How Is WordPress Used?
WordPress is, by far, the most popular open source Content Management System (CMS), used by approximately 75 million websites. WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.
Does Every WordPress Site Need An SEO Plugin?
Yes, every WordPress site needs an SEO plugin.
And when it comes to SEO plugins, Yoast SEO is by far one of the most popular options. WordPress SEO is, unavoidably, a complex topic, though. And to address that, Yoast SEO has built in plenty of complex features to give you pinpoint control over your site’s SEO.
How To Use The Yoast SEO Meta Box?
On a day-to-day basis, the Yoast SEO meta box is where you’ll interact with the plugin the most. The meta box helps you by:
- Analyzing your content for its SEO quality and readability
- Letting you configure settings for how your content functions in Google and social media
The meta box appears underneath the WordPress editor (its exact location depends on your other plugins and themes). If you’re using the new WordPress block editor, you can find this on the right-hand sidebar as well.
How To Optimize The Content Tab?
The Content Optimization tab is mostly about how well optimized your content is for search engines. The first area in the content optimization tab is the Snippet preview.
You can click the Edit snippet button to manually edit your content’s SEO Title and Meta description. This information is important because it’s what will show up in Google’s organic search results.
In the Readability analysis area, Yoast SEO tries to apply that same concept to humans. Essentially, it tries to gauge how readable your content will be to human visitors and then makes some suggestions for how to improve your content’s readability.
These suggestions aren’t perfect – so don’t feel like you need to get a perfect score. But they are a good high-level guide.
In the Focus keyphrase area, you can enter a Focus keyword to optimize your content for.
Essentially, you’ll want to perform some basic keyword research to find a keyword that people are searching for. Then, you plug that keyword into this box and Yoast SEO will analyze your content to see how well optimized your post is for that specific keyword.
It’s important to remember that the Yoast focus keyphrase doesn’t help you rank in Google. It’s only advice to help you optimize your content.
How Do I Create An XML Sitemap In WordPress?
Your website can contain hundreds of pages and in order to get your web pages indexed by Google, you need to tell Google your website structure. Creating a Google XML sitemap is extremely easy. WordPress offers an extremely useful plugin called Google XML Sitemaps that automatically generates a sitemap of your website which will help search engines to better index your site.
To add a sitemap to your WordPress site, the first thing you need to do is install and activate WordPress SEO by Yoast plugin. By default, WordPress SEO does not enable XML sitemap functionality, so you will have to turn it on. To do that go to SEO » XML Sitemaps and check the box to enable XML sitemap functionality.
How To Optimize WordPress Search Engine Themes?
WordPress offers an array of themes that can be used to give your website a strong foundation. However, instead of choosing a theme that looks beautiful and aesthetically appealing, choose a theme that is optimized for search engines.
Crucial factors to consider include:
- Open graph meta tag incorporation to improve social media sharing
- Appropriate use of meta title tags and heading
- A neat and clean structure that employs valid and proper HTML.
- Correct use of the canonical URL meta tag.
An SEO optimized theme has two main things i.e. speed and code. A well-written theme with latest SEO best practices guarantees that Google bots will wade through the source code and find the appropriate code.
Do WordPress Sites Rank Higher Than HTML Sites?
The simple answer here is that no, WordPress sites do not have any inherent advantage or disadvantage over home-developed HTML/CSS websites. Google treats both kinds of sites the same, in broad strokes.
If you want proof, just look at the web around you. If Google gave preference to WordPress over other CMSs or over custom code, 99% of the web would be using WordPress. Anything Google does give preference to is dominant on the web, so it should come as no surprise that anything sanctioned becomes the de-facto default.
However, WordPress can have some advantages and some disadvantages for SEO, depending on how you set it up and what you’re using. I plan to go over those advantages and disadvantages below, so you can decide what you want to do when developing your website.
Is Optimizing Media Important For Rankings?
Media is an important part of any website. However, they can either completely ruin or improve your SEO efforts. How you tag and name your images will determine your SEO. With proper tagging, you are most likely to improve your chances of being ranked higher in image searches.
Just uploading an image with a complex name isn’t a good SEO practice. When uploading an image to your WordPress website, you get an option to change its title, add a small caption, alt text, and description. Leveraging these options can significantly improve your website’s search engine rankings.
Should I Add Shareable Content?
Social Media has gained a huge popularity over the past few years. Today, almost every web user is active on various social media networks such as Facebook, Twitter, LinkedIn, Google+ and so much more. Making your content shareable allows your readers to share it across different social networks while driving huge traffic to your site.
Adding social sharing buttons to your website not only drives traffic but also improves your website’s credibility. This is exactly what a new tech site Techie Nize did and saw a boost of 20% in traffic. So, never take the social media power for granted
Is Anchor Text Still Meaningful?
Over the years, search engines have evolved. They have begun recognizing more metrics for regulating rankings. However, link relevancy is one metric that stood out from the rest, which is determined by both the anchor text and the content of the source page. Before Google’s Penguin update in 2012, anchor text was considered to be the simplest ways for Google to comprehend the relevancy of any site. However, today it has evolved to be a method of getting your site penalized by Google.
But it does not mean anchor text is no longer meaningful.
Google has been keeping an eye at how anchor text is utilized and since it can be ruined, there are certain dos and don’ts of creating an anchor text.