Get Your WordPress SEO Issues Solved With The WordPress Masters
WordPress is incredibly powerful when it comes to SEO. But WordPress as a CMS and the use of plugins alone won’t help you rank highly in Google. You need to have exceptional SEO as well… and this is where bringing in a bespoke WordPress SEO team comes in. Advance your WordPress site and grasp the platform’s power by having our WordPress SEO experts optimise your site.
Claim Your FREE SEO Audit,
There’s Nothing To Lose!
Don’t miss out on this opportunity to have your website audited by our award-winning SEO company. Not only will you get an audit by our bespoke team, the audit to start is free. So, you can see what you need to change and improve upon before booking that call to begin services with us.
We’ll review your site, provide recommendations and give you a taste of our bespoke SEO consulting services.
Put simply, we’ll show you how you can climb up the search result pages and SKYROCKET your digital growth. Then leave it to us to help you execute the suggestions to improve your WordPress site rankings.
We'll Transform Your Site Into A High Converting Machine
Your WordPress website is your 24/7 salesperson. You want your site to be able to pitch your product or service and be attractive as possible to prospects. Our WordPress SEO Consultants will get it performing at it’s optimum ASAP.
Our WordPress SEO Service Is Designed To Deliver Results
We won’t just tick off a WordPress SEO checklist and call it a day. We will go above and beyond to maximise your ROI and deliver a high performing site for you. Our campaigns are customised to your unique site and niche. This personalisation allows you to get the most out of our services and your campaign with Pearl Lemon.
We’ll draw on our resources & expertise as a full-service SEO agency to boost your Google ranking. We don’t just aim to improve your SEO, we help you achieve top results.
Social is an important element of your digital marketing strategy. Your campaign with Pearl Lemon can help you improve your social presence and link back to your site to be found easier across search engines.
We will ensure that your visitors have the best experience regardless of what device they’re on. The better the user experience, the better your site performs. After a Pearl Lemon campaign, your usability will be top-notch.
A slow-loading website will indirectly affect your organic search rankings and increase your bounce rate. Pearl Lemon will get your site speed increased to achieve your goals. We will get your WordPress site performing at an optimal level.
We’ve got the tools and the expertise to ensure that all of your on-page content is fully optimised for SEO, UX & CRO. After all, content truly is king, so you want your site copy to be top-notch. The Pearl Lemon team will help you perfect your site content.
We will make sure your site is secure. An insecure site may experience data loss or downtime. A secure site is a safe site and gains better performance due to better security measures. A campaign with Pearl Lemon can help you find potential weak points in your security and patch up those holes.
WordPress Search Engine Optimization Process
Many WordPress users believe that once they have installed a plugin such as Yoast, they’re done. This isn’t the end of your SEO journey, though.
When installed and optimised correctly, they are useful and can often help with your SEO.
However, it’s important to take a holistic approach when it comes to SEO for WordPress sites.
That’s why we’ve designed a comprehensive results-driven process for optimising our client’s sites.
Why Should You Hire A WordPress Expert?
WordPress has an excellent reputation when it comes to SEO. However, with that said, it is definitely worth optimising your site in accordance with SEO best practises and guidelines. You need more than someone who knows only the basics of SEO. Hiring an experienced WordPress expert can help you to climb the rankings and subsequently get more traffic.
Hire A WordPress SEO Agency
When it comes to WordPress and SEO (but most importantly, WordPress SEO), we really know our stuff. We are a team of SEO experts with a track record of getting WordPress sites to rank higher!
If you use a different content management system, like Wix, Magento, Joomla and more, that’s fine – we optimise all platforms! Give us a call today, and we’ll discuss how we can create a tailored SEO strategy for your site.
Ready To Optimise Your WordPress Site?
WordPress SEO FAQs
WordPress is, by far, the most popular open source Content Management System (CMS) used by approximately 75 million websites. WordPress is free to install, deploy, and upgrade. Thousands of plugins and templates power a flexible and simple interface, which reduces development costs and deployment time.
Yes, every WordPress site needs an SEO plugin.
And when it comes to SEO plugins, Yoast SEO is by far one of the most popular options. WordPress SEO is, unavoidably, a complex topic, though. And to address that, Yoast SEO has built-in plenty of complex features to give you pinpoint control over your site’s SEO.
On a day-to-day basis, the Yoast SEO meta box is where you’ll interact with the plugin the most. The meta box helps you by:
- Analyzing your content for its SEO quality and readability
- Letting you configure settings for how your content functions in Google and social media
The meta box appears underneath the WordPress editor (its exact location depends on your other plugins and themes). If you’re using the new WordPress block editor, you can find this on the right-hand sidebar as well.
The Content Optimization tab is mostly about how well optimized your content is for search engines. The first area in the content optimization tab is the Snippet preview.
You can click the Edit snippet button to manually edit your content’s SEO Title and Meta description. This information is important because it’s what will show up in Google’s organic search results.
In the Readability analysis area, Yoast SEO tries to apply that same concept to humans. Essentially, it tries to gauge how readable your content will be to human visitors and then makes some suggestions for how to improve your content’s readability.
These suggestions aren’t perfect – so don’t feel like you need to get a perfect score. But they are a good high-level guide.
In the Focus keyphrase area, you can enter a Focus keyword to optimize your content for.
Essentially, you’ll want to perform some basic keyword research to find a keyword that people are searching for. Then, you plug that keyword into this box, and Yoast SEO will analyze your content to see how well optimized your post is for that specific keyword.
It’s important to remember that the Yoast focus keyphrase doesn’t help you rank in Google. It’s only advice to help you optimize your content.
Your website can contain hundreds of pages, and in order to get your web pages indexed by Google, you need to tell Google your website structure. Creating a Google XML sitemap is extremely easy. WordPress offers an extremely useful plugin called Google XML Sitemaps that automatically generates a sitemap of your website, which will help search engines to better index your site.
To add a sitemap to your WordPress site, the first thing you need to do is install and activate WordPress SEO by the Yoast plugin. By default, WordPress SEO does not enable XML sitemap functionality, so you will have to turn it on. To do that, go to SEO » XML Sitemaps and check the box to enable XML sitemap functionality.
WordPress offers an array of themes that can be used to give your website a strong foundation. However, instead of choosing a theme that looks beautiful and aesthetically appealing, choose a theme that is optimized for search engines.
Crucial Factors to consider include:
- Open graph meta tag incorporation to improve social media sharing
- Appropriate use of meta title tags and heading
- A neat and clean structure that employs valid and proper HTML.
- Correct use of the canonical URL meta tag.
An SEO optimized theme has two main things, i.e. speed and code. A well-written theme with the latest SEO best practices guarantees that Google bots will wade through the source code and find the appropriate code.
The simple answer here is that no, WordPress sites do not have any inherent advantage or disadvantage over home-developed HTML/CSS websites. Google treats both kinds of sites the same, in broad strokes.
If you want proof, just look at the web around you. If Google gave preference to WordPress over other CMSs or over custom code, 99% of the web would be using WordPress. Anything Google does give preference to is dominant on the web, so it should come as no surprise that anything sanctioned becomes the de-facto default.
However, WordPress can have some advantages and some disadvantages for SEO, depending on how you set it up and what you’re using. I plan to go over those advantages and disadvantages below, so you can decide what you want to do when developing your website.
Media is an important part of any website. However, they can either completely ruin or improve your SEO efforts. How you tag and name your images will determine your SEO. With proper tagging, you are most likely to improve your chances of being ranked higher in image searches.
Just uploading an image with a complex name isn’t a good SEO practice. When uploading an image to your WordPress website, you get an option to change its title, add a small caption, alt text, and description. Leveraging these options can significantly improve your website’s search engine rankings.
Social Media has gained huge popularity over the past few years. Today, almost every web user is active on various social media networks such as Facebook, Twitter, LinkedIn, Google+, and so much more. Making your content shareable allows your readers to share it across different social networks while driving huge traffic to your site.
Adding social sharing buttons to your website drives not only traffic but also improves your website’s credibility. This is exactly what a new tech site Techie Nize did and saw a boost of 20% in traffic. So, never take social media power for granted.
Over the years, search engines have evolved. They have begun recognizing more metrics for regulating rankings. However, link relevancy is one metric that stood out from the rest, which is determined by both the anchor text and the content of the source page. Before Google’s Penguin update in 2012, anchor text was considered to be the simplest ways for Google to comprehend the relevancy of any site. However, today it has evolved to be a method of getting your site penalized by Google.
But it does not mean anchor text is no longer meaningful.
Google has been keeping an eye on how anchor text is utilized, and since it can be ruined, there are certain dos and don’ts of creating an anchor text.