Case Studies
Start with the evidence. Explore our Historical Client Work & SEO Evidence Library, a curated index of 15 published case studies that includes four featured named projects, three anonymized historical examples, and other public project accounts. Each entry explains the type of evidence and its limitations.
Our independent client project-review guide points to reviews published on Clutch. The reviews and company-verification guide provides Trustpilot, Clutch and official UK business sources. Company-authored cases are not independent testimonials, and historical outcomes are not promises about future projects.
Featured: OAL Group · True Influence · Nerds Collective · The Running School.
How We Improved a Cybersecurity Website’s Search Rankings in 60 Days
From Struggling to Thriving: Helping an Insurance Company With SEO
How Pearl Lemon Helped a UK Vape Company Boost Impressions & Sales
Fashion Brand Case Study: Higher Sales, Stronger SERP Positions
ATS SEO Case Study: Toxic Link Removal and Authority Link Growth
Recruitment SEO Case Study: Search Results Progress
Beauty Startup SEO Case Study: Search Visibility and Revenue Results
Relationship Counselling Case Study: Entry into E-Learning Services
LinkedIn Lead Generation Case Study: IT Business UK Market Entry
From 0 to $8.9 million in 24 months [DVC]
LinkedIn Lead Generation Case Study: IT Business UK Market Entry
From 0 to $8.9 million in 24 months [DVC]
E-Commerce SEO Case Study: On-Page and Technical Improvements
Let's Journey Together!
Historical Work, Client Results and How We Substantiate Them
Pearl Lemon’s public project library includes reports of search-visibility changes, marketing-delivery engagements, technical website projects and historical client feedback. They do not all prove the same kind of outcome. A completed copywriting job is evidence of delivery; a ranking-change report is a visibility observation; a positive review hosted independently is third-party published feedback. None automatically establishes commercial return for another buyer.
Explore detailed named public cases: OAL Group (industrial video SEO), True Influence (B2B SEO consulting), Nerds Collective (historical keyword movements) and The Running School (technical and local SEO).
Anonymised historical work where named-use permissions are not established
- B2B email newsletter resend: an account of approximately 300 additional opens and 21 clicks, not 21 sales leads.
- Editorial publishing SEO and AMP: a company-reported 13% month-on-month improvement from an early historical reporting period.
- Industrial technical copywriting: a completed two-page project with review and revisions and no invented SEO outcome.
Our case-study evidence standards explain the source types, attribution and measurement limits. For third-party client experience, compare the independent project-review analysis and the review and business verification guide. We recommend reading positive and critical feedback before agreeing to a project.
Next step: clarify the scope, decision maker, measurement baselines and reporting before commissioning any SEO or marketing work. Book a conversation.