Pearl Lemon - SEO Agency London

Pearl Lemon's Winning Game Plan: Acing SEO and Boosting 21,000+ Keywords for a Multilingual Esports Betting Platform


In the high-stakes world of esports gambling, it takes more than just a well-designed web platform to stand out from the competition. It requires a deep understanding of the market, the ability to navigate complex regulations, and a strategic approach to digital marketing. In this case study, we reveal how Pearl Lemon successfully transformed the online presence of a prominent esports gambling company operating in the United States and Europe. 

By leveraging our expertise in search engine optimization, Pearl Lemon not only overcame the unique SEO challenges faced by gambling companies but also helped our client rise to prominence in an increasingly competitive landscape. Join us as we delve into the strategies employed and the remarkable results achieved in this exciting and dynamic industry.

About the Client

Our client, a leading esports gambling company, has made a name for itself across the United States and Europe. As a fully licensed and regulated platform, they have expertly crafted a safe and entertaining betting haven for esports aficionados around the globe. 

With a rich assortment of betting opportunities on renowned esports games like Dota 2, Counter-Strike: Global Offensive, League of Legends, Overwatch, and more, they cater to the diverse interests of their passionate user base

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Challenges Brought to Pearl Lemon

Our client came to Pearl Lemon with a bunch of tricky challenges that demanded a mix of technical know-how and clever strategy. They wanted to make a splash in the cutthroat esports gambling scene, and they needed help with technical SEO, staying on the right side of regulations, and building a killer brand. Plus, they had their sights set on ranking higher across different markets for those super competitive keywords

.Technical SEO and Security: Our client wanted to make sure their platform was safe and user-friendly, and they needed a helping hand to spot and fix any technical glitches that could hurt their search engine rankings or turn off users.Playing by the Rules: As a legit esports gambling company, our client had to follow some pretty strict rules and regulations in both the United States and Europe. This meant their SEO game plan had to be flexible enough to stay compliant while still delivering the goods

Building a Standout Brand: In such a crowded market, our client knew that a strong brand identity was the key to success. They needed an SEO strategy that would not only boost their online presence but also help them earn a reputation as a go-to platform for esports fans.

Climbing the Keyword Ladder: To reel in users and keep them hooked, our client wanted to rank higher in search results for those oh-so-competitive esports gambling keywords. To pull this off, they’d need to create top-notch content, make their website search engine-friendly, and outshine their rivals in various markets.So, in a nutshell, our client turned to Pearl Lemon to help them tackle these diverse challenges, which included technical SEO, security, regulatory compliance, brand building, and competitive keyword ranking across multiple markets. They needed a tailored approach that would not only meet their specific needs but also set them apart from the rest in the fast-paced esports gambling world.

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Challenges of SEO for Gambling Companies

Diving into the esports gambling world, you’ll quickly find that it’s a super competitive and heavily regulated space, which makes SEO quite the challenge. As you navigate the scene in both the US and Europe, you’ll come across some specific hurdles, like:


  • A crazy patchwork of legal and regulatory requirements across different countries and states, which means you’ll need to be flexible with your SEO strategies.
  • The need to speak your audience’s language—literally—by optimizing your content for multiple languages to cater to a diverse crowd.
  • Staying on top of the latest trends in esports and gambling so you can create content that’s not only relevant but also engaging for your audience.

SEO Challenges for Age-Restricted Companies

When you’re working with age-restricted companies—think online gambling sites, alcohol brands, or vape companies—the SEO game gets a little different. You’ve got to be extra careful to make sure your content stays off-limits to underage users. To pull this off, you’ll need to:

  • Put up some age verification roadblocks, like pop-ups or sign-up requirements, to keep underage users from wandering onto your site.
  • Follow strict guidelines from search engines and regulatory bodies to stay compliant and keep your online presence in good standing.

So, as you dive into the world of SEO for age-restricted companies, be prepared to put in that extra effort to keep things on the up-and-up!

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Pearl Lemon's Processes

To help our client overcome all these challenges and increase their search traffic, organic search ranking for keywords, and build their brand as a go to resource for gambling fans we had a lot of work ahead of us. as we always are however, we were up for those challenges and eager to get started. Over the course of the first nine months working with this fascinating client, – good SEO calls for long term strategies not quick fixes – Pearl Lemon successfully executed the following strategies (and more). 

Targeted Keyword Research When Pearl Lemon stepped up to the plate for our client, one of the first things we  tackled was targeted keyword research. We knew that nailing the right keywords was crucial to boosting our client’s online presence, attracting more users, and ultimately making them a big hitter in the esports gambling scene. Here’s a breakdown of our Pearl Lemon SEO team worked their magic:

  • Understanding the Audience: Before diving into the keyword pool, we took the time to really get to know our client’s audience. We analyzed the users’ interests, preferences, and online behavior to get a clear picture of what these esports enthusiasts were searching for.
  • Competitor Analysis: Pearl Lemon wasn’t just interested in what our client was doing—we also wanted to know what their competition was up to. By digging into the competitors’ keyword strategies, we could identify gaps and opportunities to help our client stand out from the crowd.
  • Long-tail Keywords: Going after highly competitive keywords can be tough, so we put on our thinking caps and got creative with long-tail keywords. These longer, more specific phrases might have lower search volumes, but they can be a goldmine when it comes to conversion rates and user engagement
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  • Multilingual Keyword Research: Our client’s diverse audience meant that Pearl Lemon had to think beyond English. We rolled up their sleeves and conducted keyword research in multiple languages, making sure our client could connect with users from different regions and backgrounds.
  • Regular Updates and Optimization: The esports gambling world moves fast, and we knew that staying on top of keyword trends was essential. We continuously monitored the performance of our client’s keywords, fine-tuning and optimizing the strategy to keep the momentum going.

Technical SEO

When we at Pearl Lemon took on the challenge of helping our client shine in the esports gambling world, we knew that nailing technical SEO was a must. We needed to make sure their website was not only user-friendly but also search engine-approved, so we rolled up our sleeves and got down to business. Here’s how we executed technical SEO for our client:

Website Audit: First things first, we did a deep dive into our client’s website to spot any technical hiccups that might be hurting their search engine rankings or turning users off. We looked at everything from site speed to mobile optimization, leaving no stone unturned.

  • Fixing the Glitches: Once we had a clear picture of what needed work, we jumped in and started fixing those pesky technical issues. We tackled things like improving site speed, making sure the site looked great on mobile devices, and cleaning up any broken links or duplicate content.
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  • Meta Matters: We know that meta tags play a big role in how search engines understand and rank a website, so we made sure our client’s meta tags were on point. We crafted enticing meta titles and descriptions, and we made sure to include those all-important targeted keywords.
  • Sitemap and Robots.txt: To make it easy for search engines to crawl and index our client’s website, we put together a well-structured XML sitemap and optimized their robots.txt file. This helped guide search engines through the site and boosted our client’s online visibility.
  • Monitoring and Updates: We know that technical SEO isn’t a one-and-done deal. So, we kept a close eye on our client’s website performance, making updates and tweaks as needed to keep their technical SEO in tip-top shape.

Content Marketing

When we at Pearl Lemon joined forces with our client, we knew that creating and distributing relevant content was going to be a major key to their success, both from an SEO standpoint and to build a loyal client base that would keep coming back for more. 


We wanted to make sure they were connecting with their audience not just on their website but also across platforms where gamers love to hang out—think Reddit, Twitch, and Discord. So, we put our heads together and cooked up a content strategy that would resonate with esports fans and get our client noticed by both humans and search engines. Here’s how we made it happen:

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  • Content Planning: We started by putting together a content plan that would cover a wide range of topics related to esports gambling. This included everything from game analysis and betting guides to player interviews and industry news. We made sure to create content that would not only inform but also entertain our client’s audience.
  • Quality and Consistency: To keep our client’s audience engaged, we focused on producing high-quality content that was both well-researched and well-written. We also made sure to maintain a consistent publishing schedule, giving our client’s users a reason to keep coming back for more.
  • Multilingual Content: Knowing that our client’s audience was diverse, we made sure to create content in multiple languages. This allowed us to connect with users from different regions and backgrounds, and it helped our client establish a truly global presence.

On-site Content: We worked closely with our client to create and optimize content for their website, including blog posts, news articles, and educational resources. We made sure each piece of content was SEO-friendly and packed with targeted keywords, helping our client rank higher in search results and attract more users.

Off-site Content Distribution: But we didn’t stop at our client’s website. We also focused on distributing content across platforms where gamers love to hang out, like Reddit, Twitch, and Discord. By engaging with users on these platforms, we were able to generate buzz around our client’s brand and drive traffic back to their website


Collaborations and Influencer Partnerships: To further amplify our client’s content, we reached out to esports influencers and industry experts for collaborations. By partnering with these key players, we were able to tap into their audiences and increase our client’s visibility within the gaming community.

Ongoing Analysis and Optimization: We know that content marketing is an ever-evolving process, so we continuously analyze the performance of our client’s content and make adjustments as needed. This allowed us to fine-tune our strategy and ensure that we were always hitting the mark with our client’s audience.

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Real Results

At Pearl Lemon, we’re all about results, and we’re thrilled to say that our work with this esports gambling client really paid off. By tackling their SEO challenges head-on, we were able to not only boost their search rankings but also grow their user base and increase their brand authority. Here’s a look at some of the amazing results we achieved:

Keywords on the Rise: We helped our client rank for a whopping 21,000+ keywords in the USA alone! This meant that their website was showing up in search results for a whole range of esports gambling-related terms, making it easier for users to find and engage with their content.

Climbing the Ranks: Our client reached an impressive 1,217 positions in the USA, with many other countries following close behind. This helped them stand out in the competitive esports gambling market and attract users from around the globe.

Organic Keyword Explosion: Our targeted keyword research and on-point content strategy led to a huge increase in the number of organic keywords associated with our client’s website, which soared to over 74,000. This meant more search visibility and more opportunities for our client to connect with their audience.

Climbing the Ranks: Our client reached an impressive 1,217 positions in the USA, with many other countries following close behind. This helped them stand out in the competitive esports gambling market and attract users from around the globe.

Multilingual Success: Our client’s diverse audience called for a diverse SEO approach, and we delivered. We successfully executed SEO strategies in English, Spanish, and Portuguese, ensuring that our client was reaching and connecting with users from different regions and backgrounds

.Growing User Base: All these SEO wins translated into a growing user base for our client. As their search rankings improved and their content reached more people across various platforms, they saw an influx of new users eager to join the esports gambling fun.

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Increased Brand Authority: Our work on technical SEO, content development, and off-site distribution helped our client build a solid reputation in the esports gambling world. As a result, they became a go-to platform for esports enthusiasts and saw their brand authority soar.

By focusing on our client’s unique challenges and crafting a tailored SEO strategy, we at Pearl Lemon were able to achieve some truly outstanding results. From skyrocketing keyword rankings and growing their user base to boosting brand authority and catering to a diverse audience, we helped our client make a real impact in the competitive esports gambling market.As you can see, our work with this esports gambling client proves that even in competitive and heavily regulated industries, 

Pearl Lemon has the expertise to help you overcome challenges and achieve impressive results. If you’re facing similar obstacles and looking to up your SEO game, we’d love to join forces and help you make your mark in the digital world.

Our team of seasoned SEO experts is ready to dive in, understand your unique needs, and craft a tailored strategy that will drive growth, boost brand authority, and help you connect with your target audience.Let’s work together to overcome your challenges and achieve the success your business deserves. Get in touch with Pearl Lemon today, and let’s start making some waves!

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.


What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

Click-through rates and impressions have increased rapidly due to Pearl Lemon’s responsive approach. They’re detail-oriented and hardworking. Their dedication to clients is also noteworthy. Customers can expect a proactive team working with Pearl Lemon.
Sam Watson
CEO, Dr. Watson CBD
The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement has led to an increase in search ranking and website traffic. Pearl Lemon is organized and accurate, providing detailed analysis to ensure the best results for their client. Their team is understanding, communicative, and responsive.
Alessandra Cosimato
Marketing Director, ET2C International

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