Pearl Lemon - SEO Agency London

Ready for Their Close Up: How Pearl Lemon Led a Successful Journey of SEO Transformation for a Leading California Recruitment Company

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In a fiercely competitive industry, one California-based recruitment company dared to dream big and set their sights on conquering the digital realm. With the help of Pearl Lemon’s transformative SEO expertise, their journey took an exhilarating turn. From relative obscurity to stunning success, this case study unveils the remarkable results achieved through our comprehensive approach to technical SEO, offsite SEO, and personal profile enhancement.

Here we’ll show you how this collaboration propelled their organic search visibility, elevated their SERP positions, garnered positive reviews, enhanced engagement, and fueled substantial business growth. Get ready to be inspired by a story of perseverance, innovation, and triumphant online success.

Case Study Overview

The recruitment company, based in California, was in the process of working to become a leading player in the highly competitive job placement industry. With a focus on connecting talented tech professionals with top-tier companies, their mission is to streamline the hiring process and ensure mutually beneficial matches. The company offers a wide range of recruitment services, including executive search, temporary staffing, and talent acquisition consulting.

Having a strong online presence is essential for the success of any business, including recruitment companies. Search Engine Optimization (SEO) plays a pivotal role in improving online visibility and driving organic traffic to the company’s website.

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While they were aware that by implementing effective SEO strategies, the recruitment company could enhance its visibility in search engine results pages (SERPs), they were unsure, when we initially spoke with them, if investing in the services of a professional SEO and digital marketing firm like ours would be wise, or if they should continue on their current path of occasional “DIY” SEO. 

In our initial pitch we were able to dive a little deeper into the benefits working with us could offer, and the majority of these benefits can be enjoyed by almost any business, so are well worth sharing here: 

Increased Organic Visibility: SEO techniques, such as optimizing website content and utilizing relevant keywords, help improve any website’s search engine rankings. This, in turn, leads to increased organic visibility, in this case leading more potential clients and job seekers to find the company when searching for recruitment services in their industry or location.

Targeted Traffic: SEO enables businesses to attract highly targeted traffic to its website. By optimizing the website for specific keywords and phrases relevant to your services, it becomes more likely that your website will attract visitors who are actively searching for what you have to offer. 

Brand Credibility and Trust: A well-optimized website that appears prominently in search results instills confidence and credibility in the minds of potential clients and customers. In the case of our recruitment agency client, higher search rankings would  indicate that the company is reputable and trusted within the industry, increasing the likelihood of attracting quality candidates and securing partnerships with top companies.

Competitive Edge: In a competitive recruitment landscape, SEO can provide a competitive advantage. By outranking competitors in search results, you can gain a larger share of the market and establish your business as a leader in the relevant industry.

After considering these factors, we were delighted that this client decided that working with us would indeed be a worthwhile investment, and we were eager and excited to get to work and prove just what we could do.

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Our Processes

Overall, our methodology in working with this recruitment agency client encompassed a comprehensive approach to technical SEO, offsite SEO, and personal profile enhancement for its CEO. By combining these strategies, we aimed to maximize the recruitment company’s online visibility, drive more high quality organic traffic to its website, and enhance the reputation and authority of both the company and its founder within the recruitment industry.

Here we are going to share more about just how we went about doing this, why we did it in the first place, and how many of the processes we used can be applied successfully for a company like yours too.

Technical SEO

Technical SEO forms the foundation of any well-optimized website. It focuses on improving the technical aspects that affect search engine crawling, indexing, and overall user experience. Our approach to technical SEO for the recruitment company involved a series of comprehensive actions to enhance website performance and visibility.

In this case, we discovered that the recruitment company’s website had multiple broken internal links that were negatively impacting user experience and search engine crawling. We promptly fixed these issues by updating the links and redirecting them to the appropriate pages, resulting in improved navigation and search engine accessibility.

We also discovered that the recruitment company’s website had non-descriptive and lengthy URLs that hindered search engine visibility and user comprehension. We optimized the URL structure, incorporating relevant keywords and making it more concise, resulting in improved search engine rankings and user click-through rates.

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Speed was also an issue for this client, as it is for many websites. While most website owners now understand that having a faster website is both important to search engines and preferred by human users, understanding just how to leverage technical SEO to speed up their site is often very challenging.

Here we did indeed find that the recruitment company’s website had worryingly slow page loading speeds, which negatively impacted user experience and search engine rankings. We optimized the website by compressing images, enabling caching, and minifying code, resulting in significantly faster load times and improved user satisfaction.

We also implemented structured data for the recruitment company’s job postings, allowing search engines to display job details directly in search results, increasing visibility and attracting more qualified candidates.

DIY Technical SEO Pitfalls

As mentioned earlier, before working with Pearl Lemon, this client had been working on what they termed “DIY SEO” The fact is that undertaking technical SEO without the right knowledge/ professional help can pose serious risks and potentially harm a website’s performance. Some common pitfalls include:

Misconfiguration of Critical Website Elements

Inexperienced users may unintentionally misconfigure critical website elements during the DIY technical SEO process. This could lead to issues such as incorrect canonical tags, robots.txt misconfigurations, or improper handling of redirects. Such errors can result in poor search engine indexing, loss of organic traffic, and potential penalties from search engines.

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Unintentional Creation of Duplicate Content

DIY technical SEO efforts may also inadvertently lead to the creation of duplicate content, either through misconfigurations or improper URL handling. Duplicate content can confuse search engines, dilute search visibility, and negatively impact rankings.

Additionally, it can harm user experience as visitors may encounter redundant or identical information across different pages which will not only frustrate and confuse them but also lead to them questioning whether the company is trustworthy if their website is inefficient.

Inefficient Website Architecture and Poor User Experience

Technical SEO involves optimizing website architecture for easy navigation, intuitive user experience, and efficient crawling by search engines. Without professional guidance, DIY efforts often overlook crucial elements such as logical URL structures, internal linking, and site hierarchy, leading to a disorganized website that is challenging for users and search engines to navigate.

Ignoring Mobile Optimization

With the ever growing dominance of mobile browsing, optimizing websites for mobile devices is crucial. DIY technical SEO often neglects crucial aspects like responsive design, mobile-friendly layouts, and optimizing page load speed for mobile users. This oversight can result in poor mobile user experience, lower search rankings, and missed opportunities to engage with a significant portion of the audience.

In summary, technical SEO requires expertise, careful planning, and ongoing monitoring to ensure a website is well-optimized for search engines and provides a seamless user experience. Engaging professional help, like our team at Pearl Lemon, can mitigate the risks associated with DIY technical SEO and ensure that your website receives the necessary attention to thrive in the online landscape.

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Offsite SEO

Having completed extensive onsite SEO adjustments and refinements our team moved on to offsite SEO work.

Offsite SEO plays a crucial role in improving any website’s authority, visibility, and reputation across the web. Our approach to offsite SEO for the recruitment company involved a careful combination of content creation, link building, and review gathering strategies.

Content Creation Strategy

For this client we researched relevant industry topics and identified content gaps: Through extensive research and analysis, we identified key topics and areas of interest within the technical recruitment industry that presented opportunities for valuable content creation.

Based on the identified topics and gaps, we created a range of content, including blog posts, articles, and video guides. Our content aimed to address the needs and interests of the target audience, providing valuable insights, tips, and actionable information. To promote the created content, we implemented content marketing campaigns through numerous channels. This included leveraging professional appropriate social media platforms like LinkedIn, Twitter and Reddit, distributing content through opt-in email newsletters, and collaborating with industry publications for guest posting opportunities.

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Link Building Strategy

Links are still crucial to the success of any SEO campaign, but they have to be built slowly and carefully in order to add the value that they should. To help this client with their positive link building efforts we conducted in-depth research to identify reputable websites, blogs, and influencers within the recruitment industry. These entities had established authority and relevance to the company’s target audience.

This done we crafted personalized outreach messages tailored to each target website or influencer, highlighting the value of the recruitment company’s content and expertise. Our messages focused on establishing mutually beneficial relationships and offering opportunities for collaboration.

Through this strategic outreach and relationship-building, we secured high-quality backlinks from relevant websites. This involved guest posting on authoritative platforms, collaborating on content projects, and obtaining resource links from industry directories and relevant websites.

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Review Gathering Strategy

For many businesses, including our recruitment agency client, reviews are hugely important for both SEO in general and for inspiring trust in the brand with potential users.

For this client we implemented a review gathering strategy that involved reaching out to clients after successful placements and requesting their feedback on platforms such as Google My Business, Glassdoor, and industry-specific review sites.

We provided clear instructions and guidance on leaving reviews and addressed any inquiries or concerns raised by clients. This strategy resulted in an increased number of positive reviews, improving the recruitment company’s online reputation and attracting more potential clients.

We also actively monitored online review platforms and directories for feedback from clients. We promptly addressed any concerns or feedback, demonstrating the company’s commitment to client satisfaction and maintaining a positive online reputation.

The specific actions taken as part of our offsite SEO efforts contributed to the following outcomes:

Increased brand visibility and reach: Through our content creation strategy, we produced high-quality and informative content that resonated with the target audience. By leveraging various channels, including social media, email newsletters, and collaborations with industry publications, we successfully amplified the reach of the content, increasing brand visibility and attracting a wider audience.

Improved search engine rankings: The acquisition of high-quality backlinks from reputable websites through our link building strategy played a vital role in enhancing the recruitment company’s search engine rankings. These authoritative backlinks signaled to search engines the company’s relevance and credibility, resulting in improved organic search visibility and higher rankings for targeted keywords.

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Enhanced authority and industry reputation: Our offsite SEO efforts not only positioned the recruitment company as a valuable resource through content creation but also established the company’s authority within the industry. By securing collaborations with reputable websites and influencers, we showcased the company’s expertise and thought leadership, further enhancing its reputation and credibility among clients, job seekers, and industry professionals.

Positive online reputation management: Through our review gathering strategy, we actively engaged with clients to encourage positive reviews and monitored online review platforms for feedback. By promptly responding to reviews and addressing any concerns, we effectively managed the company’s online reputation, demonstrating a commitment to client satisfaction and building trust with potential clients.

It is important to note the potential risks associated with DIY technical SEO and offsite SEO. Without professional guidance, individuals may inadvertently engage in practices that could lead to negative outcomes, such as poor-quality backlinks, content duplication, or improper review management. These mistakes can result in penalties from search engines, a damaged online reputation, and diminished organic visibility.

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Personal Profile Enhancement

In close collaboration with the recruitment company’s founder, we embarked on a journey to elevate their personal profile and establish them as a reputable figure within the recruitment industry. Our methodology focused on taking strategic steps to enhance their online presence, engage the target audience, and position them as a thought leader and industry expert.

We began by taking the understanding the target audience of the recruitment company we had already gained and the specific goals the founder aimed to achieve through personal branding. By identifying the target audience’s demographics, interests, and pain points, we tailored the content strategy to resonate with this audience and provide relevant and valuable insights.

We collaborated with the founder to create a series of blog posts and articles focusing on emerging trends in tech recruitment, best practices for talent acquisition, and insights into the changing job market.

These pieces showcased the founder’s expertise and unique perspective, offering valuable knowledge and actionable advice to the target audience. Additionally, we conducted interviews with the founder, showcasing their thought leadership and providing a platform for sharing valuable insights with industry peers.

To maximize the reach and visibility of the founder’s content, we employed a strategic promotion approach. This included leveraging social media platforms, such as LinkedIn and Twitter, to share the content and engage with the target audience. We also utilized professional networks, industry forums, and relevant communities to amplify the reach of the founder’s insights and establish connections with industry professionals.

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The transformative impact of Pearl Lemon’s SEO efforts for our recruitment company client is undeniable. Our multifaceted approach, encompassing technical SEO, offsite SEO, and personal profile enhancement, unlocked a world of possibilities and propelled the company towards remarkable growth and resounding success.

By harnessing the power of cutting-edge SEO strategies, we achieved tangible outcomes that surpassed expectations and solidified the recruitment company’s position as an industry frontrunner.

Increase in organic search visibility and website traffic

Higher SERP positions for chosen keywords: Through our targeted keyword research and optimization efforts, the recruitment company experienced an increase in rankings for selected keywords.

For example, the keyword “California tech recruiters” improved from position 12 to position 4 in search engine result pages (SERPs), resulting in improved visibility and a higher likelihood of attracting high quality organic traffic.

Growth in organic website traffic: The optimization of technical SEO aspects, such as website structure, on-page optimization, and mobile optimization, contributed to an increase in organic website traffic.

As a result of improved search visibility, the recruitment company witnessed a 30% increase in organic traffic over a six-month period, driving more qualified leads and potential clients to the website.


Enhanced online reputation and engagement

Increased positive reviews: Our review-gathering strategy and proactive monitoring of online review platforms led to a significant increase in positive reviews for the recruitment company. Over the course of the SEO campaign, the company’s average review rating improved from 3.5 stars to 4.5 stars, enhancing its online reputation and attracting more clients.

Expanded engagement and interactions

The personal profile enhancement efforts resulted in enhanced engagement and interactions with the target audience.

Through social media platforms and industry networks, the founder of the recruitment company experienced a 50% increase in profile views, a 60% increase in connections, and a 40% increase in overall engagement metrics, demonstrating the growing influence and authority of the founder within the industry.


Business Growth and Impact

Increase in candidate applications: The combined efforts of technical SEO, offsite SEO, and personal profile enhancement led to a substantial increase in candidate applications. The recruitment company experienced a 25% rise in the number of qualified candidates submitting applications through the website, indicating improved brand visibility, reputation, and the attraction of top talent.

Expansion of employer client base: The improved online visibility, authority, and reputation resulting from our SEO work contributed to an increase in employer clients. The recruitment company experienced a 30% growth in new employer clients within the target industries, demonstrating the effectiveness of our SEO strategies in attracting and securing partnerships with top-tier companies.

In conclusion, the SEO work conducted by Pearl Lemon for the California-based recruitment company yielded impressive results across various metrics. With improved organic search visibility, higher SERP positions for targeted keywords, an increase in positive reviews, enhanced engagement, and substantial business growth, our comprehensive approach to technical SEO, offsite SEO, and personal profile enhancement played a pivotal role in the company’s overall success.

If you’re looking to achieve similar outstanding outcomes for your business, we invite you to partner with Pearl Lemon and unlock the potential of your online presence. Contact us today to explore how we can help you thrive in your industry, whatever that might be.


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Here at Pearl Lemon, we can help your company grow.

Click-through rates and impressions have increased rapidly due to Pearl Lemon’s responsive approach. They’re detail-oriented and hardworking. Their dedication to clients is also noteworthy. Customers can expect a proactive team working with Pearl Lemon.
Sam Watson
CEO, Dr. Watson CBD
The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement has led to an increase in search ranking and website traffic. Pearl Lemon is organized and accurate, providing detailed analysis to ensure the best results for their client. Their team is understanding, communicative, and responsive.
Alessandra Cosimato
Marketing Director, ET2C International

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