Cleaning House: How Pearl Lemon Helped an ATS Client Get Rid of Toxic Backlinks, Build Great New Ones, and Boost Their SEO Rankings
In the highly competitive world of HR software, it can be challenging to stand out from the crowd and attract qualified leads to your website. That’s why, even though they had an in-house SEO team, one leading ATS software comparison service company reached out to Pearl Lemon to help them with their backlinking strategy.
Through our comprehensive approach, we were able to acquire several hundred high-quality links from authoritative and relevant websites, remove several hundred bad links that were harming our client’s domain authority, and improve their search engine rankings and credibility.
In this case study, we’ll dive into the details of our approach and the impressive results we achieved for our ATS client.
Client Background
Our client is a leading provider of applicant tracking system software comparisons designed to streamline HR processes for a huge variety of organizations. The client engaged Pearl Lemon to assist with their SEO strategy to improve their website traffic and generate more leads. While the client had an in-house SEO team, they were struggling with effective link building, as well as trying to get rid of old, bad links that were impacting their search engine rankings.
The Challenges
One of the significant challenges facing our client was the highly competitive nature of the HR software industry. To stand out and gain an edge, the client needed a comprehensive SEO strategy that would include an effective link building campaign. Pearl Lemon was engaged to help the client’s in-house SEO team develop and execute a link building strategy that would improve their search engine rankings and drive more traffic to their website.
At the same time, a previous ill-judged effort to build links undertaken several years earlier that involved link building techniques that Google frowns on still seemed to adversely affect the company’s website performance, and the client needed our help to solve that problem too.
Link Building and Why It Matters
With all that talk, you might be confused– what is SEO?
Well, Search Engine Optimisation (SEO) is the practice of increasing the number of visits to a website by assuring that it ranks towards the top of a search engine’s list of results. In other words, we make sure that your website appears at the top of search results.
SEO promotes and helps websites stand out from the rivalry among competitors over the internet. Top companies and businesses commonly use it to maximise digital marketing methods for their brands.
In your case, Pearl Lemon can provide Arabic SEO services that will focus on the Arabic market worldwide and leverage people who speak native or non-native Arabic.
Why Google Values Links So Highly
But why would you choose Arabic SEO Services in the first place?
There are multiple reasons you should choose to capitalise on Arabic SEO services. However, here are top reasons why Pearl Lemon thinks it’s the best idea:
How Google Decides What a Good Link Is
Google uses a variety of factors to determine the quality and relevance of a link to your website. Some of the factors that Google considers when evaluating links include:
Authority: Links from high-authority websites are seen as more valuable than those from low-authority websites. The authority of a website is determined by factors such as its domain age, the number of high-quality links it has, and the quality of its content.
Relevance: Links from websites that are relevant to your industry or topic are more valuable than those from unrelated websites. Google considers the content of the linking website and the anchor text used in the link when determining relevance.
Trustworthiness: Links from trustworthy websites are seen as more valuable than those from spammy or low-quality websites. Google considers factors such as the website’s domain age, the quality of its content, and its online reputation when evaluating trustworthiness.
The Rewards of Good Links in Search
When your website has high-quality links from authoritative and relevant websites, Google rewards you with improved search engine rankings and increased organic traffic. Good links help to increase your website’s visibility and credibility, making it more likely that potential customers will find and engage with your website.
In addition, high-quality links can also help to improve the user experience of your website. When users click on a link to your website from a high-quality source, they are more likely to find the information they are looking for and stay on your website for longer periods.
While good links can significantly improve your website’s search engine rankings and credibility, bad links can have the opposite effect. Bad links are links from low-quality or spammy websites, and they can harm your website’s domain authority and search engine rankings. Google penalizes websites that have bad links by lowering their search engine rankings or even removing them from search results altogether.
Bad links can also damage your online reputation, as they can be seen as an indication that your website is untrustworthy or spammy. Therefore, it’s crucial to focus on building high-quality links from authoritative and relevant websites and avoid any black hat link building techniques that could harm your website’s search engine rankings and credibility.
Link Building Processes
Effective link building requires careful planning and execution, which includes identifying opportunities, creating high-quality content, engaging in manual outreach, promoting content on social media, and monitoring and evaluating your efforts. At Pearl Lemon, we follow a comprehensive link building process that includes all of these steps and more
Identifying Link Opportunities
The first step in effective link building is identifying link opportunities, which involves researching the websites that are ranking highly for your target keywords, as well as those in your industry or niche. Once you have identified potential websites, you need to assess their authority and relevance to your website to determine their link value.
Conducting a Content Audit
Before creating new content for link building, it’s important to conduct a content audit of your existing website to determine which content is good/bad and viable for link building. This involves assessing the quality and relevance of your existing content, identifying gaps in your content, and determining which content is most likely to attract links.
For our ATS client, we conducted a comprehensive content audit of their existing website to determine which content was good/bad and viable for link building. We assessed the quality and relevance of their existing content and identified gaps in their content that needed to be addressed. By conducting a content audit, we were able to develop a targeted content creation strategy that focused on filling gaps in their existing content and creating high-quality content that was more likely to attract links.
Creating High-Quality Content
Creating high-quality content is an essential component of effective link building. This content should be valuable, informative, and relevant to your target audience. By creating high-quality content, you increase the likelihood that other websites will link back to your website, improving your domain authority and search engine rankings.
For our ATS client, we created a variety of high-quality content, including white papers, blog posts, and infographics, that highlighted the benefits of using an applicant tracking system software for HR departments. This content was valuable and informative to their target audience, making it more likely that other websites would link back to their website.
Manual Outreach
Manual outreach is the most effective way to acquire high-quality links. This involves reaching out to website owners and bloggers in your industry and asking them to link back to your website. The key is to personalize your outreach and provide value to the website owner or blogger. For our ATS client, we engaged in personalized manual outreach to website owners and bloggers in the HR and recruitment industries, offering to provide them with valuable content in exchange for a link back to our client’s website. This outreach resulted in high-quality links from authoritative and relevant websites.
Social Media Promotion
Social media can be a valuable tool for promoting your content and acquiring links. By sharing your content on social media, you can attract attention and generate interest in your content, making it more likely that other websites will link back to it.
For our ATS client, we promoted their content on social media platforms like LinkedIn and Twitter, tagging relevant HR professionals and organizations in the posts. This generated interest and engagement in the content, making it more likely that other websites would link back to our client’s website.
Monitoring and Evaluation
Monitoring and evaluating your link building efforts is critical to determining their effectiveness. This involves tracking your website’s domain authority and search engine rankings, as well as analyzing your website’s traffic and engagement metrics.
For our ATS client, we used tools like Google Analytics to monitor their website’s traffic and engagement metrics, such as pageviews, bounce rates, and time on site. By analyzing these metrics, we were able to determine which link building strategies were most effective and adjust our approach accordingly.
Removing and Disavowing Bad Links
Manual outreach is the most effective way to acquire high-quality links. This involves reaching out to website owners and bloggers in your industry and asking them to link back to your website. The key is to personalize your outreach and provide value to the website owner or blogger. For our ATS client, we engaged in personalized manual outreach to website owners and bloggers in the HR and recruitment industries, offering to provide them with valuable content in exchange for a link back to our client’s website. This outreach resulted in high-quality links from authoritative and relevant websites.
Social Media Promotion
Social media can be a valuable tool for promoting your content and acquiring links. By sharing your content on social media, you can attract attention and generate interest in your content, making it more likely that other websites will link back to it.
For our ATS client, we promoted their content on social media platforms like LinkedIn and Twitter, tagging relevant HR professionals and organizations in the posts. This generated interest and engagement in the content, making it more likely that other websites would link back to our client’s website.
Removing and Disavowing Bad Links
While acquiring high-quality links is crucial for improving your website’s search engine rankings and credibility, it’s equally important to remove or disavow any bad links that may be harming your website’s domain authority and search engine rankings. At Pearl Lemon, we have extensive experience in removing and disavowing bad links for our clients. Here are some of the methods we use:
Manual Outreach
The first step in removing bad links is to reach out to the website owners or bloggers who have linked to your website and request that they remove the link. This can be done through personalized manual outreach, which involves contacting the website owner or blogger and providing them with the link they need to remove.
Using Google Search Console
Google Search Console is a powerful tool that allows you to monitor your website’s search engine rankings and identify any bad links that may be harming your website’s domain authority. By using Google Search Console, you can identify any toxic backlinks and take steps to remove them.
Disavowing Bad Links
If you are unable to remove bad links through manual outreach, the next step is to disavow them. This involves creating a disavow file that lists all of the bad links that you want Google to ignore when crawling your website. Once you have created the disavow file, you can upload it to Google Search Console, which will tell Google to ignore those links.
For our ATS client, we conducted a comprehensive backlink audit to identify any bad links that may be harming their website’s domain authority and search engine rankings. We used Google Search Console to identify any toxic backlinks and then engaged in personalized manual outreach to the website owners or bloggers who had linked to our client’s website to request that they remove the link.
For any links that we were unable to remove through manual outreach, we created a disavow file and uploaded it to Google Search Console to ensure that Google would ignore those links.
Results
By following our comprehensive link building and bad link removal strategies, we were able to achieve impressive results for our ATS client. Here are some of the key results:
Acquired Several Hundred High-Quality Links
Through personalized manual outreach and social media promotion, we were able to acquire several hundred high-quality links from authoritative and relevant websites in the HR and recruitment industries. These links helped to improve our client’s search engine rankings, credibility, and organic traffic.
Improved Search Engine Rankings
As a result of our link building efforts, our client’s search engine rankings improved significantly. They moved up several positions for their target keywords, and their domain authority increased as well. This led to an increase in organic traffic and engagement on their website.
Removed Several Hundred Bad Links
Google Search Console is a powerful tool that allows you to monitor your website’s search engine rankings and identify any bad links that may be harming your website’s domain authority. By using Google Search Console, you can identify any toxic backlinks and take steps to remove them.
Increased Organic Traffic and Engagement
While acquiring high-quality links is crucial for improving your website’s search engine rankings and credibility, it’s equally important to remove or disavow any bad links that may be harming your website’s domain authority and search engine rankings. At Pearl Lemon, we have extensive experience in removing and disavowing bad links for our clients. Here are some of the methods we use:
Conclusion
Through our comprehensive link building and bad link removal strategies, we were able to achieve impressive results for our ATS client. We acquired several hundred high-quality links from authoritative and relevant websites, improved our client’s search engine rankings and credibility, removed several hundred bad links that were harming their domain authority, and increased their organic traffic and engagement.
At Pearl Lemon, we are passionate about helping our clients improve their search engine rankings and credibility through ethical and effective backlinking strategies.
If you’re looking to improve your website’s search engine rankings and credibility through high-quality backlinks, then we can help. Our experienced team of SEO specialists can develop and execute a comprehensive backlinking strategy tailored to your specific needs and goals. Contact us today to learn more about how we can help you achieve your SEO objectives through high-quality backlinking.
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