In order to get make more sales, you’ll want to generate leads online.
Leads are qualified prospects that can become customers or evangelists of your brand.
Here is a three-step strategy for generating leads online without having to spend any money on paid ads:
- Social media content
- Email Marketing
In this blog post, I will go through these three methods of generating leads for free.
Social media content as a means of lead generation
In order for this to be effective, you must first ensure that you have social media set up, and optimised on all the platforms that are relevant to your target audience.
Before using social media to generate leads, make sure that your profiles are all complete with cover photos, profile pictures, bios, and links back to your site.
Promoting your content on your Facebook business page, LinkedIn, Instagram account, Twitter, Flickr, Tumblr – wherever, will generate leads to your business and provide you with an audience/following who will repost/share your content – this will increase the reach of your posts.
SEO-driven content as a means of Lead generation
Next, you should always incorporate SEO into your content – this is where it is essential to have an established SEO-driven content strategy.
In order to do this, you must conduct keyword research.
Even if you’re a store, with no blog, you should still optimise product descriptions and names for search engines by including the keywords.
SEO boosts your rankings in Google searches, Google shopping, and even on social media.
Use Email marketing to generate leads online
Email is an EXCELLENT inbound strategy for generating leads.
At my agency, Pearl Lemon, we use a three-step email campaign which is designed to generate opens, clicks and responses.
Email marketing can be free or paid, depending on the service you use and the features you want.
You can produce email campaigns yourself – though it is more work and a lot of time and effort on your part.
If you use a service, you can set up an automation system to continuously send out your emails and content you provide to your customers.
When generating leads online, it is important that you consider the following three points:
- Who is your target audience? Can you describe their persona?
- What’s your end-goal? What type of businesses are you trying to attract leads from?
- What are you currently doing? What’s working well? What isn’t delivering results?
When implemented properly, these steps will help you to generate leads for your business.
I hope that you are able to generate leads for your business by incorporating these strategies.
However, If you need a hand with generating leads-I run an SEO agency called Pearl Lemon that specialises in SEO and lead generation.
We are able to use lead generation campaigns to quickly generate results for our clients within 72 hours.
If you are looking to achieve your digital growth goals by launching a lead generation campaign, let us build your pipeline for you!