Pearl Lemon

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Building your personal brand

Building Your Personal Brand

Let’s play a little game. What’s the first thing you think of when I say ‘Michael Jordan’? Basketball right? What about ‘apple iPhone’? Steve Jobs. This automatic association is a result of the successful personal brands these individuals have established for themselves. Your personal brand is made up of the expertise and experiences that define …

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generate leads online

How do I generate leads online without spending money on ads?

In order to get make more sales, you’ll want to generate leads online. Leads are qualified prospects that can become customers or evangelists of your brand. Here is a three-step strategy for generating leads online without having to spend any money on paid ads: Social media content SEO Email Marketing In this blog post, I will go through these three methods …

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What Are Good Strategies When It Comes To SEO For Healthcare?

The healthcare industry tends to lag behind relative to other industries when it comes to digital marketing in general. This includes SEO for healthcare providers such as doctors and dentists.  One reason for this is the strict regulations that determine how patient information is used and stored. However, in today’s world, patients expect to be able to engage with their healthcare …

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rank higher in search engine results

What should I do to rank higher in search engine results?

In order to get more organic traffic, you’ll need to rank higher in search engine results. After all, the first page of Google gets 95% of web traffic. This post will provide a step-by-step guide to help you to rank higher in search engine results. 1: Understand how search engines work Google is constantly changing their …

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What Would You Advise In A Local SEO Strategy?

In July 2014, Google began rolling out the local search engine optimisation algorithm. It was first launched in the States, before expanding it to other countries. The intention of this update was to enable local businesses to rank higher in the SERPs when location-focused keywords were used. Ultimately, Google’s mission is “to organise the world’s …

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What is on-page SEO?

What is On-Page SEO? On-page SEO is the practice of optimising each web page, so that it ranks higher in search engines, and attracts more relevant traffic organically. It’s in Google’s best interest to maximise their user’s experience. They want users to find the pages that ACTUALLY answer their questions and provide them with the information that they …

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What Is The Best SEO Strategy Planning For A New E-commerce Website?

Getting your e-commerce SEO right will get you more organic traffic and have a positive effect on your sales. As a new small e-commerce business, getting more traffic organically, and thus more sales, without risking your budget on advertising is a GREAT start. In order to achieve this, you’re going to need some powerful SEO.  Building …

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