What Are Your Favourite Tools For Lead Generation

With so many options for lead generation, it leaves many people confused and getting less than desirable results because they are all over the place instead of focusing on what is working for them.

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However, in this blog post, I will share with you some of my favourites, as well as some tips for using them to get optimal results. 

While these may not all work for you, it always helps to give them a try. Your business and niche is an important factor in how well lead generation tools will work.

So let’s jump straight in:

1: LinkedIn

LinkedIn is a much-underutilised source of high-quality leads. Most of the reason for this is because people do not understand how to use the platform to generate leads that convert. 

If you are an amateur on LinkedIn, you may send unsolicited links and get blocked from your contacts or even reported to LinkedIn for practices they do not condone. So, what? Is it worth learning LinkedIn?

Let’s see what these stats tell us:

Obviously, this is a place you want to be generating leads, and it is worth learning how to do so or have an agency that will help you do the work.

With over 450 million members, Linkedin holds some true power. This means that as far as your lead generation goes, there could be a near-endless source to prospects to reach out to. Linkedin has become so much more than a place for new graduates to network and try to find some meaningful employment.

Linkedin does have some great protective measures in place for its users as well, so that means while doing outreach, there are some factors to consider to avoid being spammy.

A few crucial points include:

  • Make purposeful connections, don’t just connect with everyone and anyone
  • Be careful about how many people you add a day-adding too many can get you flagged
  • Stagger and plan out how many people you will message each day-again, too many messages is spammy
  • Personalise your messages and don’t just send links to your business and product

On top of all of these points, your Linkedin lead generation is only as effective as your own profile is. This means that your own profile needs to be fully optimised. This optimization helps establish yourself as an expert in your field and tie a face to the name that is sending messages. For your profile a few things to include…but are not limited to…are:

  • Have an attractive cover photo
  • Have a centred profile picture with a smile
  • Include emojis through descriptions
  • Fill out your “about me” section with as much detail as you can and include contact info or notable links
  • Be sure to add your work history with descriptions
  • Add your education, certifications, etc.
  • Get recommendations from those in your network that know you

Between having a bespoke profile and having an outreach plan, you will be able to take hold of the power that Linkedin has for lead generation.

If you are looking for further tips on improving your Linkedin profile to get better leads, check out this great how-to video on how to make your Linkedin profile the best possible by our founder Deepak.

2: Lead Capture Pages

Lead capture pages allow you to catch your potential customer in your web of marketing.

What are lead capture pages?

Lead capture pages are a one-page website with minimal information – this is to avoid distracting the potential customer viewing. It is designed to push people towards fulfilling the desired CTA, such as putting their email address into the opt-in form.

Lead capture page success varies a great deal. This is factored by the design and functionality of the landing page, industry niche, and other marketing and lead generation efforts. Some niches have found that by having an attractive landing page, their overall conversion rate has increased by about 35%.

This means you will now have them on a list where you can go on to use the next tool I am going to recommend.

LeadPages is a company that specializes in lead capture pages; it is beginner-friendly and has pre-designed templates that can be customised to your business needs.

LeadPages is Pearl Lemon’s preferred platform to use to build landing pages to help increase overall conversions.

The easy user interface allows our team members to make highly effective lead capture pages without any coding knowledge. This platform allows you to customise buttons, embed videos or other media, and stick to brand colors and images.

Successful landing pages and lead capture pages are moving away from being an optional component to your digital marketing scheme and are now much more of a requirement to keep in a constant flow of leads and in turn sales and conversions.

3: Email Marketing

Once you’ve captured people into your web, you can use a service such as GetResponse or Aweber to market to them over and over again.

Even in 2020, email marketing is STILL one of the most effective marketing and outreach techniques to bring in leads.

Make sure you understand how to do email marketing really well; otherwise, you could suffer from low open rates and high unsubscribe rates. If this happens, your efforts will not yield the results that you are looking for.

Your email outreach must be beyond bespoke. In fact, 78% of email users will unsubscribe to email newsletters do to spammy behavior or mass influxes of messages. With this staggering statistic, it means you must know what you are doing and have the experience to make the proper executions.

A few of these points may include but are far from limited to:

  • Create short and snappy subject lines.
  • Personalize your emails.
  • Make use of images, gifs, and other fun components to break up the text.
  • Don’t send massive paragraphs, make digestible content in shorter bursts.
  • Use statistics and emotion when able.
  • Identify the problem and solution for the recipient.

4: Live Chats

There are plenty of live chat tools out there. They are, for the most part, easy to set up and install on your site and maintain. In fact, close to 80% of businesses employ the use of chatbots on their sites.

Live chats allow visitors to engage with the site and get through standard questions while direct on-page without navigating through the site further for questions. Chatbots can also be set up to conduct surveys and collect various information while engaging with other visitors.

Live chats, like Drift, also allow for emails and other contact information to be captured. Before a chat is started, a prompt is pushed for the name, email, and business, so if a retargeting campaign is needed, there is a contact list to reach out to.

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