Outsourcing lead generation is 46% more efficient than generating them in-house. 63% of marketers state that generating traffic and leads is their biggest challenge.

Our Lead Generation Agency in London services will get you booked on 30 calls in 30 days.


Our specialists will work seamlessly with you and your sales team.

We’ll perform a range of activities to generate a consistent stream of high-quality leads.

Once we’ve generated them our appointment setters will introduce you to decision-makers and your potential customers then arrange calls.

This will allow your sales team to focus on what they do best. Build relationships and closing deals.


We would love to help you with our bespoke SEO lead generation services. Pearl Lemon can get you ranking better for improvement in the long-run. Book a call today!


Our experts will execute a results-driven lead generation strategy that is tailored to your business. We have a track-record of BOOSTING conversion rates and over-delivering for our clients.


After our call, we’ll identify key decision-makers and create your tailored strategy.


Then we’ll get to work on your campaign keeping you up to date on our progress.


We love RESULTS! We’ll review our strategy and make tweaks to boost your return on investment.


Our lead generation agency is based in London, but we serve clients all over the world across several industries. We have access to some of the best specialists globally who will apply their expertise and implement strategies and techniques that are proven to work.


You may have landed on this page after searching ‘b2b lead generation Linkedin’. This is not a surprise as Linkedin is one of the most effective channels for generating B2B leads.

Once we have run an email campaign, we will then help you to follow up and nurture these prospects by using our ‘Linkedin followup system’.

Furthermore, you’ll also receive access to our exclusive followup training videos to help you to deliver consistent follow-ups for the long-term development of your business.


As a B2B lead generation agency with an in-house team of expert digital copywriters, we will ensure that your emails are engaging, personalised and optimised to be viewed on digital devices.

We are well aware of the common mistakes to avoid when it comes to sending out cold emails and has built a system to maximise the return from our cold email services.

Small businesses very rarely have the resources to have cold callers on site.

Hiring a cold calling agency is an effective way to connect with more of your prospects.

Our cold callers have an extremely high success rate. Ask us for case studies!

Podcasting has many benefits including generating leads, boosting your online brand reputation, improving your speaking skills and more. We’ll get you booked on several podcasts that are relevant to your industry.


Our founder Deepak is a B2B Lead generation expert based in London.

He’s featured in SEMrush’s blog as well as their webinars where he has shared expertise on LinkedIn lead generation.

Furthermore, he’s also featured as a guest on the podcast LinkedInformed where he shares his insights on LinkedIn articles!

Also, check out his 100 days of cold email playlist!


To see more video case studies, click here


The definition of a lead that has become an industry standard is “a qualified prospect that is starting to exhibit buying behaviour”.

B2B lead generation companies employ a process that involves attracting and converting prospects into someone who has demonstrated some interest in the products and services your company has to offer.


Hiring a B2B lead generation agency with an experienced team who have a deep understanding of how to generate qualified leads across channels can help you to ultimately generate more sales.

The best lead generation companies will be able to generate leads at scale, whilst also focusing on the needs of your business to ensure that every business prospect is a strong and viable opportunity for your business.


We are here to get you more sales.

That’s how we measure our success – and we take success very seriously.

We’d love to be a part of your success journey with our lead generation services.

book a no-obligation call with Deepak today.


A lead is a person who has indicated interest in your company’s product or service in some way, shape, or form.

As a lead, you’d hear from a business or organization with which you’ve already opened communication … instead of getting a random cold call from someone who purchased your contact information.

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

To put it simply. It’s a way of warming up potential customers to your business and getting them on the path to eventually buying.

Lead generation marketing is a catch-all term for the process of developing and nurturing, viable leads for your business. A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead”. Now, to capture this lead – meaning you make them take the first step in your sales cycle a B2B marketing agency employs different marketing tactics, otherwise known as lead generation marketing.

To put it even more simply, leads are potential customers who are interested in your products and services. To capture these leads, lead generation companies leverage various marketing tactics that will make the user sign up for something online by completing a form, contacting the business directly, or even walking into their physical premises.

Much like a physical funnel in real life, a lead generation funnel works by taking a large number of potential prospects and whittling them down an ‘imaginary funnel’ into converted leads. Each step of the funnel moves the prospects further towards being paying customers.

There are a great many lead generation channels for both B2B and B2C lead generation. And there are also new channels opening up all the time. While the list is an extensive and ever-growing one, some of the most important include:

-Email marketing


-Social media marketing

-Video marketing


-E-books and white papers

-Onsite organic SEO

-Offsite organic SEO


The best lead generation agencies take these channels, and more, and work with them in the way that best suits each individual. There is no one size fits all lead generation solution and no one size fits all lead generation channel.

First and foremost, any leads you’ve purchased don’t actually know you. Typically, they’ve “opted in” at some other site when signing up for something, and didn’t actually opt-in to receiving anything from your company.

If the prospect has never been to your website and indicated an interest in your, products or services, then you’re interrupting them … plain and simple. And let’s face it,  you could look spammy.

And once enough people flag your messages as spam, you go on a “blacklist,” which is then shared with other email providers. Once you get on the blacklist, it’s really, really hard to get back off of it. In addition, your email deliverability and IP reputation will likely be harmed.

It’s always, always, always better to generate leads organically rather than buy them.

Essentially, a sales lead is generated through information collection. That information collection could come as the result of a job seeker showing interest in a position by completing an application, a shopper sharing contact information in exchange for a coupon, or a person filling out a form to download an educational piece of content.

Most Definitely! LinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populates with users profile data when they click a CTA, making it easy to capture information.

While marketers typically think of social media as best for top-of-the-funnel marketing, it can still be a helpful and low-cost source for lead generation as shared in the lead gen strategies above. The key is using social media strategically for lead generation.

Start by adding links directly to the landing pages of high-performing offers within your Facebook, Twitter, LinkedIn, and other social media posts. Tell visitors that you’re sending them to a landing page. That way, you’re setting expectations.

This may seem obvious to you, but you’d be surprised how many marketers don’t create dedicated landing pages for their offers. CTAs are meant to send visitors to a landing page where they can receive a specific offer.

Don’t use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that’s relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.

LinkedIn lead generation is an outbound marketing strategy born out the rise of Web 2.0. Unlike many other social networks, professionals in every business niche, and at every level, see Linkedin as a valid source of networking opportunities and useful, credible information. In fact, it offers the largest digital gathering of professionals and decision-makers in the world and it boasts the highest per capita income per user.

As a lead generation platform, LinkedIn can be hugely effective, and is yet still underutilized and misunderstood. In the mistaken belief that the platform only allows its users to contact people they already know, lots of them see it as just a place to post an online resume or to connect with existing colleagues and ignore its lead generation potential entirely.

LinkedIn is not, demographics would suggest, as ‘large’ as Facebook and in terms of the number of accounts also still lags behind Twitter. As of December 2018, globally LinkedIn has 590 million registered users, 260 million of which are active on at least a monthly basis.

Where Linkedin shines as a B2B lead generation platform however is not in the quantity of the people active there but in the quality. 61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions. Leads generated via LinkedIn are, therefore, often some of the highest quality of all.

The short answer is no. As long as a commercial email message complies with the basic rules and regulations that govern emails – primarily GDPR in Europe and CAN SPAM in the US and Canada- it is not illegal to send an unsolicited email to a previously unknown contact.

However, cold emails sent without the knowledge of – and compliance with – these rules do often see the message consigned to SPAM folders before ever reaching its intended destination and emails sent with an obvious disregard for them may result in fines and other penalties.

A cold email that is impersonal, addressed to a vague recipient, and often totally devoid of personality and valuable information is spammy.

A cold email – a good one – is personalized, offers specific information and there is a good reason that it has been sent to the recipient; it is relevant to them and offers something helpful.

We’d be lying if we said no. No doubt you’ve seen hundreds of articles, videos and blogs touting the ‘perfect’ cold email templates that can simply be copy/pasted and, with a minimum of personalization be the most effective in the world.

The truth is that none of those templates work. Crafting an effective cold email is something of an art. It needs to be effective and engaging without being overlong and it needs to introduce your USP without coming off as spam. It’s a fine line that the Pearl Lemon Leads team have spent years learning to navigate successfully.

While we can’t speak for any company other than our own, we can tell you that at Pearl Lemon we understand that no two clients are alike, and we keep that in mind with everything we do. We take the time to learn about your company, the nature and value of your product/solution and the audiences you are trying to reach.

We then make use of our extensive lead generation expertise to create a customized plan for you to begin generating a constant stream of leads to expand your sales pipeline and grow your business while offering great ROI every time.

Simply put, unless you can honestly say that you have all the business you currently need and don’t need more clients, or to sell more of your product, you need lead generation to keep your sales pipeline full and your business afloat.

No, making a call to a person who has never solicited your services or contacted your company is not illegal, in the UK or the US. However, in both countries, there are strict laws and regulations that cover when and to whom they can be placed.

One of the biggest ways that businesses inexperienced in cold calling get into trouble is when they violate – even if the violation is unintentional – these standards, resulting in damage to their business’ image and even potentially leading to fines. It’s for this reason that it’s imperative that cold calls are made within the legal guidelines. The team at Pearl Lemon knows these rules and inside out and can ensure that every cold call made won’t get you and your business into trouble.

Once again bearing in mind that every company – and every product, service or offering -is unique we go about generating leads in a number of different ways, with each strategy custom-tailored to suit the campaign at hand. Our methods include targeted and personalised cold email and/or cold calling campaigns, the creation and distribution of high-quality content, LinkedIn lead generation and more.


Our experienced team of lead generation specialists will help you to get more sales.

Let us grow your sales pipeline. The prices of our bespoke lead gen service start at £3000 per month.

We are more than happy to discuss pricing further over the phone – please call us today or schedule in a call at a time that suits you best!


Here’s what some of our clients have to say about our lead generation services. Check out more of our testimonials.

Really pleased with the lead generation work Pearl Lemon have been doing for us – it’s 2.5 months and in they’ve generated a bunch of leads of which we’ve closed 3 already – big ticket deals – thank you guys!

Alice Clarke Business Development Director at

Really pleased with the lead generation work Pearl Lemon have been doing for us – it’s 2.5 months and in they’ve generated a bunch of leads of which we’ve closed 3 already – big ticket deals – thank you guys!

Alice Clarke Business Development Director at


If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, book a call now.
We'd REALLY appreciate if you let us know where you found out about us!
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