On-page SEO is the practice of optimising each web page, so that it ranks higher in search engines, and attracts more relevant traffic organically. ?
It’s in Google’s best interest to maximise their user’s experience.
They want users to find the pages that ACTUALLY answer their questions and provide them with the information that they need.
These things include but are not limited to:
- High-quality relevant content
- A well-structured website & content
- Outbound links to relevant but non-competitive websites
- Keyword in the title tag
- Keyword in the h1 tag and other h tags as appropriate
Here are some essential things you need to consider:
#1: The speed of your site
When it comes to page speed every SECOND counts!
It has been observed that a slower page loading time results in higher page abandonment.
Put it this way, if you opened up a page and it took more than a few seconds to load up you’d swiftly click off the page and find an alternative on from the list of other search results.
So will your page visitors!
There are free tools online that you can use to test your page loading speed.
If it’s not up to par, there are several things that you can do to increase your page speed, and in turn improve your on-page SEO.
#2: Meta tags
Meta Tags are snippets of information that is visible to search engines.
The purpose of them is to make it easier for search engines to find web pages that are relevant to the user’s query.
There are 4 main types of Meta Tags:
Title tag: this is the name of the page. It should be short (50-60 characters), clear, and concise.
If the title tag exceeds 60 characters, the full title will appear like this:
Meta description tag: this is a summary of the content that appears on your page.
On your organic listings, meta description tags look like this:
The meta description is what search engines use to get a sense of what the topic of the content is about, and what type of audience it should send to that page.
again, it needs to be clear, descriptive and short (160 characters in length).
#3: Your Content
Your content needs to be strategically designed to attract organic traffic.
Ultimately, you’ll want to have an SEO-driven content strategy.
This will involve using certain keyword phrase components that include long-tail anchor words.
Check out this 14-day video SEO course that has a section specifically designed to help you to build an SEO-driven strategy easily with step-by-step guidelines. ?
The course also helps you to do more effective SEO by covering topics such as:
- Local SEO
- On-page SEO
I hope you now have a better understanding of what on-page SEO is, why it is important, and some of the elements of it.
For a glossary of SEO related jargon check out this page! ?
Also, for more SEO- related answers, be sure to follow Pearl Lemon’s Quora page! ?
Thanks for reading!