Grow Your Sales With The Help Of Pearl Lemon As Your Trusted SEO Agency for Book Retailers
With several big retailing websites up today, there has never been a more critical time for book retailers to have an effective website. People typically go to the top 20 well-known book retailers in the UK online instead of yours. However, when they see that your site can give them what they want and, at the same time, have an easier payment method pleasing and fast-loading site–there are higher chances they will choose you over your competitors.
You can achieve this with the help of search engine optimisation (SEO) – a technique for making articles, blog posts, and website pages visible to search engines, specifically using Google.
While it may sound as easy as it can be, starting SEO with a professional must be considered. Professionals like Pearl Lemon know how to leverage the power of SEO for your ecommerce business–allowing you to enjoy its benefits even if you’re a startup.
Contact us today to get started.
Best SEO Practices For Book Retailers
You can see from the brief explanation above how SEO can help retailers sell more books and how it has the potential to fuel your book sales and author platform.
These few fundamental principles will guide you through the process of locating related keywords that are being searched for in Google. When keywords are properly researched and inserted into your website pages and blog posts, you are preparing your website for Google success.
Relevant Keywords
Keywords are specific words that search engine users type into search engines when looking for a specific item. In terms of retail, your target audience may be searching for various keywords. You can reach these audiences and increase your online sales by including these useful keywords in your content.
There are several methods for locating relevant keywords for your website. One method is to use a keyword tool like KeywordsFX or Google Ads’ Keyword Tool. These will help you identify keywords used by your target audience to find your products.
To maximise your reach, include relevant keywords in your pages’ URL, copy, and product details.
Local Search
Getting found online is critical for driving traffic to your site and increasing ROI.
The more you are present for your clients, the more your business thrives and can provide services.
However, when it comes to local search, accuracy is critical. So join a reputable local search platform, then claim and optimise your local listings.
Optimised listings help your retail brand appear at the top of local searches and provide a consistent customer experience, increasing acquisition and retention.
To share updates with your potential customers, make sure you’re using Google Business Profiles, a tool that helps businesses manage their presence across Google properties.
Unique Content
If your retailing website lacks original content or has a limited number of products, ranking for your targeted keywords or phrases may be difficult. Create unique, interesting content to combat this and give your customers a reason to buy from you.
Many retailers have a company blog discussing industry news, trends, and new developments. This is a great way to add more content to your website while also providing search engines with something new to look at for ranking criteria.
If you blog about the same topic regularly, a search engine is likely to consider you an expert on that topic. Your readers will also appreciate it if the posts are detailed and accurate.
There are numerous content marketing strategies available to help boost your rankings and improve your ecommerce SEO. There are numerous ways to attract readers and optimise your website with “meaty” content that search engines will love, ranging from guides to whitepapers to long-form blog posts or articles.
Pearl Lemon's Award-Winning SEO Services
SEO is more than just what is mentioned above, and it can be heavy for a book retailer like you. Allow our SEO experts to do those job for you, from creating keyword research to ensuring that your pages are responsive enough–and beyond that, we’ll ensure that your retailing website will get the exposure it deserves. Here are some SEO services we can offer.
Link Building
When done properly, backlinks improve your site’s ranking and increase organic traffic and crawl rate. We’ll create a 6-month link-building strategy tailored to your business. Our plans aren’t set in stone; we’ll change them based on what your competitors are doing, other SEO activities you’re doing, and any algorithmic changes.
Local SEO
Local SEO is an effective way to market your business online to the most important customers; those who are looking for what you have right now in your area. It enables businesses to promote their products and services to local customers at precisely the right time.
Pearl Lemon, a leading local SEO Agency, will develop a bespoke results-driven strategy to improve your SEO and increase your conversion rates.
Mobile SEO
Don’t lose organic traffic because your site isn’t mobile-friendly. Allow our Mobile SEO consultants to assist you in increasing mobile traffic to your website. We will conduct a comprehensive mobile SEO audit, including, but not limited to, mobile tracking, content, speed, and user experience, as well as crawling, indexing, and configuration signalling.
On-Page SEO
Strategic, SEO-optimised content is critical for your company. You must have your web pages rank for the keywords that your customers use. We’ll develop a results-driven on-page SEO strategy to direct organic traffic to your site’s most important pages.
Technical SEO
Most sites have technical SEO issues, such as a low text-to-HTML ratio or broken links. High-traffic sites rely heavily on technical SEO. Our Technical SEO specialists will identify and assist you in reversing the factors slowing to growth of your business with Technical SEO services.
Looking for something that is not on the list? Call us today and allow us to help you with your SEO needs.
SEO Agency For Book Retailers That Deliver Best Results
We will not simply tick all the boxes as an SEO agency. SEO is a fast-paced and dynamic industry. The algorithms are constantly changing, and your company’s and/or competitor’s activity may change during your time with us.
As a result, we constantly adjust our clients’ SEO strategies in response to changes and based on the results they receive. This ensures that our strategies remain effective and beneficial in the long run.
Look no further for an SEO agency for book retailers–we at Pearl Lemon deliver results!
Book a call today!
We Have Worked With:
Watch our Case Study videos
Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.
Testimonials
What Our Clients have said about our SEO Agency.
Here at Pearl Lemon, we can help your company grow.
The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works
FAQs
An SEO expert typically charges between $80 and $130 per hour. Furthermore, the average monthly retainer is between $750 and $1500. Performance-based SEO is completely free to begin with and has variable pricing.
Yes! SEO services can help in your business growth. To make all of the necessary improvements, you may need to hire an expert. SEO is an investment in your company. While it may take some time to see results, once they do, the impact on your business is “evergreen.” SEO drives traffic and overall visibility or online presence on search results without the need for ads or other paid marketing campaigns.
Pearl Lemon is the SEO agency London businesses can turn to for a successful SEO campaign.
Yes, but we recommend reaching out to a professional. Due to the ever-changing digital trends, it’s crucial to have someone who knows how to adapt and change SEO strategies depending on the situation–like what we do here at Pearl Lemon.
