Do you know if your Barnet business’ marketing strategy includes local SEO?
If your answer is no, or you’re not sure.
Then you can’t afford not to keep reading.
Let’s face it.
Every business owner knows that getting found in a Google search is crucial to increasing traffic and conversions.
So, that being said, do you know where YOU rank in a google search?
The truth of the matter is.
If you’re not engaging in a local SEO strategy.
You’re missing out on one of the most effective ways a local business.
Big or small, can grow, thrive and boost their bottom line.
And you can bet that some of them are searching for a local business like yours right now.
The real question is, will they find you?
So, go ahead and Google yourself.
Barnet and Local SEO
I’m sure that you know, Barnet is one of the busiest and most diverse boroughs in North London.
From the buzz of Finchley Road and its busy shops and restaurants.
To the wide-open green spaces and parks to the likes of the Art Depot and the RAF Museum.
The borough of Barnet has a lot to offer residents and visitors alike.
But, if you’re not optimizing your local SEO, then it doesn’t really matter how great your services are.
If people can’t find you online, you’re pretty much dead in the water.
Notable Barnet Attractions
Barnet is full of notable attractions from events to places. One of these events is the annual horse fair attracting around 20,000 people each day of the event. Being a business owner in Barnet, this means that you want to expect a heavy influx of visitors to your own shop for those that want to explore the area as well.
This is where local SEO comes into play. You can assume visitors will also search what is near the fair and town to see what else there may be to do…and you want your business to land on the map during this search.
Some other notable attractions in Barnet include:
- Barnet Museum
- Elstree & Borehamwood Museum
- The Stephen’s Collection
- Stephens House and Garden
- Allum Hall & Manor House
- Royal Air Force Museum
- Potters Bar Museum
- Alexandra Palace
Why Local SEO Matters
Did you know people search differently when looking for something in their local area?
In fact, the way that their search engine results pages are displayed to them is a little different too.
And get this:
Another common obstacle many local businesses face is Google’s forever-evolving list of ranking factors.
That seems to move faster than the speed of light.
Listen for small businesses trying to show up locally.
Google can completely disrupt your strategy with algorithm updates like the Possum update.
Which believe it or not, allowed businesses outside city limits to compete for local spots if they service that area.
Now is the time to start focusing on how you’re going to stay in the local SEO game.
What is Local SEO?
Have you been wondering if there’s a difference between Local SEO and SEO?
Look, local SEO is aimed at making sure your business gets discovered online.
By people searching for it at that particular location.
Which is why it’s essential to add location pages to your website.
Basically, it helps to increase your business’ visibility on location-based searches.
Did you know that approximately 46% of searches on Google are of a local nature?
Let that sink in for a moment.
Listen, businesses everywhere are investing in local search engine optimization (SEO) strategies.
And get this:
That’s especially important when people are searching for things in their local area.
Look, 76% of local mobile searches result in a phone call to one of the businesses in the results.
And 18% of local searches lead to purchase within a day.
The numbers speak for themselves.
And wait, there’s more.
58% of mobile users make at least one local search from their phone every day.
While 1 in 3 consumers says they research a local business online before visiting in person.
Do you see those numbers!
These statistics, and many more like them, prove getting local SEO right can provide a huge boost for any Barnet business.
Get it wrong, and you’re almost certainly losing revenue.
And more importantly, missing out on new clients and customers.
But I’m sure that you know that.
The truth is, local SEO is not an easy thing to master.
Which is why any local SEO marketing plan has to begin with getting the right help.
But don’t worry.
When you know better, you can do better!
Why Choose Us?
In order to promote your Barnet business, you need people who understand the difference between SEO and Local SEO.
Listen, you need an SEO firm that knows how to get a local business noticed online.
That’s where we come in.
Here are just a few good reasons to choose Pearl Lemon.
We specialise in local SEO and spend a great deal of time, ensuring that we remain up to date in a field that literally changes every day.
The truth is, what worked in local SEO last year, last month or even last week may not be working right now.
And we know what works because we spend time researching, testing and just working hard.
A good SEO firm takes the time to listen to their clients and take the time to get to know their business and their brand.
After all, it’s hard to market something you don’t understand.
And yet some SEO companies try to do just that.
We’re not one of those companies.
This means everything we do to boost any Barnet business’ local search presence is fair and above board.
We don’t make use of black hat SEO techniques or even grey hat ones.
The trick is knowing what makes Google mad, and we ensure that your business’ SEO plan never does that.
The bottom line is you can’t afford to not have a good local SEO strategy in place.
So, what are you waiting for?
Contact us today to get your free SEO audit.