A Grey Area

A Grey Area?  A Look At Black Hat And White Hat SEO ___________________________________________________________________ Making your site visible – and keeping it that way – is where it’s at in 2020. If you want to have a chance at reaching page one of Google you need SEO. That being said, not all SEO is good. There…

Growth Hacking SEO and marketing in 2020

Kicking off this decade with a BANG and I’m going to dig into some insights on some top trends for SEO and Growth Hacking tools for 2020. SEO is critical to maintaining a high rank on search engines. Growth Hacking is becoming more of a necessity for business owners to know what to do and…
SEO Audit

The Ultimate Guide to Doing an SEO Audit

When most people hear the word audit they naturally get pretty nervous. Perhaps they are envisioning men in black sunglasses snooping through their financials looking for an error that can land them with a huge fine or worse. Luckily an SEO audit isn’t scary at all. In this ultimate guide, I will be taking you…

Pearl Lemon SEO Tools Review: LongTail Pro

Long tail keywords. LTKs. They are hugely important in 2020, at a time when search is far more intelligent than it was 15, even 5 years ago and advances like Google BERT mean that search bots have a much better understanding of both natural human speech and user intent. Google BERT has elevated the ‘intelligence’…

Pearl Lemon SEO Tools Review: BrightLocal

In the world of SEO, local SEO, which for some businesses, is, sadly, frequently overlooked. Which is more than just sad, for a business that relies on local customers only – restaurants, bars, all kinds of service businesses etc – it can be a SERP rankings killer. Why? Optimizing a local business’ presence for nationwide,…
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