SEO for Wedding Planners
You can expect that modern engaged couples will use a search engine to find a wedding planner. Will they find you when they do? The goal of SEO for wedding planners services is to move your business higher in search results, so that yes, they will.
You need to be easy to find when someone is looking for wedding planning services in your area. You’ll lose business if you ignore SEO for wedding planners today, and couples will go to the competition instead. Are you prepared to make a change? Here’s how to do it:
1. Find the Right SEO for Wedding Planners Provider
The algorithms used by search engines are notoriously difficult. Furthermore, they are always changing. It’s a lot to handle, especially if you’re organizing weddings for your clientele. That’s why working with a professional wedding planner SEO agency makes sense, as their industry professionals can put their expertise to work for you, while you get on with the things you are best at: planning the perfect wedding.
2. Brainstorm the Right SEO for Wedding Planners Campaigns
You’ll want to create a specialized SEO strategy for targeting your ideal customer base with the support of your SEO for wedding planners agency.
When you choose to work with Pearl lemon, to identify what keywords and terms to focus on in content development, your SEO team will research competitor wedding planners as well as popular, effective and relevant keywords and keyphrases to target.
But that’s not all. They will also strategize with you on website design and technical make up to ensure that your site is correctly set up to draw maximum visitors of both the search bot and human variety. The following are some services that may be beneficial to you that, as a leading SEO for wedding planners provider, Pearl Lemon can offer.
Technical SEO for Wedding Planners
The process of ensuring that your website is compliant with search engine criteria so that it can be crawled and indexed without issues is known as technical SEO for wedding planners. A technical SEO audit’s main purpose is to evaluate your website’s current SEO and identify which elements need to be improved for a consistent online experience.
User expectations have shifted drastically over time, and search engines have become more advanced. According to Statista, there are currently about 3.5 billion smartphone users worldwide. Because of the tremendous increase in smartphone usage, Google has released an algorithm update that prioritizes site performance and mobile experience when ranking websites.
Google now penalizes websites with poor structure, slow page load times, and odd redirections. These technical SEO flaws, if not addressed, could result in a significant decline in search rankings and organic visitors. Because the top organic search results receive roughly 35% of all clicks, a drop in ranking might be disastrous for your wedding planning company.
Keyword Optimized Content That Engages
You want your business to show up in search results when a bride enters terms like “wedding planners (city)” or “(city) wedding planning services.” However, unless you have content that includes those terms, search engines won’t realize you’re relevant. Your SEO for wedding planners company can conduct extensive market and keyword research to find the ideal keywords to target.
That’s not all we do at Pearl Lemon, though. Keyword stuffed content won’t rank, as search bots look for valuable content that provides the information users are looking for. Creating that content is an art in itself, but one that our content writers have perfected. They will create informational, engaging content that appeals to both bots and humans that still also make prudent and effective use of those all important keywords and keyphrases.
Backlinking That Boosts Your Website
While on-site optimization accounts for around half of SEO, off-site optimization accounts for the other half. Links from other websites to yours are noticed by search engines; the more high-quality links you can get pointing back to your site, the better.
That last sentence really is the key here. Some SEO for wedding planners providers will promise to get you tons of backlinks fast, but those backlinks will be from poor quality, spammy sites and some of them may even be bought and paid for.
Both of these tactics will do nothing to improve your website’s search engine results rankings for longer than a few weeks (maybe) but they will put it at serious risk of attracting a Google penalty, or, worse still, your site being removed from their index altogether. Google (and other search engines) like to see backlinks, but only high quality ones, and they react quickly and badly when they realize a firm is trying to ‘game the system’ with spam and paid backlinks.
Getting high-quality backlinks calls for hard work and the right knowledge, which is why less scrupulous SEO for wedding planners don’t take the time to even try to obtain them. Instead, they take your money but are long gone by the time all the negative effects of their work begin to have an impact.
3. Monitor and Adjust Your SEO for Wedding Planners
A skilled SEO for wedding planners provider will not only build an SEO strategy for you, but will also implement it and track its progress. Your SEO techniques will also almost certainly need to be altered over time to keep up with changes in search engine algorithms and/or to improve your ROI. You save time and energy by not having to figure out specifics on your own because you have a professional partner managing your SEO efforts right by your side.
Are you ready to employ SEO for wedding planners to help you grow your wedding planning business?
Are you looking to increase traffic to your website in order to generate new leads and phone calls to your office? Are you interested in working with an SEO firm who are in it for the long haul and won’t disappear overnight or employ shady tactics to get temporary results? Contact Pearl Lemon today and let’s start talking about just how our services can help boost yours.