SEO for Jewelers
As a jewelry business owner, you’re probably aware that having a website is not adequate. You need to make great use of search engines like Google to boost sales and in-store visits. Is your website a top search result when you search for jewelers near me or jewelers in (insert your city’s name)? If it isn’t, you’re almost certainly losing business to those competitors above you. This is where SEO for Jewelers and, more significantly, collaborating with an SEO provider who specializes in SEO for jewelers will pay off.
What is SEO for Jewelers?
We work with jewelers on their search engine optimization campaigns at Pearl Lemon, and we achieve results. Our SEO for jewelers solutions supports you in planning, positioning, and optimizing your website so that each page appears on the first page of search engines such as Google, Bing, and Yahoo.
Bots are used by search engines like Google and Bing to crawl the web, moving from site to site, gathering information about those sites, and indexing them. Consider the index to be like a big library where a librarian can find a book (or a web page) to assist you in finding exactly what you’re looking for.
Then, using hundreds of ranking criteria or signals, algorithms examine sites in the index to decide the order in which they should show in search results for a given query. The librarian, in our library analogy, has read the entire library and can tell you which book will provide the answers to your queries.
SEO success factors can be viewed as proxies for user experience factors. It’s how search bots determine how well a website or web page can provide the searcher with the information they’re looking for.
You can’t pay search engines to gain higher organic search ranks, unlike paid search ads, therefore SEO experts must put in all the effort. This is where we can help.
Why Not Use Paid Ads Instead of SEO?
It may appear like paying for PPC – the paid ads that appear at the top of search engine results – is a faster and easier option than spending so much time on search engine optimization, but the continuing cost of sponsored ads quickly spirals out of control. You’ll eventually feel like you’re wasting money on web marketing with no real return on your investment, at least not a positive one.
To avoid PPC advertising disasters, you’ll need to plan ahead of time what people will do after they click your ad. They typically want to see a “landing page,” which is a single page with a lot of information that describes everything about the product or service you just tempted them into clicking to learn more about. And if that’s not what they see, most of them will quickly click away again.
Building an engaging, informative landing page is a more advanced SEO approach that calls for the use of the best content, the content made up of what you’ve uncovered during the basic SEO optimisation process.
So, before you spend money on Google, Facebook, or Instagram ads, you need to optimize your website to make it the best it can be.
Why SEO for Jewelers is So Important
SEO for any website isn’t easy, but SEO for jewelers can be particularly challenging. The rise of online shopping has opened up new markets for jewelers, but it has also led to, as we’re sure you are aware, more competition than ever before too. SEO for jewelers, when done right, can provide the edge a jeweler needs to beat the competition, whether they operate a bricks and mortar store, an online jewelry business, or, as increasingly the case today, both.
What Do You Need to 'Rank' For?
If you want to outrank your competitors in search, you’ll need a website that is better optimized than theirs. It sounds simple right? Unfortunately it’s not.
The themes, content, keywords and keyword phrases you choose to target determine how you rank. It will be tough to target popular words like “engagement rings” because that keyphrase is targeted by thousands of jewelers all over the world.
Experienced SEOs, like those who make up the Pearl Lemon SEO team know how to find, and make use of, keywords and keyphrases that can be successfully used as a part of an SEO for jewelers campaign that you can ‘rank for’ in the SERPs results that will attract not just the interest of those knowledge hungry search bots but of your target audience as well.
SEO for Jewelers: More than Just Keywords
Effective keyword research is just a small part of the SEO or jewelers process. Using those keywords effectively is another big part of the puzzle. Modern search algorithms are looking for the most useful, the most informative and the most accurate information, and creating that is an art in itself. One that the content creators on our team have mastered.
SEO for jewelers also involves technical SEO. To be considered ‘useful’ by search bots your site needs to be fast – consumers hate waiting and so do bots – secure and easy to navigate. Technical aspects of your content – meta descriptions, URL structures, images names and sizes and more – must also be optimized for SEO.
Then there’s offsite SEO for jewelers. Off-site SEO is a catch-all term for any off-site activities aimed at enhancing a website’s ranking in the search engine results pages.
Off-page SEO optimization is more than just getting links, contrary to popular opinion. There are numerous strategies that can be implemented to offer your internet business an edge over the competition. Off-page SEO can increase your site’s domain ranking in the eyes of Google and other search engines for years.
External optimization, according to many industry experts, is even more important than internal or on-page SEO. However, we at Pearl Lemon continue to believe that both are vital for SEO success, and we give both the attention they deserve.
Get Started with SEO for Jewelers Today
Ready to harness the power of SEO for jewelers? We’re ready to help. Contact us today and let’s talk about just how the experts at Pearl Lemon can help you.