As a business leader, you know that your company’s growth is measured by how you strategize and leverage your product or service to your customers. While all leaders want their products and services to be great and speak for themselves, it would be unwise to think that your company will reach success without proper messaging and tactful brand awareness.
Effective marketing is the thing that will help you stand out and gain the reach that aligns with your goals. If you want to stay in the know about the essential marketing blueprints and worthwhile strategies to help you take your business to the next level, read books by those who have gained the success you desire.
Let’s explore the 11 must-read marketing books in 2023 to ensure you master the keys to generating the outcome you’re looking for.
Influence Is Your Superpower by Zoe Chance
Crisis Ready: Building an Invincible Brand in an Uncertain World by Melissa Agnes
With reward comes risk, and with risk, there will sometimes be a need for damage control. Running a successful business is never without its hiccups, but if you want to establish brand awareness that stands tall in its resilience, Melissa Agnes, an international crisis management specialist, is someone to learn from.
If you want your company to be able to weather any storm, you need your business to be secure and ready for a crisis before it occurs. Know the tools and comprehensive information to create a communication dynamic that prevents you from ever feeling like you don’t know how to mitigate an emergency.
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch
This is the book to read if you want to create consistent growth with clients who stick with you for the long-hail. To have lasting relationships with your customers and understand how to keep clients achieving their goals infinitely, you need to turn your focus onto them. John Jantsch begs you to throw away the question: “How do I succeed?” and instead ask yourself: “What will it take to ensure my clients are successful?” and see how it makes all the difference.
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall
Powering Content: Building a Nonstop Content Marketing Machine by Laura Busche
Everyone needs a content management guide, and this is the one. Whether you’re just starting out or looking to make a transition to expand your business, this book offers real experiences and insightful exercises to help you not only hone your messaging but understand aspects of design and visual appeal.
It’s important to engage your audience with core branding themes and consistent messaging that captivates them right away and helps you optimize your content’s creation and management.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley
No matter what platforms you use to market your business, you are writing copy for that platform. Websites, social media, advertisements, they all require you to, well, write. You may be a business leader who does not feel confident in generating content in this way, but this book easily helps you learn the practices that will improve your clarity and engagement. For marketable, well-written, and concise content that connects to your clients and keeps you growing, let Ann Handley show you the ropes of the writing game.
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Sean Ellis and Morgan Brown
This book shows that regardless of the industry you specialize in, there’s a way to set measurable goals, experiment, prioritize, and implement that process consistently over time so your business is always on the up and up. It helps you run a data-driven business that doesn’t feel overwhelming, and their growth cycle is not only well explained but backed with inspiring examples that provide a fresh perspective you can connect with. The book takes you through the stages of growth so you can use it as you progress, providing a scientific method that strengthens your business brain power.
Blue Ocean Strategy by Renee Mauborgne and W. Chan Kim
Hooked: How to Build Habit-Forming Products by Nir Eyal
Every business leader wants their product or service to be something that customers can’t get enough of. So much so, that it becomes a habit for them to continue to work with your company. Learn the principles of persuasion with Nir Eyal, a video game and advertising expert whose knowledge about the digital world will help you gain the tools for hooking and catching your ideal clients. It talks about what triggers customers, why they take action, what the reward you provide is, and how to keep them returning to it.
The world of advertising is complex, but having access to reading practical advice, research, and testimonial from other leading business owners exposes you to different points of views and perspectives. It helps you develop your business model in a unique way that is not limited to one set of ideas. Effective marketing is always going to be crucial to your business’s success. Make it a priority to remain present on new ways to grow.