Making a Big Impact with Local SEO London
SEO, search engine optimization, is a set of practices and strategies employed to increase the visibility of web pages in organic search results.
A good SEO strategy can help drive and increase the quality of traffic to your website, ultimately leading to sales. Check out and see if Pearl Lemon is the best agency for you!
What is local SEO?
As you would guess from the term, local SEO is a digital marketing service meant to help businesses appear at the top in local-related searches, especially for users within proximity of the business.
E.g., local SEO helps businesses rank for the search query “near me” in searches.
“Any brand or business that has a physical address and serves a geographical area can benefit from local SEO.”
Many businesses can get into the three search results, but the answer lies in understanding what local SEO is, how it works, and how you can use it to your advantage.
If you are looking for advice and assistance with improving your SEO, Pearl Lemon style=”font-weight: 400;”> can help. With over twenty years in business, Pearl Lemon is a London-based SEO agency offering bespoke SEO services to boost your online visibility.
But to understand what local SEO is, you need to know how Google works first.
When you put a search query into Google, it checks the patterns of various web signals, or ranking factors, before it returns with a list of relevant results that match your query.
You need to understand that Google doesn’t carry out a live search each time someone types something. It instead searches from the stored copies of all sites it discovered.
This copy is known as the Google Index.
To configure the index, Google uses small programs known as “spiders” to crawl the web. As web content gets crawled, it’s stored in Google servers, and the index is built.
These spiders are constantly crawling trillions of pages at lightning speed, ensuring the index is up to date, and that new sites and connections are discovered quickly.
Local SEO is a different model.
After analyzing user behavior during trillions of searches, Google figured out that many people seek certain businesses and need results within their local area.
That’s why in Google local search algorithms, there’s a proximity factor.
Google considers your location when you search with local intent(local keyword), especially when the searcher doesn’t include a city or “near me” in their search.
Let’s say you are at work and you want to have lunch delivered; you can start by googling “food delivery,” and it will show a list of locations near your office in the SERPs.
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Why your brand needs our local SEO services
Surprisingly, local SEO has been around for years. However, it was limited to only those using their computers.
But with the recent growth in mobile internet access, mobile search has boomed, making local SEO a requirement for any business offering local products and services.
When you work with us at Pearl Lemon, our local experts will ensure that your business is seen by more of your local target audience through our local SEO services.
How local SEO can grow your business
Local SEO is a highly targeted approach to marketing businesses because it positions your websites to be seen by your local customers. If your business has a local clientele or customer base, then local SEO will benefit you.
You might not realize that your business could be using local SEO to draw in more people from outside their local area.
This is precisely true for businesses in the catering and hospitality business, where non-local visitors search from elsewhere before coming to your area of business.
There is no better time to boost your ranking with local SEO and stand out from your competitors than now. Hiring a local SEO consultant like Pearl Lemon can help you grow your brand while attracting more targeted customers.
Benefits Your Business Can Gain from Local SEO.
#1. Local SEO helps your business stand out from the crowd, and it drives more traffic to your business through online leads, most of which are people searching for services or products you offer, which is likely to give you a high conversion rate.
#2. Local SEO helps manipulate people’s decisions in favor of your brand. People will most likely trust your products and services if they have as much information about you as they can before physically visiting.
#3. As a local business, you have the opportunity to appear within both the main organic search results and local map pack at the same time. Local SEO helps you know what challenges you should focus on to make your efforts as effective as possible.
#4. Local SEO helps you optimize your metadata to get the best out of it through localized content and local page building for all your locations( especially if you have multiple location businesses).
You can include valuable business information like:
- the addresses,
- phone numbers, and all.
#5. Locally based factors like having business listings in Google my Business, local citations, and review signals published by your local customers, when taken into action, can positively increase your rankings.
SEO tools and strategies focused on local search can help you:
- develop local-oriented SEO audits
- developing keyword research focused on your local audience,
- building citations,
- managing Google my business listings/business profiles,
- monitor inclusion in local packs and google posts.
Who needs local SEO?
You will know that your business needs local SEO services if it’s in:
- The hospitality industry (this includes hotels, restaurants, cafes, bars, etc.)
- The medical Practice. It can be hospitals, clinics, pharmacies, doctors, and all.
- Law firms- solicitors, barristers.
- Local services, for example, hair salons, fitness centers, florists, accountants, etc.
Some Of Our Clients
What will Pearl Lemon do for you?
It is estimated that about 86% of consumers use a search engine to find local businesses, and 76% of local searches result in a call.
At Pearl Lemon, our team of experts will ensure that your business is seen all-around your local target audiences. We will assess your site for completeness and recommend improvements for your SEO and overall ranking.
Our audit will tell you exactly how we can help you improve your site and create a custom-tailored plan for your business, boosting traffic and click-throughs.
We utilize various tools, techniques, and strategies to improve your local presence online as a local SEO agency.
Some examples of our services include local link building, local citations, website optimization, and claiming your “google my business.
Here at Pearl lemon, our local SEO experts will create a bespoke results-driven strategy to improve your SEO and help boost your conversions.
Best of all, we are recognized as being one of the top local SEO companies by Clutch’s Leaders Matrix, and we are proud to be acknowledged as 1 of 15 global market leaders in SEO out of 11,932 firms.
Almost everyone recognizes our ability to deliver excellent results to our clients.