Conduct An Effective Recruitment Campaign With Google Ads For Recruiters
As an expert recruiter, one of your most delicate decisions will be to use Google Ads. This advertising platform not only aids in locating potential customers for your recruitment company but also enables you to increase your reach even on a shoestring marketing budget.
But unlike other internet marketing tactics, Google Ads for recruiters is not a miracle cure that can magically increase your job listings overnight. However, this is something that many newbies don’t realise.
It would be best if you put forth work, dedication, and a decent bit of trial and error to attain the outcomes you want.
This is where Pearl Lemon comes into action. We help you fully comprehend how everything operates so that your perseverance and effort are worthwhile.
With our experienced google ads specialist team, you can skip all the tedious SEO labour and get immediately to the top of applicants’ job searches.
Contact us to get started!
Role Of Google Ads In Recruitment
When using Google Adwords, an HR professional will be aware that businesses have the opportunity to include a sponsored post.
Using keywords to identify talent and qualified candidates is a need for Google Ads professionals running job search ads.
Following the bid per click, they also need to set up a budget.
The search engine won’t request payment from a Google Ads expert until an applicant clicks on the ad because it functions like a bidding procedure.
Our digital marketing experts are here to help you with that. Reach out to us to learn more.
We Help You Identify Appropriate Keywords
The right keywords and text ads are the foundation of an effective pay-per-click (PPC) campaign. The visibility of your adverts in google search results is increased by using the appropriate keywords. However, this is just one of the difficulties recruiters experience while using Google Adwords.
Start your PPC campaign with Pearl Lemon. We conduct keyword research to determine the terms or keywords you should use. We locate the keywords job searchers use to find you on the web. We choose the term(s) from this list that relates to your company the most.
We implement Google’s Keyword Planner to determine the relevant term(s) to bid on and include in your google ads campaign.
Learning exclusively about your target demographic is also beneficial. Make personas for suitable candidates and research their online behaviour before posting your job offer. You can learn what fascinates your potential customers by doing this, which will help you create adverts more effectively in the future.
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We Use Landing Pages To Increase Conversion
The landing page is essential for effective Google advertising. It is because the search engine giant takes into account both the content of your advertising and the landing page to which they direct talent when evaluating the search ranking of your adverts.
Here’s how we resolve this obstacle. Instead of just sending your viewers to your site, the Pearl Lemon team makes a specific landing page for your recruitment website. We then monitor and ensure your landing page has pertinent keywords and accurately portrays the ad’s content.
It indicates that the landing page should have the words “graphic,” “designer,” and “England” if the advertisement has the search terms “graphic designer England.”
We work towards increasing the number of times Google displays your advertising by making sure your landing page corresponds with your ad.
Informing job-seeking candidates that they are on the correct website also helps to avoid confusion among those who clicked on your ad. Basically, we help with your employer branding.
We Write Excellent Google Ad Copies
Writing compelling and engaging Google advertising can be difficult due to character constraints. Despite this obstacle, Pearl Lemon can help you make it work, so don’t let it bother you.
We fetch the right keywords to use in your Google Ads to increase their effectiveness. Remember also to include the display URL.
Users prefer to click on the ad if they know what the advertiser sells. To increase your click-through rate, we display the URL to give job-seeking candidates a general picture of your organisation.
We Work On The Anticipated Click-Through Rate
The click-through rate of your advertisement increases each time someone views and clicks on it. It decreases every time they fail to.
As expected, Google takes very well to a high click-through rate as a sign that your advertisement is valuable to users. There are numerous strategies to raise click-through rates, but one of the ideas that the Pearl Lemon team works on is search queries to advertisement text matches.
When a job seeker sees their search query in your advertisement, i.e., the words they wrote in the search box in the displayed adverts, they are far more likely to find it helpful and click on it.
We Track Your Performance
Tracking success seems to be the easiest yet most underappreciated problem that organisations have when utilising Google Ads for recruitment marketing.
As was already indicated, success is frequently only realised using this marketing platform after much trial and error. Hence, it helps to make the required adjustments to get better results, and you must understand what you’re doing incorrectly.
Monitoring your performance is essential due to this. We identify the ads that bring in the most traffic and aren’t by using Google Analytics and other analytic tools.
At Pearl Lemon, we manage a more effective Google Ads campaign for your recruiting company by keeping track of your progress and identifying your weaknesses.
Use Google Ads For Recruitment
Google Ads must be a feature of your paid recruitment marketing plan, given the popular search engine’s popularity and authority. Furthermore, there are several potential ways to draw in qualified talent leads because this niche recruiting market is underutilised.
Also, keep in mind that investigating this new area need not be a source of fear. You might be astonished to see how simple Google Ads is!
You must educate yourself and keep refining your tactics to get more remarkable outcomes with Google Ads and overcome the difficulties that recruiters frequently encounter.
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The simplest form of Google Ads is a straightforward tool. You inform Google of the terms you want your advertisements to appear for and the price you want to pay for each click.
Google conducts an immediate live auction between your business and competitors when users type in the terms you wish to display an ad for.
Whoever has consented to pay the most for a click receives the top slot, with the other spaces going to the persons placing lower bids.
An effective job advert should accurately represent the position being filled and be able to draw in potential candidates.
Producers should employ a range of recruitment channels, including print and online recruitment, to increase their chances of success.
Recruitment marketers bid to have their adverts appear online on the paid search marketplace known as Google Ads.
It is possible for these advertisements to show up on websites, mobile devices, and search engine results pages.
Since it allows them accessibility to 80% of the best prospects and applicants online, it also serves as their most potent edge as a recruiter.
The Ads network offers the chance to be viewed on various internet platforms. There is versatility in the placement of adverts thanks to the range of forms, including:
- Google Search;
- The audience’s favourite websites;
- Mobile devices and phones.