Pearl Lemon - SEO Agency London

Sell More Properties When You Use Google Ads For Real Estate Today


Pay-per-click advertising, also known as PPC, is one of the most acceptable ways to drive immediate traffic to your real estate website. To succeed, you only need the appropriate tactics.

Theoretically, nothing is more intriguing than having your advertisement appear on the top page of Google and be seen by those looking for a new house.

As a PPC strategy, Google Adword is the most well-liked advertising platform, which allows you to be assured with your ad spend if you are a realtor, real estate agent, or a homeowner trying to attract the ideal purchasers.

At Pearl Lemon, you get access to our tried-and-true Google Ads techniques that realtors can use right now to increase their ROI and generate revenue like never before. 

Get in touch with us to increase your sales drastically!

Here’s Why Our Experts Love A Google Ad Campaign

Google Ads operate similarly to an auction. 

You bid on particular keywords to cause your ad copy to appear when you want it to be seen by your target market. However, you don’t have to spend more money than your rivals to rank highly in search results.

One of the many variables that Google considers when determining the ranking is the bid price. The Quality Score also impacts your ranking. 

When visitors search for your keywords, Google rates the whole customer experience that your advertising and landing pages offer with a Quality Score. Your clicks and acquisition costs will decrease with an increase in your Quality Score.

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Increase Your Quality Score With Pearl Lemon

At Pearl Lemon, we create a strategy that aligns with your business goal and can bring you success. Here are some of the points we consider while working on google ads for real estate:

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Click-Through Rate

We include pertinent keywords to increase your ads’ predicted click-through rate. 

We focus on increasing the size and detail in your ads to make them stand out by adding ad extensions, writing pertinent headlines, and using the maximum number of characters for each title and description line.

Relevancy Of The Ads

We develop focused ad groups using long-tail keywords to make your google ads relevant to the search query. 

We include your keywords in each advertisement, just like the anticipated click-through rate.

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Optimising The Landing Page

We ensure that the page brought up when a user clicks on one of your advertisements fits both the ad group and the user’s search query. 

We optimise it for users to browse around your website’s pages, making it easier for visitors to find information like how to schedule a showing, where to find the contacts page, or how to scroll through other comparable properties to the one they are seeing.

Features That Enable You To Get More Sales

Reach The Right Buyers By Using The Geo-Targeting Feature

Geo-targeting is the first Google Ads tactic you can use. 

To offer the best possible user experience, Google seeks to place pertinent adverts in front of internet searchers.

When setting up your Google Ads ads, you should target particular geographic areas, technological platforms, and homeowner demographics.

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Each place you target should have a campaign so that when you come up with keywords and write ad copy for the campaign, they will focus mainly on that location. If a particular location is mentioned in an advertisement, people are more inclined to click on it.

We also help you cut the cost of your advertising by removing those not interested in purchasing a house in your market with the help of Geographic Targeting.

At Pearl Lemon, we include Google ads geo-targeting function to address the localisation issue and stop your ads from appearing in the wrong places.

An Immense Keyword Research Feature For Better Exposure

We make long-tail keywords our primary concern when creating a Google Ads account for your real estate company. 

Note: Search terms with three or more words are known as long tail keywords and are often used to locate houses in a given location.

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Understanding the terms people use to locate your advertising to develop a solid long-tail keyword strategy is essential. Thus, we conduct extensive keyword and market research using google analytics.

While these procedures are crucial for your success, many otherwise experienced and strategic realtors overlook them, resulting in a massive loss in your real estate marketing.

Our experts concentrate on developing long-tail speciality keywords that can benefit you by carefully planning your campaigns around such text strings of text. To do this, they thoroughly research how a potential customer use search engines to locate the assets you have to offer.

The Best Ad Extension Feature That Will Make It Easier

We employ a variety of extensions in your real estate advertisements in addition to generating good ad material. Ad extensions have several advantages, such as:

  • Make your adverts more noticeable in SERPs;
  • To get your viewers to click on your adverts, provide them with more helpful information;
  • It brings your rivals’ rankings down;
  • It provides you with additional options to describe the advantages and qualities of your real estate company.

Realtors should consider Google Ads since you can utilise ad extensions to increase engagement and improve online visibility. You can employ a variety of extensions to increase brand awareness or CTR (click-through rate) and conversions.

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Work On Your Google Ads With Our Experts

Until now, there has never been a better opportunity to employ Google AdWords in generating interest from potential purchasers for your property listings.

Industry competition is fierce in real estate. You, therefore, need a steady stream of high-quality leads that you can turn into customers.

You don’t need to worry about gaining traffic and organic search results and wait for months.  With Pearl Lemon’s practical Google ads strategy, boost and expand your real estate business.

Contact us today!

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.


What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works


When a user conducts a Google search for a specific keyword, sponsored results called Google Ads appear. You have the chance to possibly reach a sizable audience by showing your google ads campaign to them if you are prepared to pay for it because they are often displayed at the top of the page on organic search results.

In Google Ads, there is bidding. You compete with rivals for the available “real estate agency” on Google. The amount you bid will depend on the term’s search results, volume (the number of people searching for that particular term on Google search), and the number of competing bidders.

Before you choose a bidding strategy for your Google Ad, it’s critical to grasp your entire objective. Most real estate businesses want to concentrate on conversions or clicks.

CPC bidding (cost-per-click) is a better technique if your main objective is increasing your platform’s traffic. In contrast, Google’s Smart Bidding helps you determine which keywords are ideal for your website’s online advertising and lead generation.

Google users are looking for the data they require to buy or sell a residence. You may put your name and website in front of someone already reasonably serious about taking the next step in their house sales journey by the time they find you on Google.

Additionally, by addressing the keywords that are best for traffic and conversion rates (depending on your aim), Google’s optimisation and analysis features can give you an advantage over social network ads.