Sell More Properties In The Area With Our PPC For Real Estate

Usman Jatoi Pro , Deepak Shukla

You’ve seen your reasonable share of real estate market highs and lows, and you’ve battled it out for the previous several years.

Now, you’ve decided to invest money in AdWords to generate your leads, and you need some assistance getting warmed up or progressing.

After all, on average, PPC ads have a clickthrough rate of 11.38%, which is beneficial for your business.

Well, if you need help, you’re on the right corner.

Here at Pearl Lemon, we have the best PPC management services.

Sell more properties as you top the searches and appear on different channels.

Book a call today to learn more.

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Places Where You Can Put PPC

PPC is a powerful marketing strategy. Subsequently, you can place them in various places. Check where your real estate properties can be found:

Search Ads

As the name suggests, search ads are the PPC ads you can place on top of the search engine results page. These are classic ads that you can see whenever you look for something through Google, Yahoo, Bing, or any other search engine. These are especially beneficial for real estate marketing since they direct you to a specific market at precisely the right moment when they start searching for properties you sell.

Shopping Ads

Shopping ads are product-focused adverts that can also appear at the top of a search engine results page (SERP). It can also show the price range, seller information, and other photos of the property you are selling. Shopping listings are more typically used for narrow searches like “properties for sale” when several businesses sell the same items.

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Display Ads

Have you ever seen different ads on other websites? That’s what display ads are for. Your PPC listing might appear on other businesses or people’s websites thanks to displaying ads. However, even if this strategy is cost-effective against a large audience, determining the buying pattern of this market is challenging since you cannot determine their particular search pattern.

Video Ads

Shopping ads are product-focused adverts that can also appear at the top of a search engine results page (SERP). It can also show the price range, seller information, and other photos of the property you are selling. Shopping listings are more typically used for narrow searches like “properties for sale” when several businesses sell the same items.

Gmail Ads

These ads show at the top of a person’s Gmail inbox and allow you to reach a particular demographic. The challenge with using Gmail advertising to promote real estate is detecting buyer intent. You may be targeting someone interested in real estate, but that does not mean they plan to buy any properties.

Social Media Ads

As you’ve guessed, social media ads are PPC ads that you can see on social media platforms such as Twitter, Facebook, TikTok, and the like. They are very effective since they reach a broad range of markets online while also being known by many people. It also uses the algorithms collected by social media platforms to identify the best demographic your real estate business will target.


Our PPC For Real Estate

Here are our PPC services that will truly enhance your business value.

Competitor Analysis

Performing a competitor analysis is essential in helping you build a high-performing PPC campaign and identifying markets or niches where you can utilize or stand out. Pearl Lemon examines your competitor’s technique to see what works and where you might get an advantage. We identify your direct and indirect competitors, find the keywords they’re betting on, and examine ad wording & destination pages. You can guarantee that you’ll always be one step ahead of the competition with analytical and thorough reports.

Bidding Research

If you want to get your money’s worth and constantly get results beneficial to your business, you’ll need to manage your PPC bids. Pearl Lemon will assist you in determining the best bid amounts for your campaign so that your business will succeed and obtain the most significant results. Obtain the most excellent pricing on high-quality and high-performing keywords with us.

Geo-Target Improvements

Most searches are relevant to locations because people love to have what they need close to them. For that reason, we can improve your business’s geo-targeting strategy while we run your PPC campaign. Through this service, you can target areas, and people focus on searching for what they need near them.

Ad Placement

You don’t randomly put up your PPCs anywhere. It’s essential to strategize first where to place them because one wrong placement can lead to many lost opportunities. Pearl Lemon will place your PPC ads in the places that most people go to so that you won’t have to worry about your investment flunking.

Are you interested in learning more about our services? You can talk to us.

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Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.

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What Our Clients have said about our SEO Agency.

Here at Pearl Lemon, we can help your company grow.

The engagement has led to an increase in inquiries through multiple channels. Pearl Lemon works closely with the internal team to ensure an effective collaboration. The team is open and transparent, providing a high level of customized service.
Lucy Russell
Director, Winova Properties
The engagement generated eight calls within the first month. Pearl Lemon establishes a seamless workflow to ensure consistent communication. Their professional team is enthusiastic throughout the process.
Leigh Ashton
CEO, The Sales Consultancy
Attendance to the event grew at a rapid pace, and a significant number of respondents gave positive feedback regarding Pearl Lemon’s approach. The team provided recurrent progress updates that clearly demonstrated their impact. Their knowledge and transparency set them apart from other vendors.
Lulu Laidlaw-Smith
VP Events & Sales, Paddington Works
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Stay On Top

To stay afloat and expand your business in today’s highly competitive real estate industry, you’ll need to acquire excellent leads.

Driving real estate leads to your website is the most effective approach to producing leads, and this is where PPC lead creation shines.

While other types of advertising have their own set of advantages, there is no assurance that the target population you are targeting will be interested in what you have to offer.

On the other hand, PPC allows you to target clients when they are looking for a property.

It puts you in the spotlight, giving you a strong presence and the capacity to drive site visitors, resulting in more clicks and leads.

Book a call now so we can start your PPC campaign today.


Negative keywords exclude your adverts from showing non-relevant keywords or keywords that won’t result in a sale. Since you’re an event and want to target the keyword’ trending event’, you might want to exclude negative keywords such as ‘building checking’, ‘fire exits’, ‘elevator repair’ etc., from your choice of words.

PPC targets funnelled traffic through the use of keywords you’ve bid. PPC is also one of the most successful means of digital marketing. Unlike other marketing strategies, PPC does not naively put your ad out there for anyone. In the end, it is more effective since it can convert more potential clients for you. Here at Pearl Lemon, we deliver concrete outcomes for your business. We also do background research on your business and performance to grasp what’s working and what’s not for your business. With PPC and Pearl Lemon, you can have a competitive edge over any rival in the market.

Google considers the highest price you’re ready to pay and a quality score composite criteria. It’s a number composed of various factors, each of which is weighted differently.

  • The past clickthrough rate (CTR) of your keywords, 
  • the past CTR of your display URL, 
  • your account history, 
  • the quality of your landing page, 
  • your keyword/ad relevance, 
  • your keyword/search relevance, 
  • geographic performance, 
  • your ad’s performance on a site,
  • and your targeted devices 

Are just a few factors Google considers for your quality score.

It can be challenging to monitor everything with your PPC campaign because they can span across the internet on different platforms. It can also be hard work if you have no idea how to research good keywords to support your ad. Worst case scenario is that you won’t get noticed by your target market even if you’ve already paid for your keyword. When you entrust your PPC management to Pearl Lemon, you have access to a team of seasoned specialists who will handle everything from ad production and posting to call monitoring and bespoke analytics. At the same time, you concentrate on other elements of your business.

The costs will vary greatly depending on the agency’s location, the number of services done, the experience of the PPC management team, and the ad budgets put in place or decided by you. Standard management fees for campaigns are maybe 1000 GBP or more a month. If you want to know the exact pricing for your business, book a call now.