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Turbo-Charge Your Sales and Leads With Our Services On Google Ads For Business

The marketing world has been dramatically changing, so more and more strategies are being used to promote different kinds of businesses. 

And nowadays, leading advertising platforms in digital marketing are increasingly patronised by businesses to lead the competition.

Google offers a PPC ad strategy called Google Ads, recently referred to as Google AdWords. It enables entrepreneurs or marketing experts to promote their brands online. 

It can help you reach your sales and traffic goals by placing your advertisement on a search engine with over 5.6 billion searches daily. Yep, we know that’s a great number for audience reach.

At Pearl Lemon, we help you outperform the competition by combining and optimising Google Ads that are perfect for your business. 

We guarantee that your website traffic and sales will unquestionably grow since we are a certified Google Partner.

If you’re ready to take on the success journey, book a call with us.

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The Need To Integrate Google Ads For Business

We’re sure you’ve already seen a Google Ad– well, unless you’ve lived in a cave for years. 

This can be seen everywhere. When you’re searching for tourist attraction places, hotel stays, jewellery shops, or maybe when you watch a YouTube video and an unskippable ad comes your way. Those are Google Ads! 

Aside from the wide reach you’ll gain from Google Ads, here are other reasons why several businesses include the strategy in their marketing campaigns.

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High ROI

Google Ads requires marketers to pay only for clicked ads compared to other marketing techniques. You may not have experienced a high return on investment (ROI) with your past or current strategies, but once you optimise your Google Ads campaigns, you can. 

This, however, takes time. You must keep on testing and tracking your campaigns to determine what will produce the best results for your company. 

Google Ads is the ideal tool for this because it offers all the information required to compute ROI, including information on ads clicked, keywords entered, and click costs.

Lead Generation

One of the best strategies for generating leads is Google Ads. Your website or another online property may receive highly targeted, and quality leads if your Google Ads campaigns are set up properly. 

With Google Ads, a company may also target customers searching specifically for what they need. 

This shows that the searches for your company can be customised so that only those interested in purchasing your goods or services are directed to your websites through this platform.

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Explore Your Market

Dealing with customers and learning what they want is much simpler by clearly understanding your audience

Google Ads provides information about client preferences and needs, which is the knowledge that business owners dream of finding but which is typically challenging and time-consuming to gather. 

Customers’ search keywords, location, devices used, and the hours and days of the week they search are all included in this information. This information can modify your offers and marketing strategies so that your money won’t waste reaching customers with no interest in your company.

Types Of Google Ads That Will Elevate Your Business

Now that we’ve learned how a Google Ads campaign will benefit you, we will look into the best types of paid search that might work for your business. 

There are several various kinds of digital marketing. In Google Ads, there are many options to choose from; you just need to evaluate which type of ad campaign suits you the most.

Search Campaigns

In search campaigns, you bid on branded terms and inquiries for text-only advertising. The best use of a search ad is to put your business in front of customers willing to make a purchase. The objective is to find a relevant keyword with high buyer intent and use them as the basis for text ads.

A text ad’s success or failure will depend entirely on the quality of its copy because there are no visuals or extensions involved. Make an effort to write attractive copy that is devoid of cliches. For each ad’s call to action, you should be as specific as possible to pique viewers’ interest.

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Display Campaigns

Display campaigns are Internet or Gmail image ads.

You get access to the Google Display Network with a display campaign. More than 2 million websites, movies, and apps are included there. Display ad emphasizes graphics over text. Strong visuals should persuade users to click.

A display campaign’s primary goal is to increase brand recognition. They work well for presenting your brand to potential customers who are just about to purchase. 

The goal is to show your ads to your target market in a way that piques their interest and compels them to learn more about your business.

Video Campaigns

These are ads that pop up on YouTube. YouTube will be your primary advertisement source when you launch a video ad. You must produce video ads that will play before, during, or following YouTube videos. 

These campaigns work well for reaching the right audience with advertising. Depending on age, gender, and hobbies, you may target a particular audience.

In other words, only users who are likely interested in finding your video advertising will see them. Therefore, launching a video campaign on Google Ads is an excellent strategy to reach your target audience’s eyes.

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Shopping Campaigns

The best option for all entrepreneurs of online stores is to use shopping campaigns. They are the method of running shopping advertising. 

They include a picture of your products, a link to them, the price, and perhaps even a review. You should have a Google Merchant Center account to launch shopping ads.

By providing people with detailed information about the items, you sell before they even click your ad, Google shopping campaigns help in the sales of your goods. You will then be able to monitor the performance of your products over time using retail-focused reporting tools.

Local Campaigns

These types of Google Ads are for owners of physical stores who want to increase store traffic and boost sales.

A local campaign will spread the word about your advertisement via various regional media, boosting its exposure to local users. Local ads will also feature information about your surrounding stores, special offers, and in-store inventory.

You can easily promote your stores on Google’s most popular properties, such as the Google Search Network, Maps, YouTube, Gmail, and the Google Display Network. The rest is already optimised to make it easier for clients to find you; just add a few lines of text, a budget, and some assets.

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Pearl Lemon Professionals As Your Marketing Experts

If Google Ads’ power has convinced you, but you have no idea how or where to begin, don’t worry! Pearl Lemon offers services on Google Ads for business.

We have experts here at Pearl Lemon who will optimise your Google Adwords and register you on Google My Business so people can find you through any Google Search result and even Google Maps.

We help you create your ad text, choose the keywords you want to target, set a maximum budget and choose the start and finish dates for your campaign as part of our process. 

With the help of Google Analytics, we will provide you with relevant ads linked to the peak of your audience’s interest. This way, your ads will only reach customers already interested in your business by buying your products.

Pearl Lemon’s Google Ads management service will assist you in achieving your goals, whether they aim to increase sales, lead generation, brand awareness or ROI

Our experts will do the job for you!

If you’re interested, book us a call today to start your Google Ads campaign journey.

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FAQs

Although Google Ads is the leading online advertising platform, it is also one of the most flexible. 

Small- to medium-sized enterprises often spend $9,000 to $10,000 per month, or $100,000 to $120,000 annually. Additionally, the average cost per click for a Google Ads advertisement is between $1 and $2.

You can, indeed. If you’re starting a small business, you can register for an account and quickly set up an advertisement that will run. 

Your company will appear in Google searches, websites across the nation, and even the globe! 

People will swarm to your website, you’ll be found for thousands of different keywords, and money will start coming to you. 

It is simple to start managing Google Ads yourself, but it is nearly impossible for new users to determine whether they are receiving the best results possible. 

Detailed targeting options in Facebook ads let advertisers reach people based on their demographics, actions, life events, and hobbies. 

The difference between Facebook and Google Ads isn’t always more significant. Your goals, budget, and target market offer different aspects that might benefit your business at different stages.

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