The “secret ingredient” of successful SEO that wasn’t so secret for years was aggressive link building. Sites that wanted to rank simply created sites that were overflowing with spammy backlinks to their primary website.
This strategy persisted under a new MO when socially-based “web 2.0” developed starting about 2005, this time taking the form of socially-based web 2.0 backlinks pages rather than ones that were custom-hosted.
Google realised that people were boosting the search engine rankings of their websites in ways that were detrimental to the general search user experience. Now, any website accused of employing such methods risks having its rating severely penalised.
But when done correctly, web 2.0 link building continues to work well and can be used as a legitimate, successful part of an overall SEO campaign.
In fact, some forms of Web 2.0 backlinks should be categorically regarded as obligatory, while others demand a lot of work to be accepted as valid. In short, the risk/reward dynamics of the web 2.0 linking game changed significantly, depending on how much effort you are ready to put in.
A Fair Warning
Just in case we didn’t make it clear enough in the introduction – and we will keep harping on about this as we go along here – careless, excessive backlinking is not a good SEO tactic. This applies to ALL link building, not just Web 2.0 link building either.
There is no longer a “magic linking bullet” because Google says that every piece of content now needs to be valuable to page visitors. Many websites out there will offer you “150,000 backlinks from excellent sites for just a few dollars a month!”– they are, however, usually advertising things that are more likely to harm than to help, so be wary of parting with your hard-earned cash.
Google will punish you if they believe your website is utilising unethical methods to gain web 2.0 links without providing any added value. We highly recommend for you to remember that.
The famous search engine does not penalise you for having Web 2.0 links. Many of the properties considered 2.0 are valuable, useful ones that an awful lot of people go to in order to be informed, entertained, or engaged, and if your site/business has a place there, then you would be crazy not to build a presence there from branding and engagement points of view, putting SEO aside for a moment.
As a result of all of this, Web 2.0 linking techniques should be viewed as a component of a well-rounded SEO plan and should only be used to the extent that you are ready to put in the work.
If you think that you can make use of hundreds of Web 2.0 links to rank a site/page/article in a few weeks before, nowadays, the tables have turned, and you absolutely cannot do that anymore.
However, for those willing to work sensibly and consistently, Web 2.0 links still offer amazing value and can be very effective, no matter what niche you operate in. And that balance is what we are taking a closer look at here.
What are Web 2.0 Links Anyway?
If you spend any time reading randomly about SEO or search engine optimisation in general, it can get confusing and even disheartening at an unbelievable rate because there are 1,001 different opinions out there – even among those considered ‘notable’ in the SEO world.
You will encounter so many different information to the point wherein the whole practice can start to seem out of hand or too technical. What makes it much more complicated is the fact that there are no formal, written rules for any aspect of it – no Google Handbook, no official roadmap – that can guide you through the technique. Well, we know how hard it is, and it’s understandable for your to lose hope about it.
SEO– effective, efficient, and brilliant SEO – calls for a lot of trial and error, testing, analytics monitoring, more testing and even a modicum of guesswork. It’s really about the trying and less of the learning.
One of the advantages that Pearl Lemon’s SEO clients have is that we do much of that testing on our own properties. Before we deliver it on a silver platter for them, it first went through a rigorous process of doing various things that had an equal probability of success and failure. But let’s get into that a bit later.
Going back to where we were– the question is still at large: what are web 2.0 links?
First, let’s define what Web 2.0 is. Web 2.0 is identified as any website or application that capitalises on using user-generated content for its audiences. It is commonly identified with its unique structure for expanded connections, increased networking capabilities, and teamwork and interaction.
Collaboration among Internet users, content providers, and enterprises is one of the most significant differences between Web 2.0 and the traditional World Wide Web (WWW). The original method of posting data on Web sites was for users to view or download it. But with Web 2.0, that’s not the case. Web content is now subject to more user input and, in some cases, is controllable in real-time.
An example of Web 2.0 sites would be WordPress, YouTube, Pinterest, Tumblr, and the like. Most likely, they are platforms that allow people to post whatever they like.
Now that user-generated content is much more prevalent, it also became a pathway for link building to prosper. This is where the birth of web 2.0 backlinks came from.
Backlinks from web 2.0 sites are links that are created when you create an account and post content with links in it. Using Web 2.0 backlinks, website owners can control the content and links pointing to their sites.
The best way to get backlinks from Web 2.0 is through web 2.0 links, which are effective for keywords with low to medium competition. Your first step thus should be to analyze competitors’ backlinks. The authority and trust of web 2.0 sites also make web 2.0 a good fit for you because you are piggybacking on them.
The majority of web 2.0 sites allow you to set up a customised website for backlinking and branding purposes for free. It is very easy to set up a website like this without incurring any link-building overhead costs. Not to mention, alot of web 2.0 sites have high DA or domain authority– a metric that measures quality and trust based on incoming links.
Although your web 2.0 won’t benefit directly from this high DA score since it’s built on a subdomain, the DA score will still help you increase your web 2.0’s individual page authority (PA).
The first time you make your web 2.0 page, your authority score is expected to be 0. Yes, that sucks a lot. But that’s why web 2.0 backlinks are awesome. Your PA can be greatly increased with just a few powerful backlinks on your roster. Just 2-3 good backlinks to the web 2.0 site are often enough to raise its PA from 0 to 20 or higher.
Think of it like a new business that doesn’t have any customers yet but does have a good reputation because bigger companies are partnering with it and supporting its products or services.
However, let us give you a tip about web 2.0 backlinks. Although they are quite charming to an extent, you must not solely rely on them.
Web 2.0 backlinks are links you organically get from bloggers or writers that are within your business sphere. For instance, if you are working with a finance-related blog, have your own website or domain, and have started building your backlinks, it would be beneficial for you to acquire a link from a similar or related blog that talks about money.
Why Does Google Hate Web 2.0 Links?
Google does not hate web 2.0 links. Google hates spam. It also hates being conned, and years ago a lot of ‘SEOs’ did just that with the backlink stuffing that was accepted as a part of the ‘job’ at the time (there was keyword stuffing as well, but that’s a slightly different topic.)
So they created the now infamous Google Panda algorithm update to try to solve the problem. When that was first unleashed, a lot of websites (including some very ‘big’ websites) were penalised hard. Now this algorithm is a ‘baked in’ part of the Google SERPs rankings (when it was once an occasional unannounced release) and technically those building spammy, valueless links will be penalised (even if it takes a while.)
However, Google does not hate Web 2.0 links. In fact, it expects a credible brand to have plenty of them. A brand without a YouTube channel (a Google property) is almost unthinkable, and the same is true of Facebook, Instagram, TikTok and the kinds of niche communities and forums that exist to provide information, entertainment and networking to a narrower audience.
Web 2.0 Links Are Outdated– Why Use It?
You may ask at the back of your mind– web 2.0 backlinks are outdated, so why should I still use them?
Well, there are a number of reasons for that, but our top reason would be that it still has a great potential effect on ranking your website effectively for the keywords you choose. With web 2.0 sites, you can obtain free backlinks that you can control completely.
With the advent of Web 2.0 sites, users have the ability to create their own pages from within the hosting domain. Posting content, uploading images and videos, commenting, and interacting with your audience are just a few things you can do on your end. As you control the content on your site, you also have the ability to control the relevance of the link you obtain from a web 2.0 backlink.
The majority of web 2.0 sites also have high domain authority (DA). It is possible to pass link equity from authority sites to your own site when you get backlinks from them. Web 2.0 sites such as WordPress and Blogger are a couple of examples of sites with high domain authority.
You can also make relevant backlinks to your site in addition to stealing authority from the host site. Due to the fact that you made the content on the web 2.0 site you own, you can easily make it relevant to the link you’re putting in. As a result, that backlink will have a greater SEO impact.
Other benefits you can get with Web 2.0 Backlinks are as follows:
- Hosting a website for free
- Content control at your fingertips
- Backlink from high domain authority sites
- A large number of links
What Was That Stuff About Testing?
The whole process of effective link building is a complicated one that can become as complicated as many traditional scientific research projects, and this is further complicated by the fact that Google’s algorithm is changing all the time (because the Internet is) A lot of an SEO’s time is spent reading, researching, testing and brainstorming with other SEOs. Or at least it should.
You might recall that we just mentioned the testing we do on our own Pearl Lemon properties and why that makes us different. As a part of the wider Pearl Lemon Group, our SEO teams are called to work on a growing number of websites and brands to help them grow – everything from our sister web companies like Pearl Lemon PR, Pearl Lemon Leads and Pearl Lemon Games to our growing number of physical businesses including Pearl Lemon Cafe, How Matcha and Pearl Lemon Catering.
This means that the Pearl Lemon SEO team has a great deal of scope to test and experiment with almost every aspect of SEO to determine what does and does not work without ever putting a client site at risk (as there are some aspects of SEO that might be considered risky)
That’s something that a lot of companies don’t (and can’t) do, so that allows us to be far more confident in stating that when used properly, and as a part of an overall SEO strategy, any Web 2.0 link building we suggest to clients has the best possible chance of being an effective tactic and not a penalty attracting disaster. In short, we tried it with our own ‘stuff’, it worked, and we are confident we can make it work for our clients too.
The Practical Way of Getting Web 2.0 Back Links
To get the backlink you want– here are 4 simple and practical ways to do it.
Choose A Live Web 2.0 Site
Choose a web 2.0 site that is suited for your business as your first step. Your initial thought would be social media platforms but we want to remind you that there are other web 2.0 platforms, such as Tumblr, WordPress, Medium, Wix, and more that can be very helpful to you too. Choose carefully!
Make Your Accounts
Use various Google Mail accounts while registering for accounts on web 2.0 platforms. If you use your company email, Google can determine if you are referring to your own website. Always provide a mechanism for others to get in touch with you.
Write The Best Content
Any newly created content should, as a general guideline, be thorough, approachable, and interesting. In keeping with that, you must post original content that readers will find useful. To enhance the value of your work, link to more authoritative websites. Don’t simply bombard it with links redirecting to your websites.
Put A Link For Your Site
Everything that’s too much can be addictive yet disruptive. You may think that putting in many links that redirect back to your website is good, but actually, it’s not. You’ll want to link back to your site as smooth and as natural as possible. Limit how much your anchor texts advertise your website. You can also make your anchor text unpromoting by using natural keywords.
How to Do Web 2.0 Link Building the Smart Way
So, based on all of our work, what advice can we offer for building web 2.0 links that will boost your overall SEO efforts, help you rank better in the SERPs for your chosen keywords and even help boost your brand image and recognition as well (and NOT get you penalised by Google?) Here’s a look at the basics that any business/webmaster/entrepreneur can consider getting started with.
Complete Full, Genuine Profiles on 2.0 Websites
Giving your business a social presence on as many pertinent web 2.0 sites as you can is your first step. This step will help direct visitors to more resources about your business while giving you a more thorough and, consequently, authoritative web footprint.
Every business should at the very least have the following:
- A verified page on Google My Business
- A verified business page on Facebook
- A verified business page on Instagram
- A verified profile on LinkedIn
- A Twitter profile
- A Pinterest profile
- A Yelp profile
- A Trustpilot profile
These are just a few examples. YouTube, Tumblr, WordPress.com, Joomla.com, TikTok and many more are all Web 2.0 properties that may be useful to your business for effective Web 2.0 link building.
KnowEm, which automatically checks for a username’s availability on all major social networks, is a handy tool to have while creating your profiles. In order to prepare for web 2.0 link building, this will give you a list of places where you can still create profiles and can help you discover sites your business belongs on that you might not even have known about.
Make sure to include pertinent information about your company and a link to your site or a suitable landing page when constructing your social media profiles. A naked URL is typically your sole choice. On social media platforms like Facebook, though, you can design a real CTA button that directs viewers to your website.
Include a description of your company’s services and what makes them unique in at least 100 words. You can also use special website features to communicate your brand’s narrative in a more interesting and relatable way, like Facebook “milestones”.
It’s also crucial to sparingly sprinkle keywords throughout your profile because most networks feature an inbuilt search engine that aids users in finding what they need. Your brief bio and description should contain them at least once.
For two to three months, make it a point to post on Facebook, Twitter, and LinkedIn at least once every other week. For visitors (and search engine spiders), these early posts provide a solid foundation for your social presence so that they see more than just a blank page.
Additionally, seriously think about launching a blog on your primary domain or using a URL that is close to your primary domain. Given correct keyword usage, the content you publish here can significantly improve your ranking—far more so than excessive back linking—and it can also give your social media profiles regular content to post.
Although none of these measures are classic web 2.0 strategies (we’ll discuss those later), they do serve to tie your company name and any relevant specialised keywords to your main website or desired landing page. Generally speaking, you shouldn’t bother building web 2.0 backlinks until your business has a recognizable social presence.
Start Creating Brand Persona Profiles
You may start building a distinct identity from your brand after you have a social presence with branded profiles on all the major web 2.0 platforms, including Facebook, Twitter, and LinkedIn.
Making a new profile on community websites like Quora, LinkedIn Groups, and other, comparable forums relevant to your field is the easiest method to do this. It’s also a good idea to create a Disqus profile to comment on content.
Although it would be nice to use your own name to increase the appearance of authenticity, these new personal pages should nonetheless make clear how they are related to your business. They shouldn’t, however, use the same email address to register for Google services like Google Analytics and Google Ads or the domain of your website. You need the link to be real, but not immediately apparent to Google. If not, you risk being penalised.
Include profile links to your primary website in the “About” area once the accounts are created. These links can be anchored to keyword material, but you shouldn’t do this more than twice per 200 words. To avoid negative consequences, always aim to establish a balance between subtlety and self-promotion.
After that, go provide answers! Learn how to help others on forums and Quora.
Additionally, you can add your opinion on popular blog posts in your industry. Not just “Good info! “, but rather something thoughtful. Say something like “Jane Doe works for XYZ Company that specialises in these services, which can be found here.” with a link to your landing page after saying “Thanks for the post!”
In summary, this phase requires you to respond to inquiries using a persona that is loosely based on your company. Consider the distinction between a McDonald’s franchise owner sharing recipes and a McDonald’s official page promoting their budget-friendly combos: one serves a useful purpose, the other serves to increase sales. Become the first.
Try to reply to postings that have already mentioned your brand while you’re at it.
The network’s built-in search engine can be used for this. You can also use social media listening technologies like SentiOne or Brand24. This will provide you the opportunity to meet warm prospects, rectify a poor user experience, or debunk any inaccurate information that might be spreading.
Heading Out into Communities (Carefully)
After spending the necessary time and effort on the previous two phases, you can expand your online presence by adding pages that look to be from outside sources but are actually connected to your website. This is the most challenging aspect of web 2.0 link building because this is its often maligned ‘traditional form’ and the form that even John Mueller from Google has stated could be construed as spammy.
You must under no circumstances engage in open, overt selling, the overuse of keywords, or keep adding worthless or vacuous posts.
Instead, you should actually engage with a community by contributing useful content and material that occasionally links back to your website and occasionally advertises your products. For the former, aim for no more than five links per week and two overtly promotional pieces per month.
The simplest websites to sign up with are:
- Additional, unbranded Twitter accounts
- WordPress websites
- Other blog platforms like Blogger
- TikTok
- Niche forums
- Wikis
What sort of content should you be publishing, then, if you are not going to be seen as a spammer? Something that would attract and engage your target clientele! For instance, Sam’s Arizona Swimming Pools might blog on WordPress about pool upkeep and cleaning advice after posting pictures of the best-looking pools on Tumblr. A business coach might blog on efficient production processes or even share horrifying or funny (or both) client experiences. In short, anything your target audience will find informative, funny, or engaging (and if it’s share worthy that’s even better)
Include links to your website or appropriate landing pages in each profile you create that resembles one from a third party. You are considerably less likely to pay the consequences for acknowledging your association as long as you continually provide your audience with engaging, pertinent content.
Web 2.0 Link Building: Where You Need to Be Extra Careful, And When You Shouldn’t Bother At All
Even after being forewarned of Google’s propensity to punish websites, many so-called “SEO Gurus” will continue to advise using ‘blackish’ tactics that can harm your website. Others advocate strategies with a high risk/low payoff potential that would primarily only serve a small number of niches to any old client, just because they are too lazy to bother actually understanding what each client does or offers.
On the other end of the spectrum, there are the whiter than white (and often holier than thou) SEO gurus that advise you to ignore web 2.0 link development. Of course, you won’t have any issues if you heed their advice. However, you would also be losing out on the potential SEO development that web 2.0 links can offer.
This is especially true for small to medium size enterprises who just don’t have the advantages that the big boys do (like already knowing someone at the BBC/New York Times/Insert Mainstream Media Outlet here who can ‘help’ them get a backlink.)
What do we suggest at Pearl Lemon? Use moderation and care in all things.
Keep in mind that even critical, Google approved tactics like keyword optimization can be harmful if used excessively.
Here are the key hazards you need to stay away from when it comes to web 2.0 links:
Making a Wikipedia page is a bad idea for the majority of small and medium-sized businesses, since the community will probably remove the page for a brand that not many people have heard of.
On the other hand, it can be acceptable if you wish to make a new page for a local or specialised interest and mention your business in passing along with a link. For instance, an automobile restorer can establish or enhance pages for local classic car shows. Keep in mind that Wikipedia links are “NoFollow” and are not directly indexed.
Creating several WordPress or social media accounts on the same day — In the era of Google Panda and Pigeon, less is more. Do not launch multiple sites at once to avoid overcommitting yourself. One excellent web 2.0 property will offer you the benefit of higher rankings than twenty subpar ones.
Making countless social media profiles and web 2.0 accounts with nothing on them other than a URL to your website is, to put it simply, a disaster waiting to happen. Fundamentally, it is no different from adding links to thin content, only much worse. It is therefore equally “slappable” in Google’s perspective
Try to grow your follower base in addition to optimising your page and sharing information. A straightforward tactic is to consistently share high-quality information and invite your followers to interact with you by posing questions to them
Want to know a sure-fire way to have Google discover your link-building strategies and potentially penalise you for them? Tracking everything with one Google Account.
If you link all of your profiles to the same Google account, especially if it’s one you use for Google Analytics and/or Google Ads for your most important web property – your website – even if you are only posting the great content we have been discussing here, Google may still decide to penalise you. Why run that risk when it only takes 15 minutes to set up a new one?
I Don’t Have Time for Any of This. How About I Buy the Links on Fiverr?
If you head to sites like Fiverr you’ll quickly find a huge number of listings offering to help you get a huge number of backlinks fast (even though it technically goes against that site’s policies but hey…) Which can sound great, especially as the prices seem very reasonable, and are usually less than an SEO agency – like Pearl Lemon – might charge to help you.
So should you go for it? You are obviously expecting us to say no, and we are, but we can also explain why with more than just “work with us, we’re cooler”.
Here are just some of the reasons NOT to buy links on Fiverr and, if you need help with Web 2.0 links, work with a reputable SEO agency instead (even if it’s not Pearl Lemon)
Quality
If a provider is claiming that they can create XX web 2.0 backlinks fast then, for all the reasons we’ve just explained here, those links are going to be of pretty low quality. To say the least. Good Web 2.0 link building, like all link building, takes time. There are no shortcuts any more.
If you work with us, we focus on a consistent, planned SEO strategy that likely includes sensibly, steadily building Web 2.0 links only when appropriate. It takes longer for sure, but it works better (and we can show you the proof if you’d like us to, get in touch, and we’ll be happy to provide it.)
Understanding
One of the things that has always set Pearl Lemon apart across all of our Pearl Lemon properties is our commitment to getting to know and understand our clients. Heck, even at our coffee shops, we make it a priority to learn what our regulars like as quickly as possible, so we can delight them every time they stop in.
That all started with our SEO business. SEO is never one size fits all. We don’t sell packages, we sell services. The campaigns we create – include any Web 2.0 link building efforts – are planned around what we take the time to learn about each client’s business, their hopes for what SEO can provide for them, and their expectations.
In short, you get a bespoke service, which is something no Fiverr provider can ever offer (or not one we’ve ever heard of anyway).
Accountability
Fiverr providers rarely use their real names, or have contact numbers/social contacts/are willing to be available via WhatsApp, Google etc on an ongoing basis. Which can be a serious issue if things start to go wrong.
If a link that was placed breaks, or a profile that was created is issued a warning (some of the social media sites have been issuing some strange ones recently) the chances that you’ll be able to contact them to help you sort things out are slim to none. Work with us, and we are always available and accountable, and you’ll certainly know who we are.
Longevity
Web 2.0 link building should only ever be used as a part of a larger, ongoing SEO plan that also encompasses other areas of digital marketing and promotion. 99% of Fiverr gigs are a matter of us ‘pay $X for XX links’, and that’s the end of the matter. Back in the day, before Google got wiser and harsher, this kind of thing worked to make SERPs gains, at least for a while. That’s just not the case anymore.
What is the case is that the way you build links – Web 2.0 or otherwise – can make or break your web properties and maybe even your business, so, however you eventually choose to go about it – and whether you make use of Web 2.0 link building or not, do it carefully, and thoughtfully and remember, if it sounds too good to be true – like ‘getting 100 90 DA links in 48 hours’ it almost certainly is.
How Many Web 2.0 Backlinks Should I Have?
As we’ve mentioned, you shouldn’t rely solely on backlinks to get your site or page to rank. So, in terms of the quantity of backlinks you should have, we recommend building from 5 up to 10 web 2.0 backlinks. They should be from different platforms to have diversity and avoid shutdowns from algorithms. This will be in addition to other link-building methods you may have.
Other Link-Building Strategies To Use With Web 2.0 Backlinks
Given that the number of web 2.0 backlinks you may use will be limited, you will definitely need other methods that will greatly work with it– right?
Well, look no further for them because we have it all right here.
Reviews & Testimonials
When you’re someone deemed a leader in your industry, you can capitalise on your fame and take that chance to “loan” some helpful links along with your leadership.
Connect with your business associates or industry-related groups, write reviews of their goods or services, and ask them to connect back to you. They receive a positive review they can utilise for PR, and you receive a hyperlink, so it’s a huge victory for both of you.
Plus, it’s simple to edit ratings or evaluations you’ve previously made that are already published on the internet without a backlink.
How do you do it? Well, simply get in touch with the site owners and request that they add a link to your site in your evaluation of their offerings.
Obviously, you can’t expand this strategy forever, but if you’re a respected individual in your field, it’s a simple way to obtain a few more backlinks.
Infographics
You probably have made one way back in high school or college, and we know it’s somehow old– but infographics are always golden.
They are informative, comprehensive, and easy to make! They’re pretty awesome if you ask us.
Perhaps because of that, infographics often get many reactions, replies, and share on social media. They also have a higher chance of being read than text-focused posts or publishings.
Think of it like a picture book that entices kids to read because of its visuals, and when they are encouraged to read that book, they’ll know that there are other things out there they don’t know about. They’ll get to discover new things– one even might be your website!
Here are some infographics you can use to your advantage:
- In guestographics, you share infographics instead of long posts– it follows a similar idea of doing guest posts. Send your infographics to people in your niche and ask them to feature them on their website, along with a link that leads to your site.
- Just like addresses, infographics also have directories! Several infographic directories exist, so why not use them as well? It is more likely that these sites have high Domain Authority (DA) and provide dofollow backlinks.
Niche Edits
One can say that niche edits work similarly with guest posting. Well, a lot of things are quite similar to the latter. However, there are a few differences we can take note of between the two.
Much like what we do here at Pearl Lemon, guest posts are newly written content a business produces to talk about a topic closely related to another business website and insert their link there. Niche edits, on the other hand, are existing content that is tweaked to smoothly insert a backlink that can redirect to your site.
It is obviously easy to implement since you won’t need to make any new content and convince website owners to publish it. All you have to do is make a few edits, and voila, you’ll have a link.
Niche edits can also come in free or paid, just like guest posts. For instance, several SEO professionals advise webmasters to swap links within their niche or related niche to improve their own websites.
Although it is a useful and cost-free technique for constructing backlinks, you also have the option of paying webmasters to link to you in their content.
However, niche edits are also acceptable if you’re only interested in improving your SEO, provided that they are posted on reliable websites with strong ratings and popularity.
If you happen to get a link from an older blog post, there is a greater chance that you’ll get more traffic and ranking weight since that blog may be an established content frequently flocked by users.
Q & A Websites
The Q & A Website approach lies somewhere in between crowd marketing and the use of social media link building.
When you use websites like Quora or Yahoo Answers, you may respond to different users’ inquiries while also putting a backlink to your site. Those links you put in will be no-follow links, but you can still get some traffic from such websites.
You may benefit from the chance to link back to content from your blog by writing a thorough and informative response. That is undoubtedly quick, effective, and efficient.
In Summary, Web 2.0…
The most affordable backlinks used for niche-based keywords are Web 2.0 links. They can help maximise the leadership and popularity of their hosting domain by focusing on quality. Web 2.0 links must be reinforced by their own backlinks in order to take advantage of this readily available ranking potential.
Alternatives can be used because the level of links required isn’t nearly as high as what would be expected to sustain a major site. This technique is used to boost falling ranks, provide extra keyword connections to pages that are already ranking, and in some situations, help establish a position in a saturated market.
Practically speaking, this strategy is now against Google’s host standards and should be viewed as risky. This is because Web 2.0 can function as a portable personal blog platform if it is created with quality and substantial value in mind. But if you follow what we just mentioned earlier, you won’t encounter any grave problems in the future.
Web 2.0 is quite interesting and engaging to use because its main advantage is quite simple yet effective. When you employ web 2.0 sites, you can target key web assets efficiently with lots of low-cost connections, with the majority of the risk being “buffered” before it even gets to your page.
Should you ever have a penalty suspicion, taking care of it can be as easy as eliminating a few links or focusing on a new buffer site to keep ahead of Google’s upcoming upgrade.
Here at Pearl Lemon, we believe that even outdated techniques, like Web 2.0 sites, can still be valuable for SEO when used carefully because the game is constantly evolving, and it’s always important to think outside of the box.
