Lead Generation Archives

How to Build Brand Trust, Not Blow It, For Your Business

June 20, 2019Deepak Shuklabrand building

Trust. It’s something that any company, of any size, needs to build with its customers, clients and prospects. It’s the cornerstone of a good relationship and a must if you want to build a brand that is liked and respected aka brand trust. For this very reason marketers everywhere are always looking for new ways…

Mastering Cold Email: Goorus Versus Masterminds

October 2, 2018Deepak Shuklacold email, lead generation

As an SEO agency, as is the case for any company, we actively solicit business for ourselves as well as for our clients. And as an entrepreneur for founded the company, I - as in Deepak Shukla - am still heavily involved in those efforts. And what you may not know is that I recently...

The Spam Filter is a Cold Emailer’s Biggest Enemy – Here’s How to Avoid It

September 21, 2018Deepak Shuklacold email tips

Cold email can still be a great lead generation technique (whatever the doubters say) but today's marketers have a big enemy that is getting smarter, tougher and trickier all the time: an email provider's spam filter. So here’s the secret to getting past every single type of spam filter: You don’t. It would be pointless...

A/B Test Your Way to a Better Cold Email Open Rate

September 21, 2018Deepak Shuklacold email, lead generation

Cold email is, to be frank, something of a science. Not a really complicated one, but it does call for experimentation, testing and tweaking to come up with the right 'formula' for success. One of the most frustrating things for new cold emailers is that even after they have crafted what they think is a...