Let’s play a little game. What’s the first thing you think of when I say ‘Michael Jordan’? Basketball right? What about ‘apple iPhone’? Steve Jobs. This automatic association is a result of the successful personal brands these individuals have established for themselves. Your personal brand is made up of the expertise and experiences that define …
Welcome to the first part in a ten-part series that will take a deep dive look at some of the most effective and yet, underused SEO tactics you can leverage to get a jump on boosting your website, your brand and your overall reputation in 2021. To kick things off, we will discuss an SEO tactic that …
Overlooked SEO Boosters Part 1: Interactive Content Read More »
It has been known for a long time that what clients have to say about your company holds more weight than what you have to say about your company, regardless of how fantastic your services are or how authentic your messaging might be. Google has factored them into its local ranking algorithm too, not just …
The Salesforce Commerce Cloud – previously known as Demandware and still referred to as that more often than Salesforce might like – is the Internet platform of choice for some the world’s best-known eCommerce brands, including fashion and sports powerhouses Adidas, Lacoste and Puma. It’s also increasingly the choice of mid-size retailers who are looking for a …
As the popular saying goes, “Only the wearer knows where the shoe pinches”. But who is the wearer, and where exactly does the shoe pinch? Buyer personas provide an answer to this question by addressing pain points and current questions from (potential) customers. Benefits of a Buyer Persona: As a marketer, your ultimate goal is …
As an SEO agency, as is the case for any company, we actively solicit business for ourselves as well as for our clients. And as an entrepreneur for founded the company, I – as in Deepak Shukla – am still heavily involved in those efforts. And what you may not know is that I recently …
Cold email is, to be frank, something of a science. Not a really complicated one, but it does call for experimentation, testing and tweaking to come up with the right ‘formula’ for success. One of the most frustrating things for new cold emailers is that even after they have crafted what they think is a …
A/B Test Your Way to a Better Cold Email Open Rate Read More »
Cold email can still be a great lead generation technique (whatever the doubters say) but today’s marketers have a big enemy that is getting smarter, tougher and trickier all the time: an email provider’s spam filter. So here’s the secret to getting past every single type of spam filter: You don’t. It would be pointless …
The Spam Filter is a Cold Emailer’s Biggest Enemy – Here’s How to Avoid It Read More »