Pearl Lemon SEO Timeline
This is where we discuss your campaign, what you’re looking to achieve and hopefully come to deciding if we’ll work together. We want to ensure that we will be able to help you achieve your business goals, so we have to be sure that we are a perfect fit for you.
Once we’ve discussed everything together we’ll decide on the best plan of attack and work all of your needs into an agreement for us to sign and abide by to ensure your campaign stays on course.
Not as exciting, but now is when we will send over any contracts, NDAs and any other needed legal documents that may be required to sign or create in order to launch your campaign.
Campaign Kick-Off
You’ll be invited to share with us the keywords you want to rank the best at. These keywords will get cross-references with our research findings (competitive/overall keyword landscape analysis). Depending on search volumes and overall potential, we will advise as to which ones are worth investing in the most from an SEO perspective.
As our partnership goes on, we will strategically advise you on the main topics and keywords your content should cover, as well as its length.
These are examples of common quick-fixes we usually start with:
- Execute a link building strategy
- Add ALT attribute to all images
- Increase Page text content
Reporting Structure
Monthly Reporting Worksheet
Instructions on how to read the monthly report
The ranking at the end of each month compared to the previous
Overall change in ranking since the start of the campaign
Overall results drawn from Google Analytics & Google Search Console
Link Building Documentation
The links to guest posts we’ve had go live as a result of the outreach process to achieve high DA/PA “do-follow” links with relevant anchor text back to relevant pages on your site.
Profile creation gives an opportunity to build your branded network and create a powerful interlinking social structure from powerful domains with very high DA/PAs that Google loves and helps you dominate page 1 for your brand name.
Month 1 -
Campaign Setup, Technical SEO, & Initial Link Building
Week 1
The initial days will be spent setting up the roadmap for the next 12 months, through page level keyword targeting and detailed competitor analysis to use as a reference point moving forward and to develop an SEO SWOT analysis for your site.
We’ll use tools like Google Webmasters, SEMRush, and MOZ to analyse the backlinks for your site and the sites of your competitors.
The process of assigning relevant keywords to the different pages on a website based on thorough keyword research.
Setting up Google Analytics and Google Search Console will allow us to know what to act upon by understanding traffic sources, mediums, bounce rates, and identify opportunities for quick wins.
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Simply put, link building is the process of getting other websites to link back to your website.
Week 2
Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content of your page.
We will create a calendar with the topics we’d like to cover on your site’s blog. This content allows us to help more with your keyword targeting, and will provide guidelines for the content team on the topic, timeline, and word count for your blog posts.
We’ll look at your website and point out opportunities for improvement by adding optimised content, identifying the key buttons and forms on the site, set up your business listings, and create a rich branded network (over the first 45-90 days we’ll create over 50 social profiles to create the network for added SEO results).
Week 3 & 4
After examining GA to understand traffic sources, mediums and bounce rates, we’ll identify the different opportunities that can be taken advantage of and set up goals for the campaign.
Optimise <h> tags, image alt tags, content optimization, sitemap and fine tune other details. – Internal linking structure, Responsive/Mobile friendly website, Image optimization, Sitemap.xml & Robots.txt, 301 redirection links, broken links etc.
We’ll create accounts for your business across different websites including social media, Forums, Classified sites, Web 2.0, Video sites, and image sharing sites etc
Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content of your page.
We’ll create curated blog posts to generate engagement and add-on to our link building efforts.
An internal link is any link from one page on your website to another page on your website. Both your users and search engines use links to find content on your website. The more links an important page receives, the more important it will seem to search engines. Therefore, good internal links are crucial to your SEO.
The <H1> HTML tag is the first header tag visible on a page. One of the most complicated tasks of search engines is to understand the meaning (context) of a page. To be able to do that in the most efficient and fastest way, they use data from different signals. One of those signals is the page title and another one is the H1 Tag.
We’ll create accounts for your business across different websites including social media, Forums, Classified sites, Web 2.0, Video sites, and image sharing sites etc.
Our monthly reports include Monthly Rank Tracking, Overall Ranking Growth, Analytics, Guest Post Summary, and your Profile Creation Summary.
Month 2 -
On-page and Content Optimization, Link Building
Week 5
Starting Month 2, we’ll provide recommendations for 3-5 pages that are highest-performing or that we consider have the highest potential for traffic in the future.
We’ll look at page content, meta-data, keyword, and broken links and present you with our recommendations.
Managing and setting up the content calendar for Month 2.
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Simply put, link building is the process of getting other websites to link back to your website.
We’ll create and send email marketing campaigns to specific individuals to get them to take a positive action.
Guest posting means writing and publishing an article on someone else’s website or blog.The links to guest posts we’ve had go live as a result of the outreach process to achieve high DA/PA “do-follow” links with relevant anchor text back to relevant pages on your site.
Week 6
The team will keep checking your website’s meta data to make sure your web content is optimized for search engines and users.
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Simply put, link building is the process of getting other websites to link back to your website.
We’ll create and send email marketing campaigns to specific individuals to get them to take a positive action.
Guest posting means writing and publishing an article on someone else’s website or blog.The links to guest posts we’ve had go live as a result of the outreach process to achieve high DA/PA “do-follow” links with relevant anchor text back to relevant pages on your site.
Week 7
Managing and setting up the content calendar (if needed)
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Simply put, link building is the process of getting other websites to link back to your website.
The activity of creating and sending email marketing campaigns to specific individuals to get them to take a positive action.
We’ll still keep up with Guest Posting as it is a positive contribution toward SEO and PR.
This is a checklist we’ll use to optimize your company’s GMB profiles, which will raise local ranking and boost your visibility in Google local searches.
Week 8
The team will keep checking your website’s meta data to make sure your web content is optimized for search engines and users.
Reviewing the keyword allocation will allow us to make sure we’re targeting the right keywords to bring in the most/highest quality traffic.
Our conversion rate audit studies and measures the behavior of your users. It doesn’t just pick common practices, it sees to it that any optimization we make is tailored to your audience.
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Simply put, link building is the process of getting other websites to link back to your website.
Guest posting means writing and publishing an article on someone else’s website or blog.The links to guest posts we’ve had go live as a result of the outreach process to achieve high DA/PA “do-follow” links with relevant anchor text back to relevant pages on your site.
Our monthly reports include Monthly Rank Tracking, Overall Ranking Growth, Analytics, Guest Post Summary, and your Profile Creation Summary.
Month 3 -
Ongoing On-Page & Content Optimization, Link Building
Week 9
Our competitor backlink analysis will help us build a digital strategy for your website and will allow you to assess the competition in your industry. By analyzing competitor websites, we’ll be able to show you how well your competitors are performing and create guidelines for what you need to do to compete with them.
The activity of creating and sending email marketing campaigns to specific individuals to get them to take a positive action.
Guest posting means writing and publishing an article on someone else’s website or blog.The links to guest posts we’ve had go live as a result of the outreach process to achieve high DA/PA “do-follow” links with relevant anchor text back to relevant pages on your site.
Managing and setting up the content calendar for Month 3.
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Simply put, link building is the process of getting other websites to link back to your website.
Week 10
The team will keep checking your website’s meta data to make sure your web content is optimized for search engines and users.
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Simply put, link building is the process of getting other websites to link back to your website.
The activity of creating and sending email marketing campaigns to specific individuals to get them to take a positive action.
Guest posting means writing and publishing an article on someone else’s website or blog.The links to guest posts we’ve had go live as a result of the outreach process to achieve high DA/PA “do-follow” links with relevant anchor text back to relevant pages on your site.
Managing and setting up the content calendar for Month 3.
We’ll put our PR team to work to contribute toward outreach and link building.
Week 11
The activity of creating and sending email marketing campaigns to specific individuals to get them to take a positive action.
Guest posting means writing and publishing an article on someone else’s website or blog.The links to guest posts we’ve had go live as a result of the outreach process to achieve high DA/PA “do-follow” links with relevant anchor text back to relevant pages on your site.
Managing and setting up the content calendar (if needed)
Building links is one of the many tactics used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation. Simply put, link building is the process of getting other websites to link back to your website.
We’ll keep working to have other websites link back to yours.
As a link building tactic, broken link building is a white-hat, effective, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.
Week 12
We’ll keep working to have other websites link back to yours and further drive your SEO strategy.
Our monthly reports include Monthly Rank Tracking, Overall Ranking Growth, Analytics, Guest Post Summary, and your Profile Creation Summary.
Pearl Lemon will provide you with weekly, bi-weekly, monthly, and quarterly result reports.
