Welcome More Students At Your Institution With Our SEO For Universities
As an institution that offers higher education, we know that you have that prestige and brand that students would like to put in their portfolios.
However, even if you’re well-known by many soon to be college students, it does not necessarily mean that you’ll be their first choice.
They don’t choose you because they don’t know the programs you offer, your curriculum, or how to reach you.
Students nowadays look for you online, and you must be present when they do that search.
Here at Pearl Lemon, we provide sound SEO strategies to make you highly visible among students searching for you and those about to discover your institution online.
Experience being the top search engine search and get that competitive edge among your rival universities.
Leverage the trend of university searches all over Google and be the top choice of graduating high school students.
Book a call now.
As Featured In:
Claim Your Free SEO Audit Now!
What They Don’t Tell You
As an institution, you teach many students various knowledge every day.
It may be in the field of mathematics, science, philosophy, natural studies, literature, and many more.
But among the professionals and professors at your university, can anyone teach you how to do SEO?
We doubt that you do since you’re here reading this.
Kidding aside, here at Pearl Lemon, we know that universities like you need SEO services too. For that reason, we came up with sound strategies that can attract more students, stakeholders, and donors for you.
SEO or search engine optimization is the process of placing your university website on the top search results of search engines (Google, Bing, Yahoo, Yandex, etc.) whenever users would look for university-related keywords online.
This process involves utilizing search engine algorithms and optimizing your website so that they can be a perfect match for each other. When SEO is done correctly, its effects have the most impact on your brand image.
Our SEO For Universities
Now that you know how SEO works, why not look at our winning services that always produce significant results:
Onsite Optimization
Our experts will periodically examine your site's system components to ensure that it is adequately optimized for search engines to crawl and index. This includes a review of structured data, internal linking, site performance, etc. The pillars of your site's visibility will collapse if your technical SEO isn't strong, so technical SEO is a key focus when customers visit your site.
YouTube SEO
Why not capitalize on something visually appealing? With YouTube as the second-largest search engine globally, our SEO experts can help you leverage the power of video. Shoot a video of your university grounds, and you’ll be surprised at how many potential students would watch it. Who knows? Maybe you’ll get stakeholders and donors too.
Podcast SEO
Podcasting is a precious marketing resource used to create content to reinforce your brand. In today's day and age, almost everyone listens to podcasts online. Most importantly, the future students you target mostly listen to them. If you plan on using this platform, our Podcast SEO experts will create an ideal strategy, so you can tap the booming market of podcasting to increase your ranking and brand awareness across the internet.
Local SEO
As a university, you will need a local SEO plan to guarantee that your institution is visible among the residents in your area. The more people that know you in town, the more likely you can be their choice of university. Pearl Lemon can help you increase your online presence and become the best in your league by implementing strategies that are a sure win for you.
International SEO
Going international? No problem. We'll optimize your site so that search engines can quickly identify which countries to target. With international SEO, you can reach more students, stakeholders, and possible donors worldwide. No matter where your audience is, we will be sure to make your site relevant, up-to-date, and credible for different cultures.
Online Competitor Analysis
It's a tight competition in the digital world, and you'll need every information you can to get that competitive edge. We'll assist you in identifying other universities that are also eyeing your target markets. This process will assist you in determining the appropriate niche and target students for your university while also putting a pedestal on what your rivals do.
Mobile SEO
Most people don't browse on their laptops or PCs. They look for the things they need through their mobile phones– even when looking for the university where they’ll get higher education. We can improve your organic search visibility on mobile phones and other handheld devices such as tablets with mobile SEO. We can scale your site so that it’s still good-looking and functional when people visit it through small screens.
Using Google Maps
Where do students find you when they’re off to pass their applications?. At Pearl Lemon, we can make you stand out in your local market with Google Maps Optimisation. Since Google knows when a specific search has local intent– our team will use this knowledge to make your services top the local searches.
If you happen to be looking for services not mentioned above, you can always talk to us HERE.
We Have Worked With:
Watch our Case Study videos
Talk is cheap, so we don’t just say what we can do – we can show you! Our SEO campaigns have a track record of not just ranking our client’s sites on page 1 of Google but much more besides. You can expect an improved user experience, more traffic, better conversion rates, increased brand awareness and more.
Testimonials
What Our Clients have said about our SEO Agency.
Here at Pearl Lemon, we can help your company grow.
More Audience For You
If you want more potential students, stakeholders, and donors looking at your university website– SEO is the solution for you.
With these strategies that give you a competitive edge across the internet, you can secure your university’s exposure and brand image online.
Be the school everyone wants to attend and the institution that shows promise.
Let your campus top the results for university-related searches today.
Book a call now.
SEO for Universities FAQs
SEO or search engine optimization is the act of enhancing your website to be search engine friendly. So that when people search for relevant keywords related to your business, your business site is on their top choices online.
SEO and PPC are two marketing methods that would produce great results when done together. Even if they are two entirely different strategies, they aim to market you online. PPC tends to push visitors to engage with your services in certain circumstances, whereas SEO increases client curiosity through organic content.
White hat SEO approaches increase a site’s search engine results page (SERP) rank by working within the terms of service of search engines. Black hat SEO strategies, on the other hand, are unethical and breach search engine standards. They may help a site rank higher in the SERPs, but they are illegal and defy search engine metrics.
Our services vary on a case-to-case basis. Pearl Lemon understands the unique needs of each client that we have. That is why we do not offer a singular plan to everyone– our experts will customize every plan to each client we will be working with. Talk to our team of experts to learn more about our rates.
Although you’ll know if an SEO is working when you’re generating more profit than before, other metrics can tell if an SEO strategy is working. Here they are:
- Impressions
- Traffic from Organic Searches
- Number of Pages Ranking
- Number of Backlinks
- Referrals from Other Websites
- Domain & Page Authority
- Brand Mentions
- Conversions
