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According to Google, 80 percent of shoppers utilize a search engine to gather information about local businesses. It’s no secret that running a regionally customized and targeted pay per click campaign is one of the most efficient and effective ways to get your Essex company’s products and/or services in front of your target market right now.

It’s not easy, though, to set up a PPC campaign that delivers the near-instant results you want while still delivering the great ROI you need to stay on budget. That’s where Pearl Lemon, a leading PPC agency Essex, can help.

Why Should You Use Local Pay-Per-Click (PPC)?

Our PPC team helps businesses with their local SEM and PPC strategy not only in Essex, but across the UK. While organic SEO is fantastic and something we encourage our clients to pursue in the long run, there are many compelling reasons to include local PPC in your SEO strategy:

You'll be able to keep up with Google's ever-changing local search landscape

Google’s algorithms are continually evolving and changing when it comes to local search results. Keeping up can be time consuming and costly. Paid Search Advertising allows you to test new features, updates, and ad formats as soon as they’re launched, ensuring that you’re always one step ahead of the competition, no matter what changes Google has made to their organic local search results!

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You can use a range of PPC ad kinds and extensions to set your local business apart from the competition:

  • Do you offer your wares both online and offline? You can use Google Shopping Advertisements to advertise your in-store goods to people searching for them online by running local ads that will appear when someone conducts a generic search for exactly what you have to offer.

  • Structured Snippets can be used by businesses to highlight specific qualities of their products or services. A hyperlocal service provider might appeal to specific neighborhoods inside a city by using snippets like “Neighbourhoods.”

  • Using Location Extensions, your local maps listing can be displayed alongside your ad. Another benefit of location extensions is that they allow your company to appear first in map data listings above organic results, putting it ahead of your competitors, even if they are focusing on organic SEO.

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  • If you only do business in one location, we can make your adverts appear just to those who reside, frequent, or work in that location. In fact, we can focus our efforts on a radius around a specific location, street, or other area of your choosing.
  • It’s now easier to target visitors depending on their device with Google Ads and Bing PPC (desktop, smartphones and tablets). We can even change the time of day, the amount of money being spent, the ad language, and the type of website these visitors see when we use Local Mobile PPC.

All of this means that folks who aren’t interested in your PPC advertising are less likely to notice them and click on them. For example, if you run a physical sales only business, a PPC ad will not be shown to users who have never been to Essex and are unlikely to visit. In the long term, this might save you a lot of money.

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New Businesses Get Noticed Fast

If you’re a new business or haven’t experimented with search and internet marketing, a solid organic SEO plan will help you in the long run, but it’s unlikely to catapult you to the top of the search results in less than a few months. In a region as busy and competitive as Essex, can you afford to wait that long?

A PPC ad spend, if done correctly by a skilled PPC agency Essex, yields quick results and thanks to incredibly exact targeting, results in almost instant and very measurable outcomes.

Established firms can utilize local PPC to promote major events, expansions, new goods, and other time-sensitive items. You just won’t have time for SEO to perform as well as a targeted, concentrated PPC campaign if your event is next week.

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Why Should You Hire Pearl Lemon to Manage Your Essex PPC Campaign?

Any local PPC campaign is only as effective as the people in charge of it. If you’ve never utilized PPC before, you’ll need professional help to get the best results.

Once your local PPC program is up and running as your PPC agency Essex, our team will conduct extensive research and make continual improvements to ensure that your money and exposure are maximized. Your account manager will also provide you with high-level and detailed statistics to help you manage not only your PPC campaign but also your complete digital strategy.

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We also keep ahead of the competition since we don’t operate Monday through Friday from 9 a.m. to 5 p.m. Someone will answer if you need us on the weekend. It’s fine if you can’t talk till 7 p.m. because you’re too preoccupied running your business. We’re not going to let the fact that it’s past 5 p.m. keep us from launching a new PPC campaign to advertise a limited-time deal.

Also, when you are ready to add organic SEO to your marketing mix, Pearl Lemon also offers some of the best local SEO services you’ll find anywhere. And as we’ll already be handling your PPC Essex efforts, changing things up to include them will be a cinch.

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Are you ready to learn more about the advantages of local PPC and how Pearl Lemon, your Essex PPC firm, can assist you?

We’d love to explain it all to you, so contact us today to get that conversation started.

We'd Love To Hear From You!

If you have any questions, please do get in touch with us! If you’d prefer to speak directly to a consultant, Book A Call!