Pinterest, the internet’s premier idea-sharing and cultivation platform, allows users to save pieces of information that they might find useful later on and share it instantly with friends and family.
Users can access this information from any web browser in the world. Many associate Pinterest with finding recipes, fashion updates, and DIY projects, but this thinking minimizes the immense power behind the platform for those who create the ideas that are being shared.
Pinterest has a wide variety of uses, from finding recipe ideas, DIY projects, wedding planning, to artistic inspiration and is by a wide variety of people. Creatives use it to connect with other artists. Travelers use it to find itineraries for their trips. Teachers use it to find lesson plans and ideas.
Every business niche has a home on Pinterest, and your website traffic can explode organically through the digital version of “word of mouth” marketing.
It also has a unique way of sharing content that differs greatly from the other major social platforms, as it is focused on idea collection as opposed to idea sharing.
This means that most of the active users on the site are not trying to create something new and push it out on the world, say in comparison to a Tweet or Facebook post. Instead, they are shoppers, browsing around for cool and interesting blog posts, projects, images, or products.
In short, Pinterest is a great place to find any type of customer you are looking for and to help spread your content like wildfire among its 291 million users. If you aren’t using it for your business, it is definitely worth changing that, and changing it fast.
Pinterest’s SEO Benefits
As well as the marketing benefits it offers there are also some very nice SEO benefits to be gained from maintaining a Pinterest account.
SEO Benefits from Pinterest #1: Better Analytics
Comprehensive analytics are one of any marketers best and most useful tools. If you look at your website analytics reports, you can see at a glance the websites and other traffic sources that brought people your way.
Social networks are not so helpful. Facebook for example offers their “insights” but does not give you any information about just which piece of your content sent someone winging their way to your website.
Pinterest is different. Pinterest will show you exactly which of your “pins” earned that all important click thru and let you see that item on the Pinterest site. This is also great for social interaction as you can then thank the person for sharing, or connect with them through a comment.
SEO Benefits from Pinterest #2 – Seamless Facebook Integration
If you create your new Pinterest account by signing up using your Facebook page (yes, you can use your business page) you will have to option to share your Pinterest activities on your Facebook page whenever you like.
Not all of your pins perhaps but one that is really interesting, or just one a day or so. That way your Facebook fans will discover you Pinterest account, expanding your social reach once again. You can also (and you should) cross promote with Twitter as well. You can also cross promote with your own blog for an even deeper integration.
SEO Benefits from Pinterest #3 – The Pin It Buttons
Like any good social network does, Pinterest offers you the option to encourage people to interact with you on Pinterest and share your content on their pin boards as well.
There are two buttons you can use:
The Pin It button is a line of code you can add to any page of your website, or to a blog post that will allow your readers and visitors to share images from the page or post right onto their Pinterest pinboards, very much in the same way a Facebook share button does.
The other button that Pinterest offers to webmasters is a “Follow Me on Pinterest” button. For bloggers you will find that some better bookmarking plugins have already added the Pin It button option to your settings. Otherwise you can also create one right in the Goodies section in your Pinterest account with just a few clicks.
SEO Benefits From Pinterest #4: A Great Backlinking Opportunity.
Pinterest is a highly trafficked site and those traffic numbers are still increasing every day. That means it constantly attracts the scurrying virtual feet of those all important search bots.
The more repins you can get that lead back to your website the more traffic you will get for sure, but you may also get a bit of a rankings boost (that’s not a guarantee though) At the moment Pinterest pin links do not contain a “no follow” variable but that could of course change at any time.
SEO Benefits From Pinterest #5: Get a Keyword Boost
Keywords can be every bit as important on Pinterest as they are on your website or your blog. People search for images on Pinterest in the same way they do in a Google search – by keyword or key phrase.
Under every Pin you have the chance to add your description. If you use your current keyword strategy here as well (you do have one don’t you?) you can not only “rank’ for your keywords on Pinterest itself but your images should start coming up in a Google (or Bing) image keyword search as well.
The Pinterest Problem
Pinterest is great, but it is also time consuming. Current wisdom suggest to get the most out of a Pinterest presence you should post 8-10 times a day. Who, as a busy business owner has the time for that, even if you schedule Pins in advance?
Pin creation is also a very time-consuming process. Your pins need to stand out from the sea of similar images, they need to link back to your web properties and ideally they all need to be branded with your business’ name and logo. And you need ten of those a day. That’s a lot of work, especially if graphic design in not your forte.
Rather than miss out on everything that Pinterest has to offer because you don’t have time to stay on top of it, why not opt for Pinterest account management services, outsourcing as much, or as little of your Pinterest account activity to Pearl Lemon’s experienced team of expert Pinners.
Expert Pinterest Management
Pearl Lemon offers the following Pinterest Management Services:
Developing a Pinterest Brand Strategy
An effective Pinterest strategy calls for much more than simply pinning pretty pictures. You need to determine what you want to link to, the keywords you want to target and the brand image you want your Pins to project.
Our team will work with you to develop a Pinterest brand strategy that works. We can make changes to your existing Pinterest profile and Pinterest boards or build a new Pinterest account from scratch.
Pinterest Keyword Research
We have seen quite a number of PinBoards that obviously belong to a business but all the descriptions under their images say are things like “we love this” or “this is cool”. These people are missing the point of Pinterest for business use.
You have the space and the opportunity to add a link back to your site and a nice keyword friendly description, use it and use it every time you pin
Our team of expert Pinners work closely with our SEO team to find the best keywords for your Pins to target and create a keyword strategy that will boost the benefits you get from your Pinterest account even further.
Creating great pins takes time. Not only do the images have to be enticing and exciting but they also need to be branded and there are even sizing issues that need to be addressed. Working with Pearl Lemon’s Pinterest Management Team means we can create these Pins for you, saving you hours of time and frustration.
Our team will schedule your Pins at the optimum times to maximize their reach and ensure that your account publishes the 10-15 pins a day that experts recommend.
Group boards are a great way to expose your Pins to an audience that is already interested in what you do or what you have to offer. Your Pearl Lemon Pinterest Management Team will find those boards and interact in them on your behalf.
Pinterest Ad Management
Pinterest advertising can be very successful, especially for retail brands. Our team can help create, place and manage Pinterest ad campaigns that really work.
Ready to get started? Contact Us today to learn more.